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Cinema Drive: a multi-sensory educational program combating teens' road accidents Ami Mintzer

Cinema Drive: a multi-sensory educational program combating teens' road accidents Ami Mintzer. Vice-President, Educational Projects, Life-Changing Experiences (LCE). LIFE CHANGING EXPERIENCES. Ami Mintzer – VP Educational Projects Ami.Mintzer@Cinrma-Park.com. Who we are?.

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Cinema Drive: a multi-sensory educational program combating teens' road accidents Ami Mintzer

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  1. Cinema Drive: a multi-sensory educational program combating teens' road accidents Ami Mintzer Vice-President, Educational Projects, Life-Changing Experiences (LCE)

  2. LIFE CHANGING EXPERIENCES Ami Mintzer – VP Educational Projects Ami.Mintzer@Cinrma-Park.com

  3. Who we are? • Non-profit organization • Initiated by the leading road-safety charity org. in Israel • Dedicated to addressing critical social issues through multi-sensory educational experiences • Alcohol and substance-abuse prevention • Environmental protection • Road safety • Violence and bullying • Good citizenship • Nutrition and active lifestyle

  4. Targeting young drivers mainly, during the year they get their driving license • Addressing human factor: impaired driving, distracted driving, fatigue, speeding, seat belt, peer pressure • Speaks to young people in eye-level, in their language, using state-of-art technologies • Evidence-based. Makes a real change in: knowledge, attitude and intention to behave • Built-in research tool

  5. Adopted by government in Israel and Mexico • Ability to cover an entire age-group nationwide or regionally • Affordable – No more than the cost of a movie ticket • Wide coverage through MCP units

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