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Welcome to Webinar 3 Initiating Heritage Tourism in your Community Introductions:

This session will look at how to assess your potential for heritage tourism and getting started in the process of developing and implementing heritage tourism for your community. Topics will include : •conducting a community asset inventory •creating local interest and engagement

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Welcome to Webinar 3 Initiating Heritage Tourism in your Community Introductions:

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  1. This session will look at how to assess your potential for heritage tourism and getting started in the process of developing and implementing heritage tourism for your community. Topics will include : • •conducting a community asset inventory • •creating local interest and engagement • •tools such as community mapping, focus groups, local surveys, and appreciative • inquiry will be identified. • Participants will be encouraged to share their success stories in initiating heritage tourism efforts in their community. Webinar Series #3 October 11, 2012 Initiating Heritage Tourism in your Community

  2. Welcome to Webinar 3 Initiating Heritage Tourism in your Community Introductions: Connie Mefford Community Development Specialist Kathy Dothage Human Development Specialist

  3. Community Assessment Tourism Development Considerations: What kind of community do you want to be? What are your economic opportunities? If tourism is a viable opportunity, what kind of tourism? If Heritage Tourism is a good fit for your community, how ready are you to implement it?

  4. Capacities for Tourism Local Support Economic Climate Tourism Management Work Force Environmental Concerns Social Concerns Tax Base Marketing Capacities Local Planning

  5. Local Support Do you have local support for tourism efforts? Local citizen support Local government support for tourism Local financial institutions support

  6. Define Area Community County Geographic Area Region

  7. Objectives of Assessments Gather opinions History and culture Evaluate current experience Evaluate current services Evaluate current marketing Interest in tourism Capacity for program development

  8. Community Assessment Tools Appreciative Inquiry Approach SWOY Analysis Survey Asset Inventory Community Mapping Panel Discussion Focus Group

  9. Additional Tool The Tourism Development Capacity Index (TDCI) www.communitydevelopment.uiuc.edu/tourism/CSASurvey_TDCIa.html

  10. May we have your contact information? WANTED –peer reviewers For all or part of our upcoming web resources Announcement of web resources going live. Leave your email in the chat box – and indicate: Reviewer . . . Announcement . . . Both

  11. Thank you! Connie MeffordMeffordC@missouri.edu Community Development Specialist Kathy Dothage DothageM@missouri.edu Human Development Specialist Information and Questions

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