1 / 34

Readings

Readings November Sweeps Ratings Emphasis on total viewers, 18-49 Success for CBS (younger viewers, five specials) NBC: Celebrity Fear Factor Fox: Male viewers through sports Readings CBS Wins CBS trying to shed image as “older” network Readings NBC and liquor ads

ostinmannual
Download Presentation

Readings

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Readings November Sweeps • Ratings • Emphasis on total viewers, 18-49 • Success for CBS (younger viewers, five specials) • NBC: Celebrity Fear Factor • Fox: Male viewers through sports

  2. Readings CBS Wins • CBS trying to shed image as “older” network

  3. Readings NBC and liquor ads • Effort to increase revenues • Network avoidance; local stations only • Efforts to deal with critics • Threat to magazines? • Update

  4. Readings TV Plot Placement (Week 6) • Revlon and “All My Children” • Concerns

  5. contemporary TV why you see what you see

  6. I. demographics: young viewers

  7. seeking young viewers • MTV: Real World, Celebrity Death Match • WB: Dawson, Gilmore Girls • CBS: Murder She Wrote, Touched by an Angel, Survivor I and II. • Fox: Temptation Island, X files • ABC’s Millionaire

  8. Other Reality Programming • Reality? Unscripted • Costs • Demographics • Not all successful

  9. II. seeking males • NBC: Seinfeld, XFL • CBS: Dr. Quinn, Martial Law • sports

  10. TV Ratings, Feb. 16-22, 1998

  11. Broadcast TV ratings, Feb 18-23, ‘02

  12. ratings, Jan 25-31, 1999

  13. sports and TV ratings • Football: costs, results of costs (pre game, postgame, commercials) • Nascar • NCAA • Olympics • wrestling (WWF, UPN’s Smackdown!) • Murdoch

  14. Jerry Springer:wrestling and youth markets

  15. III. Women • 60 % broadcast viewers • women stars: Dharma, Ally, Felicity, Sally • still a struggle: Dottie Dartland, writer for Dharma and Greg • Cable: Lifetime, Oxygen

  16. other segments • older viewers • gays, lesbians: Ellen, Birdcage, Will and Grace

  17. TV and people of color • NAACP protests, network agreements, progress? • Asian Americans on TV • Latinos on TV • Black Entertainment Television (BET)

  18. TV today • Friends, Temptation Island, Big Brother, Survivor 1, Burger King, UPN shows/Moesha, Will and Grace, Touched by an Angel, MTV/Old Navy, Ally McBeal, MTV/Super Bowl, Smackdown!, Dawson, Survivor 1, Super Bowl promos for CBS, EDS, Bud

  19. Friends Youth Market Salaries of stars Network ownership of shows White TV

  20. Temptation Island • Reality show • Reluctance of advertisers • Key demographic • Cross promotion

  21. Big Brother • Reality, not all successful • CBS effort : young audiences

  22. Survivor 1 Potential of reality TV, low cost, plugging other shows, younger audience

  23. Burger King Advertising: 15 minutes/hr prime time Youth: fast food, music, clothes

  24. Moesha Targeting African Americans Limited diversity on TV

  25. Will and Grace • NBC owned show: ideal flow/night • Popular • Not controversial • Sanitized?

  26. Touched by an Angel • Older audience, • lower rates despite size of audience • “edgier topics”

  27. MTV/Old Navy • Success of MTV: cheap production, ideal marketing vehicle to reach 12-24

  28. Ally McBeal • Fox strategy to reach young women, young men • New style of show: dramedy (drama, situation comedy) • Fox’s decline

  29. MTV Super Bowl/CBS • Synergy (same parent company) • Effort by CBS to attract younger audience

  30. Smackdown! • UPN show • Reaching elusive 12-24 male audience • Desired by advertisers (but limited) • XFL project

  31. Dawson • WB • Young women, young men • Conglomerate cross-promotion (e.g., Warner music)

  32. Survivor 1 • Product Placement • Increasing in TV shows

  33. Super Bowl Promos • How to make the best of extremely expensive sports programming – plug the rest of your shows

  34. EDS, Bud • Super Bowl 2001 ads • $2.3m/30 seconds

More Related