The Agency in 2015 ? Quo Vadis ?

2. The Agency in 2015 ?Quo Vadis ?

3. To answer that questionwe need to ask another questionWhat challenges will we be facingin 43 months time ?

5. More digital • Increasing use of social media • More pressure • Fewer people doing more work • More legislation • Green will be increasingly important

6. Customer-centricity • Data utilisation • Marketing direct • Integrated marketing • ATL agencies will continue • to move into our space

7. Continue to shoot from the hip ... less long term planning • Results\ROI will become more important • More demanding ... better results, faster turnaround, lower costs • Looking for partnerships\relationships

8. More Generation Y • Need better people • They will be hard to find

9. So what are some of the requirementsfor the future ?

11. NEW Direct Marketing • Marketing Direct • Integrated Marketing

12. With ATL agencies • With clients • Co-creation • Systems integration

13. Deliver more to clients • Ask more from staff • Give more to staff

14. Compliance officers • Some-one’s job is green • Social media experts • Training • Changing ratio between Devs & Creatives

15. More retainer based business • Performance based bonuses

17. Thank You