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European Online Advertising Trends: Video Advertising, Ad spend, and Formats

Explore the latest trends in European online advertising, including the share of video advertising within online display, per capita spending, share of online formats, economic and advertising growth, top 10 countries by online ad spend, and the share of online formats in the US.

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European Online Advertising Trends: Video Advertising, Ad spend, and Formats

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  1. Video as a share of online display, 2012 • Share of video advertising (%) within online display advertising, top seven European countries • Source: AB Adex Benchmark 2012, European Online Advertising Expenditure • Extracted from Adstats: Online advertising • To click through to article, use Slide Show view • Media trends

  2. Online adspend per capita, 2012 • 2012 (€) Per capita spending in online advertising, top European markets • Source: IAB Adex Benchmark 2012, European Online Advertising Expenditure • Extracted from Adstats: Online advertising • To click through to article, use Slide Show view • Media trends

  3. Share of online formats in Europe, 2011-2012 • % share of online advertising formats within total online adspend in Europe • Source: AB Adex Benchmark 2012, European Online Advertising Expenditure • Extracted from Adstats: Online advertising • To click through to article, use Slide Show view • Media trends

  4. Economic and advertising growth, 2010-2011 • Year-on-year growth in online advertising, media advertising, other advertising and real GDP in Europe 2011-2012 (%) • Source: IAB Adex Benchmark 2012, European Online Advertising Expenditure • Extracted from Adstats: Online advertising • To click through to article, use Slide Show view • Media trends

  5. Top 10 countries in Europe by online adspend, 2011-2012 • The ten countries in Europe with the biggest online adspend Total by country 2012 and 2011 (€m) • Source: AB Adex Benchmark 2012, European Online Advertising Expenditure • Extracted from Adstats: Online advertising • To click through to article, use Slide Show view • Media trends

  6. Share of online formats: US, 2011-2012 (continued) • % share of online advertising formats within the total online adspend in the US • Source: IAB US Internet Ad Revenue Report 2012 • Extracted from Adstats: Online advertising • To click through to article, use Slide Show view • Media trends

  7. Share of online formats: US, 2011-2012 (continued) • % share of online advertising formats within the total online adspend in the US • Source: IAB US Internet Ad Revenue Report 2012 • Extracted from Adstats: Online advertising • To click through to article, use Slide Show view • Media trends

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