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Interdisciplinary Mutual Patient Care Program. Advanced Prosthetics Institute Jason Campbell, D.D.S. Welcome.
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Interdisciplinary Mutual Patient Care Program Advanced Prosthetics Institute Jason Campbell, D.D.S
Welcome As the elite group of healthcare professionals, you are being invited to participate in an opportunity built on comprehensive interdisciplinary dental services for dental rehabilitation.
Introduction/Specialists • Endodontics • Dr. Christopher Smith • Oral Surgery • Dr. Kevin Rethman • Orthodontics • Dr. Frederick Fenderson - Prescott • Dr. Rob Patterson - Prescott Valley • Pediatrics • Dr. Ryan Brown • Periodontal • Dr. Richard Jirsa • Sleep Apnea • Dr. J.C. Goodwin
Introduction/Vendors • Astra Dental Implants • Prosthetic Lab Services • DW Dental Lab • FDC Progressive Dental Lab • John Henry Dental Labs
IntroductionDr. Campbell’s Team • Seth Larson, DDS • Juliann - Front Office Coordinator • Lori - Patient Concierge • Stacee - Patient Education Counselor • SharRee - Clair Side Assistant • Kathy - Chair Side Assistant
IntroductionDr. Campbell’s Team • Nancy - RDH Dental Hygienist • Terry - RDH Dental Hygienist • Jodi - RDH Dental Hygienist
IntroductionProfessional Services • Accounting/CPA • Matt Holdsworth • Banking • National Bank • Financial Investments
A Special Thanks • For Your Attendance & Interest • Working With Our Office • You Make Us Feel Like Priority • Taking Good Care Of Our Patients
You Were Invited • Reputation • Quality Of Care • Industry Leader • Visionary Thinking • Positive Interaction & Systems When Working With Our Office • Treatment Outcomes • Fairness
Meeting Purpose • Discuss Intentions Of Practice Focus • Marketing Plan • Interdisciplinary Cases/Group Management • Group Coordinated Care & Reaches In The Community
Specialty Interest • History & Interest In Dentistry • Personal History • Family History • Interest In Prosthodontics - Education • Direction Since Graduation
Current Practice Focus • Comprehensive Patient Care • Preventive Care • Providing Plausible Options For Patients
Current Practice Focus • Treatment of Functional Disorders • Bruxism • TMD • Migraine Headaches • Treatment Of The Functionally Debilitated Patient • Interdisciplinary Approach To Care
The Vision • Advanced Prosthetics Institute • Comprehensive Dental Rehabilitation • Interdisciplinary Relationships/Team Approach To Care • New Profit Center For Co-Managing Dentists
The Vision • Functionally Debilitated Patient • Collapsed Bite • Difficult Jaw Relationships Class II & III • Removable Prosthetics Patients • Difficult Combination Cases • Fixed • Removable • Implant Supported Prosthesis
The Vision • Full Mouth Rehabilitation • Severe Bruxism • Generalized Severe Acid Erosion • Gastric Reflux • Eating Disorders
The Vision • Management Of Functional Issues & Migraine Associations • Issues Of TMD (Phase I) • Splint Therapy • Limited & Full Equilibration • Range Of Motion Modalities
The Vision • Management Of Difficult Cosmetic Issues & Repairs • Miscellaneous Prosthetic Devices
Making It Work • Assemble Right Team • New Associate To Create Time For API • Update Equipment & Services • Improved Services • Nitrous • Conscious Sedation • Update Office/Patient Comfort Experience • Seamless Inter Office Relations & Management
The Vision - Why • Improve Delivery/System Of Complex Dental Care • Streamline & Simplify Complex Dental Care • Software-Driven Management • Create Better Patient Experience
Why - Community Need • Fills Void In Community • Under Served Population • Anthem To Sedona • No Referral Resource For General Dentist Not Interested In Complex Cases • Risk Of Patient Attrition
Why - Community Need • Realization: General Dentist Referring Cases To Our Office • Referring Dentist Always Fear Loss Of Patient • Need In Dental Community • Recognition Of Improper Models For Interdisciplinary Cases • Seamless, Everything Under One Roof • Keeps Business In Prescott
Patient Management • How To Complete Case Without: • Great Patient Expenses • Great Patient Delay • Great Patient Confusion • Great Patient Apprehension “The Great Consultation Black Hole”
Insight Integrated Marketing & Communications
InsightIntegrated Marketing & Communications • Marketing, Advertising & PR Firm Dedicated To The Healthcare Industry • 25 Years Of Clients Throughout North America • Young & Rubicam Principles & Systems
Business Strategy • Offer comprehensive & seamless interdisciplinary services for partial or full-mouth rehabilitation in the Tri-city area • Expand market into Northern Arizona via satellite offices or affiliate relationship with general dentist offices • Create Duplicatable Model For Growth
Who Will Benefit • Patient Profile • Compromised Genetically • Acid Reflex/Acid Erosion • Drug Abusers • Bulimia • Grinders • Severe Periodontal
Who Will Benefit • Patient Profile • TMJ/TMD • Severe Headaches • Previous Denture Wearers • Prosthetic Sensitive Or Intolerant • Fair Skin • Cleft Palate
Patient Promise Committed to the best possible personalized care for predicable outcomes for treatments and rehabilitation, providing instant gratification.
