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Axis Growth in Video Solutions: 2004 Summary & Future Outlook

Explore Axis CEO Ray Mauritsson's summary of 2004 achievements, including improved profitability, video growth, and expanded product portfolio. Discover key financial data, market trends, new technologies, and customer segments. Learn about Axis' long-term goals and outlook for 2005.

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Axis Growth in Video Solutions: 2004 Summary & Future Outlook

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  1. Improved Earnings & Growth within VideoSummary of 2004 Ray Mauritsson, CEO

  2. Agenda • Summary 2004 and Axis today • Video - growth and expanded product portfolio • Trends and market development

  3. Two product areas Network video solutions • World leader • Axis’ largest product area • More than 400,000 installed units Printer-servers • Second on world market • More than 3,000,000 installed units

  4. 2004 in brief • Improved profitability • Growth within Video, +33% • Broadened product portfolio • 8 new patents, total 41 • New partnership • Awards

  5. Financial performance 2004 • Net sales: SEK 691 M (624) • Operating profit: SEK 48 M (1) • Profit before tax: SEK 57 M (8)

  6. Q1,2005 • Total growth, 15% • Continued growth within Video, + 35% • Continued development of product portfolio • Partner with HID • New sales office in Canada

  7. Financial performance, Q1 2005 • Net sales: SEK 175 M (152) • Operating profit: SEK 14 M (-5) • Profit before tax: SEK 14 M (-5)

  8. Sales Q1, 2005 Asia 24% Video 75% EMEA46% Print 22% Other3% Americas 30%

  9. New-generation video products • New compression techniques • Higher resolution • Maximum image transfer speed • Wireless access • Power over Ethernet • Network Dome and PTZ cameras

  10. Axis product portfolio, video

  11. Customer segments Transportation Bank Industrial Retail Government Education

  12. Customer case – Turning Torso Axis’ cameras create security in world- renowned building

  13. Technology trends • Smart cameras and integrated systems • New technologies create increased possibilities in image quality and functionalityExamples: • Megapixel • Increased scaling • License plate identification • Digital PTZ

  14. AXIS Image Enhancer - Example In the fog outside Axis, Lund

  15. Integrated systems • Develop industry’s first open interface and protocol standard (API) • Integrate video and passage control systems • Meet demands of security market

  16. Technology shift is accelerating Integration Open system Remote access Wireless Megapixel Broadband

  17. Video: Sales trend 1998-2004

  18. Outlook 2005 Outlook 2005 • Continued cooperation with partners • Further development of product portfolio Long-term goals (3-5 years) • 20% average annual growth for Group • 10% profitability • Equity/assets ratio > 50%

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