Home Security RED Express

1. Home SecurityRED Express Prepared for: May 2008 Job No: 15008

2. Must be included for any published extract • RED C interviewed a random sample of 1005 adults aged 18+ years old from 19th – 21st May. Interviews were conducted by telephone across the country and the results weighted to the profile of all adults aged 18+. • The margin of error on the sample size of 1005 +/- 3.2%. • Information in this report can be republished if sourced correctly and prior agreement from RED C is sought.

3. Notations Used • * = Very small base = Results should be treated with caution and provide directional information only. • = above average • = below average

4. Sample Profile (Base: All Adults18+ - 1,005) SOCIAL CLASS % DEPENDENT CHILDREN % REGION % SEX % AGE % 18-24 AB Dublin Yes 25-34 Male C1 Rest of Leinster 35-44 C2 45-54 Munster No Female DE 55-64 Conn./ Ulster 65+ F

5. Those aged 18-34 appear least likely to trust their neighbours with house keys / alarm code while those aged 45-54 are more likely to trust their neighbours with these. (Base: All adults 18+ - 1005 ) Relationship with neighbours in regards house keys & house alarms Who are more likely to say this? % Yes (all adults 18+ 1005) While I know my neighbours, I prefer to leave my keys and/or house alarm code with a friend/family • Those aged 25-34 (86%) • Munster Residents (81%) • Co-habiting couples (85%) 75 • Those aged 45-54 (41%) • Those aged 65+ (47%) • Dublin Residents (42%) • Retired Persons (45%) At least one of my neighbours has a set of keys to my home 35 At least one of my neighbours has the code to my alarm • Those aged 45-54 (29%) • Dublin Residents (29%) • Housewives (29%) 22 I do no trust my neighbour to leave my house keys or give them my house alarm code 30 • 25-34 year olds (40%) • Non-nationals (40%) Q.1 Some people trust their neighbours with their house keys / and or alarm codes. Which of the following describes your relationship with your neighbours in this regard.

6. Those aged over 55 are least likely to have an alarm in their homes. (Base: All Adults 18+ 1005) Incidence of having House Alarm No Who are More likely to have an alarm: 18-24 year olds (86%) Those in higher social grades (86%) Dublin residents (86%) Who are Less likely to have an alarm: 71% of those aged 55+ have an alarm in their home. 63% of those from a farming background have house alarms Yes (Q.1)

7. Just 9% of Irish adults tell their neighbours they are going away for one day but rises to just under 1 in 3 (30%) when they are going away for up to one week. (Base: All Adults 18+ 1005) Measures / Precautions taken when leaving house unattended For 1 day % Up to 1 week % Lock door behind you 53 Lock all windows 52 Tell neighbours you are going away 30 Tell alarm company you are going away 16 Have somebody mind the house 15 Other 2% Mentions Set alarm 13 Indoor lights on timers Hide Valuables – cash / jewellery Ask friend to feed / look after pets Leave on TV / Radio Secure Gates Have sensor lights outside Switch off water / gas We have a guard dog 12 Ask family member to collect post 12 Lock bedroom doors 11 Leave a light on in your house 9 Unplug all electrical appliances 7 Ask family member to put out bin 7 Ask neighbours to collect post 5 Tell family / friends 3 Ask neighbour to put out bin 3 Leave spare key outside/under pot 3 13% of all adults do not take any precautions when going away up to one week Do not take any precautions (Q.3) Q.2 What measures or precautions, if any, do you take when leaving your house unattended for 1 day, 1 week. All other mentions 1% or less

8. Older persons over the age of 45 are more likely to tell neighbours they are going away (Base: All Adults 18+ 1005) Top measures / precautions taken when leaving home unattended up to 1 week Who are more likely to say this? Who are less likely to say this? 53% Lock the doors behind you • Housewives (67%) • Students (71%) • Those in farming community (39%) • Non-nationals (36%) 52% • Females (59%) • 18-24 year olds (62%) • Students (64%) Lock all windows • Those aged 45+ (40%) • Retired persons (49%) • Widowed / Divorced / Separated (41%) 30% Tell neighbours you are going away Notify alarm company you are going away 15% • Those aged 35-54 (21%) • Housewives (25%) • Widowed / Divorced / Separated (21%) Have somebody mind the house 15% (Q.1)

9. Summary & Conclusions • 1 in 3 Irish adults aged 18+ (35%) have given a set of keys to their neighbours with 1 in 5 (22%) giving their house alarm code to their neighbours. • Those aged 45-54 are more likely to trust their neighbours with keys / alarm codes with Dublin residents also among those to be most trustworthy of their neighbours. • Despite this however, 3 in 4 (75%) cite that while they know their neighbour, they would prefer to leave keys / alarm codes with friend / family. • Overall, just under 1 in 3 (30%) state they do not trust their neighbours with house keys / alarm codes. Those aged 25-34 and those originally from outside Ireland are most likely not to trust their neighbours. • In terms of having a house alarm in homes, 81% of all Irish adults aged 18+ cite ownership of a house alarm. This is slightly biased towards Dublin residents (86%), those in higher social grades (86%) and younger adults (86%). Adults aged over 55 are least likely to have a house alarm. • The most common measures taken when leaving home unattended is locking the door behind you and locking all windows. Following this, 1 in 3 (30%) Irish adults tell their neighbours they are going away if they are going for up to one week. Just 1 in 10 (9%) would tell neighbours they were going away for one day only. • Those aged over 45 are more likely to tell neighbours they are going away.