Patient Benefits • Improve Quality Of Life • Improve Confidence, Self-Esteem • Enable Patients To Feel “Whole” • Improve How Patient Feels & Looks • Achieve Optimum Emotional & Physical Wellness
Promise To Dental Community Committed to provide the best possible personal care for predictable outcomes for treatments and rehabilitation for their patients.
Promise To Dental Community • Committed to formal lines of communication • Ability to provide input throughout the treatment period • Create ability to increase revenue through active participation in Mutual Care Program • Ensure patient return to primary care dentist for follow-up & long-term care
Promise To Dental Community • Provide a final patient review at completion of rehabilitation with primary care dentist & their patient to include: • Long-term expectations • Future dental care with their primary care dentist
Uniting Healthcare Disciplines • Engaging Medical Community • Optimum Wellness • Healthcare Professionals • Dentists • Physicians • Physical Therapists • Chiropractors • Message Therapy • Counselors
Marketing & Launch • Launch In January, 2013 • Media Kit & Press Release • API Website • Open House • Formal Marketing Packet • Introduction Letter & Email Campaign • Healthcare Professionals • Current Patients • Corporate/HR
Marketing: Formal Referral Program • Formal Referral/Mutual Patient Care Program: • 7-Step Direct Sales Program • Customer Relations Management Software • Staff Orientation • Referral & Co-Management Forms • Referral Protocol • Patient Data & Diagnostic Forms • Optional Co-Management Revenue & Co-Management Protocol
Marketing: Formal Referral Program • Formal Referral/Mutual Patient Care Program: • Customized Communications Protocol • Patient Educational Materials • Monthly E-Health News Bulletin For Staff • Appreciation Events • Rewards Program
Marketing: Retail • The following venues will be evaluated for final execution of a retail marketing campaign: • Print Campaign • Radio • Internet Marketing • Testimonial/Internet Review Program • Direct Mail • Formal Patient Referral Program • Patient Brochures • Email/E-Newsletters • Events • Signage
Referral Protocol • Provide Written Non-Conflict Letter • Patient Signs “Return To Primary Care Dentist” Agreement • Serve As Source For Second Opinion • Ideal Concept Is Co-Management: • Generate New Revenue For Their Practice • Helps With Slow Economy Or Seasonal Downturn
Referring Dentist:Co-Management Option • General Dentist Role Will Be Defined In Referring Protocol Case By Case. • Income-Earning Services May Include: • Byte Wings • Full-Mouth Panoramic Imaging • Pre-Screening/Periodontal Records • Completed Filings • All General Services To Be Completed By Referring Dentist
Warranty Program • We Are Developing A Warranty Plan For Services Performed: • 3-Years On Labor • 1-Year On Materials • Re-Care Program Required For Warranty • Warranty Protocol & Written Guidelines To Be Provided By API
Interdisciplinary Communications & Case Review • Treatment Plan Internet-Based Forum • Website-Based Portal Or Login Program • Opportunity To Review Patient File To Provide Input On Treatment Plan • Access To Files, Photos, Charts & Comments From Other Specialists Involved In Treatment • Cut/Paste Narrative Features, Upload Features • Click-On Interactive Features, Invitation Notification To Participate/Review Files • Mobile Text Notifications