Consumer Food Trends 2006

1. Consumer Food Trends 2006 Heidi Boyd Hy-Vee Test Kitchen

2. Food Trends Identify three recent food trends. How have these trends changed the “landscape” of America’s grocery stores? Has this changed the way you choose what to eat?

3. Food Trends Less Sugar Whole Grain Products Water Trans-fat Functional Food Unique packaging/convenience

4. Carbs Came and Went When the Atkins obsession ended, companies had plenty of reformulated products – especially low sugar foods made with Splenda. Splenda is everywhere.

6. “Light ‘n Fit” – Fitness enters the diet formula

7. Note the Splenda Seal

8. Whole Grains are now the greatest thing since sliced bread. • General Mills Cereal • Lipton Sides • Microwave Popcorn • Tropicana Pure Premium Essentials with Fiber. (1st oj with 3g/fiber/glass) • 1st ingredient needs to be Whole Wheat – Not Enriched Wheat Flour. • Wonder White Bread and Sara Lee Soft and Smooth Whole Grain Bread.

9. Health and Wellness • Cookie Monster as an advocate for healthy eating. “A Cookie is a Sometimes Food.” • Fruit cups and Salads at fast food restaurants. • Kellogg’s Healthy Beginnings.

10. Heart Health Campbell’s Soup announced that it will slash salt content by up to 45%.

11. Functional Foods • Food as Medicine. • More shoppers opting to use fortified foods than dietary supplements. • “Positive eating” continues to grow – 80% buy food because it contains desirable nutrition ingredients.

12. Plant Sterols – • Plant Sterols block the absorption of cholesterol in the intestines. • Nature Valley Healthy Heart Granola Bars. • Yoplait Healthy Heart Yogurt. • Minute Maid Heart Wise Orange Juice. • Smart Balance Margarine. • Morning Foods – Why?

13. Soluble Fiber • Steel-Cut Oats – Popular now • Promoted by Oprah • Much higher in soluble fiber • When you cook oatmeal, it gets that gummy, gooey water before the oatmeal is finished cooking – that's soluble fiber. • Insoluble fiber passes through our systems largely intact.

14. Soybeans • Soybeans: If you have high cholesterol, eating 25 grams of soy protein per day will help lower cholesterol by 10% to15%. • Just add about 2 servings of soyfoods a day. • Your Hy-Vee HealthMarkets have an abundance of soy foods.

15. Hy-Vee Omega Eggs

16. Antioxidants and Probiotics

17. Probiotics • Friendly bacteria • Helps regulate digestive system

18. Dark Chocolate Hershey’s Antioxidant Seal on Hershey’s Special Dark and Extra Dark with higher levels of flavanols.

19. Snapple White Tea • Made from baby white tea leaves. • 60 calories and 15 g sugar.

20. Green Tea • Showing up in cereals, power bars, lotions, capsules and fruit drinks. • AOX Seal from Lipton. • Tea is a natural source of antioxidants. • Green tea consumption has nearly tripled since 1999.

21. Whole Grains and Antioxidants

22. Flavored Water Craze • Coke’s Dansani – lemon and raspberry. • PepsiCo’s Aquafina FlavorSplash – raspberry, wild berry and citrus. • Nestle’s Pure Life Splash – lemon, orange, strawberry and raspberry. • Dole Sparklers. • Sparkling Aquafina. • Made with Splenda.

23. Trans-Fat Frenzy • Made during partial hydrogenation of vegetable oil. • Raises “bad” cholesterol. • Required on all labels in 2006. • Food suppliers already producing trans-fat-free versions of their original products.

24. Healthy Junk Food? • Trans-fat-free products • 52% of consumers trying to avoid trans fat.

25. Healthy Fats • Hellman’s Canola Real Mayo. • Excellent source of Omega 3 with no trans fat. • 91% of Americans believe olive oil is the healthiest oil. • 69 products with omega-3 claim were introduced in 2005.

26. Multi-Grain, Fiber, Protein and Omega-3’s • Contains ground flaxseeds.

27. Fresh Cut Produce • Portable salads, fruits and vegetables • Sliced apples with caramel and peanut butter • Pre-cut pears • Pre-cut celery with ranch and dill dips • Snap peas and carrots, snow peas, carrot chips • Fresh Veggie Pasta Salad Kits. • Mini-iceberg lettuce. • Ready-to-eat green beans and wax beans.

28. Unique Packaging Trends • Easy Squeeze Containers • Crystal Light and Kool-Aid Sticks • 100 Calorie Packs • Smart Pop Popcorn • Spray Salad Dressing • Crisco with Measuring Lid

29. Portion Control • 18 New 100-calorie products so far this year. • 100 calories Mini Bites (Frito Lay) • Hershey Sticks (60 calories) • 100 calorie mini cans of soda • Nabisco 100-calorie snack packs • 100 calorie popcorn bags • 100 calories Yoplait yogurt

30. Why 100? • ‘Unit’ of Food • Easy to calculate • Reduces guilt over snacking

31. Portable beverage Mixes

32. New Soda Flavors • Coke’s Blak (soft drink + coffee) • Coke Zero • Coke with Lime • Pepsi with Lime • Coke’s Vault (soft drink + energy drink) • Pepsi One with Splenda • Pepsi Edge

33. Healthier Versions • Weight Watchers by Whitman’s line of chocolate • Fit “n” Delicious Menu at Pizza Hut • Crème Delight Premium Ice Cream • Fresco Style at Taco Bell

34. Calcium Comeback For weight loss and strong bones. 20% of RDA calcium. Used only for milk, cheese and yogurt. Yogurt sales continue to climb.

35. Portable yogurt

36. Milk, The New Soft Drink

37. 68% of students bought vended milk. “Vending is the best thing to happen to milk since the “Chug.”” Flavors outsold white milk nearly 9 to 1. Milk in schools MilkPEP/DMI School Milk Vending Test – Executive Summary (86 machines, nationwide)

38. As Consumers…