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Ekaterina Fedotova , Project Director PH International (Project Harmony, Inc) Ekaterina.Fedotova@ph-int.org. Your Course: Digital Literacy. ycdl.ph-int.org. Internet Access in Russia Summer of 2010. 142 mln. 3 8 % (44 mln) online. Internet Penetration. The Networked Readiness Index.
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Ekaterina Fedotova, Project Director PH International (Project Harmony, Inc) Ekaterina.Fedotova@ph-int.org Your Course: Digital Literacy ycdl.ph-int.org
Internet Access in Russia Summer of 2010 142 mln 38 %(44 mln) online
All-Russian Initiative Your Course www.tvoy-kurs.ru • Unites all Microsoft educational programs for various stakeholders with one entry point • Digital Literacy Centers, IT-Academies, CPLS, and online courses • 3 years – 1 million people
Labor Market in Russia 6,9% unemployed 1,5 persons / vacancy 5,5 mln people
Where to get free IT skills? School Students Job Search Unemployed Employed State Employment Service PC operator (72 hrs) W O R K Profession without IT (72 hrs) Basic e-skills? Basic e-skills?
Where to get free IT skills? School Students Job Search Unemployed Employed State Employment Service PC operator (72 hrs) W O R K Basic e-skills? Profession without IT (72 hrs) Re-training Basic e-skills? Basic e-skills?
Where to get free IT skills? School Students Job Search Unemployed Employed PC operator (72 hrs) WORK State Employment Service Retraining Profession without IT (72 hrs) TvoyKurs Computer Literacy Centers Basic e-skills (15-20) hrs Basic e-skills?
Where to get free IT skills? School Students Job Search Unemployed Employed PC operator (72 hrs) WORK State Employment Service Retraining Profession without IT (72 hrs) TvoyKurs Computer Literacy Centers Basic e-skills (15-20) hrs
Where to get free IT skills? School Students 15% Job Search Unemployed 35% Employed 50% PC operator (72 hrs) WORK State Employment Service Retraining Profession without IT (72 hrs) TvoyKurs Computer Literacy Centers Basic e-skills (15-20) hrs
62regions/79 cities/120centers 27500trained
Who can join? • Libraries • Universities, colleges, etc. • NGOs • Training Centers • City Administrations • State Employment Services • Enterprises
Success Factors • E-skills training is an urgent issue in the country in view of employability and e-government development • Governments need to address the issue and do it efficiently • Employers need skilled workers but do not have funds for their training • Local training providers need standardized curriculum and the credible program acknowledged by employers and students • Local organizations need to stay upfront in the newest trends to fight for the funding, support and recognition • Students (beneficiaries) need training for their work and life
Success Factors • Flexible Participation for Students and Partners • Combination of in-class and online training • ANY organization with an existing infrastructure can join • Two major levels of involvement (associated members and authorized centers) • Transparency • Experience sharing encouraged but not imposed
Success Factors • Network of centers • Sense of belonging to an All-Russian initiative • Standardized curriculum • Program certification with the logo • Prestige of participating in an international program with reputable partners • Capacity building for local organizations • Training events • Bonus system • Knowledge sharing and exchange of ideas through various means • Many of the organizations participated in PH’s previous programs and trust/respect what we do
Success Factors • Big PR campaign (center launches, mass media coverage) • Raising awareness of the program and the issue • Visibility for ALL partners • New partnerships / ways of collaboration • Recruiting trainees • Finding new partners
Success Factors • Involvement of Microsoft regional employees • Advocating for the program • Regional experts / local contacts • Identifying potential center partners • Facilitating contacts and partnerships • Coordinating public events / center launches • Involvement in the life of community • Involvement in the center activities
Results • In 79 cities peoplelearned about an easy/free way to learn e-skills • 120 organizations have improved their capacity • 365 new tutors are facilitating digital literacy training • 27,500 people took trainings and/or were certified in basic e-skills • 66% of the trainees polled reported considerable changes in their lives (employment, promotion, extra income, job retaining, etc) • Only 5% polled reported no changes in their work situation 8 months of the program 3 staff members+1website+Msft Russia team=
Your Course: Digital Literacy PH International (Project Harmony, Inc) Moscow Russia tel. +7 (495) 953 1386 Ekaterina.Fedotova@ph-int.org ycdl.ph-int.org