Brian Kelly UKOLN University of Bath Bath, UK

1. http://www.ukoln.ac.uk/web-focus/events/conferences/alt-c-2009/http://www.ukoln.ac.uk/web-focus/events/conferences/alt-c-2009/ Session 113 Realising Dreams, Avoiding Nightmares, Accepting Responsibilities:A Framework For Our Responsibilities Acceptable Use Policy Recording of talks, discussing the issues on Twitter, etc. is encouraged. Our content (slides & talks) is open – we’d like your contributions to be reusable too (Twitter posts, session discussions, videos, ...) Email: b.kelly@ukoln.ac.uk Twitter ID: briankelly Brian Kelly UKOLN University of Bath Bath, UK Blog: http://ukwebfocus.wordpress.com/ Twitter tag: #s113 Resources bookmarked using ‘altc-2009-113' tag UKOLN is supported by: This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

2. About This Talk • There’s a need to: • Agree on the vision (the dreams) • Understand the concerns (the nightmares) • Develop a framework for addressing the concerns • Manage the risks in order to realise the potential • Share the load, to collaborate on risk identification and risk management • Convince (sceptical?) senior management, colleagues, … that your approaches are reasonable Note: framework being developed initially to support general use of Social Web services

3. Your Nightmares Assessment Lack of resources Benefits unproven Pedagogy No time Concerns LimitedUnderstanding Sustainability Interoperability No support frommanagement Technical Issues Concerns Privacy Legal issues Ethical issues What’s missing? 3

4. Deployment Strategies There’s a need for a deployment strategy for innovation: Addressing learning needs Low-hanging fruits Listening to concerns & addressing them Observe emerging best practices Encouraging the enthusiasts (don’t get in the way) Staff training & development Address areas you feel comfortable with Evidence: impact analysis and assessment Risk and opportunity management strategy Accept things you won’t/can’t do it … Now established? 4

5. Scoping: You Don’t Need To Blog! Perhaps blogging & twittering (and speaking at conferences) is best left to those with a passion / preference for such user engagement? (Staff/students) • Suggestions: • Encourage the enthusiast • Lightweight bureaucracy: “Don’t be stupid”, emerging patterns of Twitter usage , … 5

6. You Might Need a ‘Policy’ Dangers: A policy is bureaucratic, Fails to understand new technologies … • Dangers of no policy: • Over-the-top reaction • A lightweight policy: • Mosman Council page describes “who is tweeting on behalf of the Council (the web team based at the Library); why they are doing it; their reply policy and how to stop them following you” 6

7. Privacy • Openness vs. Privacy • Difficult (confidentiality, cultural issues, awareness issues, …) • Closed & proprietary have advantages! • Approaches: • New media literacy • Using appropriate approaches ourselves (are we at ALT-C?) Quiet Zone at IWMW (Balcony): no photos, no loud gadgets, … What can you suggest?

8. Risk Management JISC infoNet Risk Management infoKit: “In education, as in any other environment, you can’t decide not to take risks: that simply isn’t an option in today’s world. All of us take risks and it’s a question of which risks we take” • Examples of people who are likely to be adverse stakeholders: • People who fear loss of their jobs • People who will require re-training • People who may be moved to a different department / team • People .. required to commit resources to the project • People who fear loss of control over a function or resources • People who will have to do their job in a different way • People who will have to carry out new or additional functions • People who will have to use a new technology 8

9. What are the risks? • What are the risks of doing nothing? Risk Assessment • Risk assessment for use of Web 2.0 services at UKOLN’s IWMW 2006 event: • What are we trying to achieve?

10. Towards a Framework “Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 conference Biases IntendedPurpose • Critical Friends • Application to existing services • Application to in-house development • … • Sharing experiences • Learning from successes& failures • Tackling biases • … Benefits (various stakeholders Risks (various stakeholders Missed Opps. (various stakeholders Costs (various stakeholders Subjective factors 10

11. Use of approach in two scenarios: use of Twitter & Facebook Using The Framework Twitter for individuals Organisational Fb Page IntendedPurpose Community support • Critical Friends / Friendly Critics • Misc blogs • Email list discussions • Learning • Many blogs Engaging with a Twitter community • Conferences • Papers • … Marketing events,… Benefits (various stakeholders Rapid feedback Large audiences Risks (various stakeholders Justify ROIOrg. brand Ownership, privacy, lock-in Missed Opps. (various stakeholders Community-building Marketing opportunity Costs (various stakeholders Low? Low? Note personal biases! 11

12. An Audit • Do we have a need for: • An individual risk audit • A departmental / course-based / … risk audit • An institutional risk audit From: VC To: HoD All cost centres must complete the attached Web 2.0 risk assessment form by … The audit requires … Failure to complete will result in … If e-learning 2.0 / PLEs / … enhance learning experiences don’t we have a responsibility to maximise these benefits? And will these approaches support this work?

13. What Else? • Suggestions for other approaches for “Realising Dreams, Avoiding Nightmares, Accepting Responsibilities” warmly appreciated!

14. Questions?