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The Largest eTextbook Store on the Internet

The Largest eTextbook Store on the Internet. Safari Books LLC. SafariX is part of Safari Books LLC, a joint venture between Pearson Technology Group and O’Reilly Media, Inc—two of the largest computer publishers in the world.

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The Largest eTextbook Store on the Internet

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  1. The Largest eTextbook Store on the Internet

  2. Safari Books LLC • SafariX is part of Safari Books LLC, a joint venture between Pearson Technology Group and O’Reilly Media, Inc—two of the largest computer publishers in the world. • Safari Books publishes eReference libraries for IT professionals, help desk professionals, and general knowledge workers. • SafariX eTextbooks Online, launched in Jan of ‘05 is the fourth in the Safari Books family of products. • Students subscribe to required or recommended college textbooks at up to half off the cost of print. • SafariX is a multi publisher initiative where any publisher of Higher Ed content can contribute content and set their own offer terms.

  3. DEMO

  4. Technology • Developed by publishers to enable new business models for academic and mass market content. • Built on XML standards enabling the widest array of applications and syndication while protecting IP. • Phase 1: simple offer (e.g. whole textbook) to build the internal processes necessary for version control, royalties, conversion, permission clearance, edition management, and metadata management. • Phase 2 & beyond: user experience, integration with other types of learning objects, etc. to enable an integrated, holistic learning experience for students.

  5. Key Features: Phase 1 • Over 800 live titles with more added every day • Direct to student offer: eTextbooks save students as much as half off the cost of print textbooks. • eTextbooks let students annotate and book mark pages • Users can print by section up to the entire text • Access anytime, anywhere there’s an Internet connection • No plug ins or downloads required

  6. Benefits to Students • Students can stretch limited textbook dollars • No more lugging heavy book bags. • Convenience; study whenever, wherever. No need to go back to the dorm, locker or home for books. • Print pages for offline study & review.

  7. SafariX Survey Results to Date • Most sales come from: • Instructor recommendation • Search engines • Two-thirds of purchases driven by price • Appeals to the mobile student • distance learning programs where textbooks are hard to acquire military students or those studying abroad. • 86% of users extremely satisfied or satisfied • 81% likely to repurchase • Students want both print and electronic • Customer service issues low as no downloads, no plug ins and no special hardware required…

  8. Customer Acquisition

  9. What Is the Appeal?

  10. Overall Satisfaction

  11. Repurchase Likelihood

  12. How Often Do You Print?

  13. 6-12 Months Future Growth • Standardize platform for all publishers so students have single access point for all digital products. • Expand to include print products, access codes, “services” like tutoring, etc. • Further integration with publisher’s sales automation systems for digital sampling and desk copy review. • Portal implementation for schools to direct students on financial aid. • B-to-B implementation for schools that bundle textbook cost with tuition.

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