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CS 410 Orange Team Feasibility Presentation October 25, 2010. G.A.S. Geographical Auto-Delivery System. CS 410 Personnel. Dr. Stephan Olariu Consultant. Dr. Michele Weigel Consultant. Presentation Outline. Introduction and Personnel Problem and Characteristics
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CS 410 Orange Team Feasibility Presentation October 25, 2010 G.A.S.Geographical Auto-Delivery System CS 410 Orange Team
CS 410 Personnel • Dr. Stephan Olariu • Consultant • Dr. Michele Weigel • Consultant CS 410 Orange Team
Presentation Outline • Introduction and Personnel • Problem and Characteristics • Supporting Charts, Graphs and Statistics • G.A.S. • Customer • Finances • Competition • Risk Analysis • Team Collaboration • Appendices • References CS 410 Orange Team
Problem • Traveling in unfamiliar places is troublesome and inefficient • Characteristics of Problem • Amount of $ spent traveling • Time on the road due to traffic • No idea where anything is • Distracted driving due to non-real time apps CS 410 Orange Team
We’ve all been there!!! CS 410 Orange Team
How much is spent while traveling? 10 % 44% 23% 23% Source: U.S Bureau of Labor Statistics CS 410 Orange Team
Frequent Travelers and Trip Cost • “In 2008, the average U.S. household spends about $1,415 on transportation, lodging, food and drinks, and points of interest while on vacation and pleasure trips” • “U.S. travel Associations forecasts that there will be 450.9 million business trips in the U.S. and up to 480 million in 2012” Sources: U.S. Bureau of Labor Statistics and U.S. Travel Association CS 410 Orange Team
Trip Cost Cutting • “In 2009, National Business Travel Association states, in regards to travel management, among the top ten cost cutting measures, number 1 is reducing non-essential travel and number 10 is reducing prices of hotel bookings” • Source: National Business Travel Association CS 410 Orange Team
Wasting Everything • In 2007, wasted time totaled 4.2 billion hours • Total amount of wasted fuel topped 2.8 billion gallons • Overall cost based on wasted fuel and lost productivity reached $87.2 billion • SOURCE NEEDED!!! CS 410 Orange Team
Distracted Driving • 4 out of every 5 accidents are attributed to distracted drivers • In 2008 almost 6,000 people were killed and 500,000 were injured in crashes related to driver distraction • SOURCE NEEEDED!!! CS 410 Orange Team
Travel costs are increasing!!! Source: U.S. Travel Association CS 410 Orange Team
How can we fix this? G.A.S. CS 410 Orange Team
Goal • Alleviate frustration of traveler due to traffic, lack of knowledge of area, and expensive gas prices, hotels, and points of interest. • Provide user profile based real time updates of traffic updates, weather and road conditions, and specific points of interest within the current vicinity CS 410 Orange Team
Solution-What is G.A.S.? • Geographical Auto-Delivery System • An application that automatically pushes information about traffic and weather conditions. The application will also inform the user when he/she is near a point of interest indicated in the user profile. CS 410 Orange Team
Who can use this??? • Primary Customer: Businesses • Popular food chains • Sit down family restaurants • Well known hotel chains • Attractions or Points of Interest • Secondary Customer: Travelers • Less expensive gas prices • Family dinner or quick bite to eat • Fun stuff to do • Avoid traffic and bad weather/road conditions CS 410 Orange Team
Current Process Flow Diagram Start Trip Frustration, Behind/Late Traffic Stop For Gas Stop For Dinner Anger, Broke No idea where food is Expensive Gas Prices Road Rage Terrible Trip CS 410 Orange Team
Objectives • Utilize existing app technology • Automatically inform traveler of road conditions, traffic reports, and weather • Use a server to push real time updates • Configure GPS coordinates to user profile • Define constraints of user profile • Develop scenario based algorithm • Cross application development for all smart phones, ensure reliability and capability • Market the product CS 410 Orange Team
How G.A.S. Helps! Start Trip Traffic G.A.S. Avoid Traffic Expensive Gas Prices G.A.S. Stop For Gas Cheap Gas Stop For Dinner No idea where food is Favorite Restaurant G.A.S. CS 410 Orange Team
