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The Old spice Transformation

By Laura Bradley and Julie Brempelis. The Old spice Transformation. -Out with the old , and in with the Mustafa-. A transformation. A physical transformation. http://www.oldspice.com/products/by-type/deodorant/ Revamped their entire product look. Old Old Old …Old Spice. From the 1980’s….

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The Old spice Transformation

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  1. By Laura Bradley and Julie Brempelis The Old spice Transformation -Out with the old, and in with the Mustafa-

  2. A transformation.

  3. A physical transformation. • http://www.oldspice.com/products/by-type/deodorant/ • Revamped their entire product look

  4. Old OldOld…Old Spice • From the 1980’s…. http://www.youtube.com/watch?v=AxfcPdnNidA

  5. Old Old…Old Spice • To the swagger patrol… http://www.youtube.com/watch?v=rvfk7ip-Wo8

  6. Old…Old Spice • To joint promotion… http://www.youtube.com/watch?v=hhSisRkXuJY

  7. Old Spice • To the man your man could smell like. http://www.youtube.com/watch?v=owGykVbfgUE

  8. Relation to Class • Communication • Nonpersonal channels • Commercials on TV • Print ads in magazines • Personal channels • Word-of-mouth • Viral videos on YouTube

  9. True to the brand • Tag whistle • Celebrity endorsement • The Old Spice “RED”

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