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Starting New Business (Buying Franchise)

Starting New Business (Buying Franchise). Sesi 8. Franchise. Definition. According the International Franchise Organization, franchise is defined as a

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Starting New Business (Buying Franchise)

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  1. Starting New Business(Buying Franchise) Sesi 8 J0692 - Entrepreneurship

  2. Franchise J0692 - Entrepreneurship

  3. Definition According the International Franchise Organization, franchise is defined as a “A continuing relationship in which the franchisor provides a licensed privilege to do business, plus assistance in organizing, training, merchandising and management in return for consideration from the franchise” J0692 - Entrepreneurship

  4. The franchisor perspective • More rapid expansion (+) • Capital (+) • Image (-) • Less profitability (-) J0692 - Entrepreneurship

  5. The franchisee’s perspective • Cost • Franchising Fees • Conformity to standard operating procedures • Inability to make change readily • Dependent on franchisor’s success J0692 - Entrepreneurship

  6. The franchisee’s perspective • Benefits • Lower risk • Establish product or service • Experience of franchisor • Name recognition • Management assistance • Business plan • Start-up and marketing assistance • Proven system of operation J0692 - Entrepreneurship

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