Major Functional Component Diagram CS 410 Orange Team
Design Current Process Get Directions to Destination GO Find Good Food Avoid Traffic Get Gas CS 410 Orange Team
G.A.S. Provides • Real-time updates • Traffic • Weather • GPS directions • Automatically delivered information • Points of Interests CS 410 Orange Team
G.A.S. Cannot Provide… • A stress free car ride • Completely prevent distracted driving • Find businesses not located in the database • Automatically make a user profile • Tell you if the point of interest you are driving to is worth the trip CS 410 Orange Team
Benefits to the Traveling Customer • Quicker travel to locations • Avoid traffic, bad road and weather conditions • Find places to eat easier including quick bite to eat fast food chains and family sit down restaurants • Explore and enjoy popular attractions and points of interest within an unknown area • Less money spent on travel overall CS 410 Orange Team
Benefits to the Business Customer • Substantial increase in visitors to attractions and points of interest in lesser known areas • Increased profit for small gas station owners and large chains alike due to competitive gas price market • Fast food chain and family restaurant profit increase due to more travelers knowing locations of favorite places to eat • Popular hotel chains increase profit by business trip travelers going to a hotel that they like more regularly rather than the one closest to the desired destination or to the interstate CS 410 Orange Team
Market Analysis • Bilal Syed, RaceCoast gas station owner stated wiling to pay $50 per month for service • Popular services which provide traffic updates, gas prices, weather reports, and news info • MSN Direct : $29.95 Monthly • XM Nav Traffic : $9.94 to $16.94 Monthly • FM Traffic : $49.99 Monthly CS 410 Orange Team
Hardware • Smart Phone (iPhone, Blackberry, Android) • Server • Database • RAM/CPU (Processing Power) • Bandwidth CS 410 Orange Team
Software • Apache • PHP • MySQL • JavaME (Phone) (GPS) • GUI (Interface for the phone) • App Interaction CS 410 Orange Team
Cost of Development Database : $100,000 Website for businesses : $5,000 Mobile Application : $20,000 Total Cost of Development $125,000 CS 410 Orange Team
Cost to Maintain Customer Service : payroll of 5 people x $3000 a month = $15,000 a month Database/Server maintenance : 3 x $5000 a month = $15,000 a month Web Host : $1000 a month Total Monthly Costs $31,000 CS 410 Orange Team
Cost Charts CS 410 Orange Team
Pricing • $50 a month per business • 61 are needed to cover monthly costs • $4.99 for each phone application • 15,000 will cover cost of development CS 410 Orange Team
Website Competition CS 410 Orange Team
App Competition CS 410 Orange Team
Risk Types These are the types of risks we may encounter during development. • User • Legal • Financial • Technical • Schedule CS 410 Orange Team
User Risks • Privacy/Security • Business Fraud CS 410 Orange Team
Legal Risks • Data mining/scraping • Distracted Driving CS 410 Orange Team
Financial Risks • Business Participation • Need Businesses as investors CS 410 Orange Team
Technical Risks • Server Load • If the server is overloaded with requests • Existing Phone Applications • Applications add auto-delivery function CS 410 Orange Team
Schedule Risks • Developmental Delay CS 410 Orange Team
Risk Analysis CS 410 Orange Team
Risk Matrix Legend CS 410 Orange Team
Team Management • Meetings • Full team once a week, Friday 4:300 CPI Room • Individual member meetings • Other groups guidance (web site design) • Consultant Meetings and Boss Oversight • Tools Utilized • Team Wiki (cs.odu.edu/~410orang/wiki) • Team Forum (cs.odu.edu/~410orang/forum) • Communication via E-mail, Text-Messaging, and Facebook CS 410 Orange Team
Team Wiki CS 410 Orange Team
Team Forum CS 410 Orange Team
Appendices • A: Dr. Michele Weigel Interview • B: Dr. Stephan Olariu Interview • C: Group Survey • D: Group Survey Statistics • F: Asif Khan, Valero Gas Station Manager Interview • G: Bilal Syed, RaceCoast LOC Gas Station Chain Owner Interview • H: Charts, Graphs, and Statistics CS 410 Orange Team
References • http://www.bls.gov/spotlight/2010/travel/ • http://www.ustravel.org/sites/default/files/page/2009/09/ForecastSummary.pdf • http://www2.nbta.org/Lists/Resource% 20Library/NBTA2009Forecast.pdf CS 410 Orange Team