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Cognitive polyphasia in the MMR controversy: a theoretical and empirical investigation

Cognitive polyphasia in the MMR controversy: a theoretical and empirical investigation. Claudine Provencher London School of Economics. Objectives. To examine the hypothesis of cognitive polyphasia through the MMR controversy

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Cognitive polyphasia in the MMR controversy: a theoretical and empirical investigation

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  1. Cognitive polyphasia in the MMR controversy: a theoretical and empirical investigation Claudine Provencher London School of Economics

  2. Objectives • To examine the hypothesis of cognitive polyphasia through the MMR controversy • To propose a theoretical framework for the operationalisation of cognitive polyphasia

  3. Research questions • From problematic health-related decisions to individual cognitions and actions? • The end of traditional partitions between types of knowledge? • Cognitive polyphasia: a bridge between SRT and social cognition?

  4. The MMR vaccine controversy • Dr Wakefield’s study • Latest developments • A good case study?

  5. Synchronic analysis • Model integrating elements of social cognition and theory of social representations • Two sets of hypotheses • Types of knowledge • Heuristic-systematic model bis

  6. Typologies of knowledge • Bruner’s narrative vs paradigmatic modes of cognitive functioning • Moscovici’s ‘formations mentales’ • Gurvitch’s types of knowledge

  7. Proposed model

  8. Methodology • Media analysis • Specialist interviews • Focus group discussions • Individual interviews

  9. Results: 4 exemplars • “Science is enough” • “Science is enough but…” • “Science is not enough” • “Narratives are enough”

  10. To conclude • My definition of cognitive polyphasia • Cognitive monophasia - a possibility • Pivotal role played by specific social representations • Areas for further research

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