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BUSINESS DECISION MAKING ADMN2167

BUSINESS DECISION MAKING ADMN2167. Professor: Bob Carpenter. Speaking for Business Success. Speaking for Success. References: Initially compiled by Denyse Horning “Speaking for Success; The Canadian Guide” by Anthony Lieb

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BUSINESS DECISION MAKING ADMN2167

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  1. BUSINESS DECISION MAKINGADMN2167 Professor: Bob Carpenter

  2. Speaking for Business Success

  3. Speaking for Success References: Initially compiled by Denyse Horning “Speaking for Success; The Canadian Guide” by Anthony Lieb “The Leaders Edge; Art of Self-Marketing”, Usheroff Institute

  4. What are qualities of a good speaker? • Polished & appropriately dressed • Confident • Decisive • Organized • Knowledgeable • Prepared • Approachable • Inspirational • Excellent communicator • Encourage participation • Passionate • Articulate • Non-judgmental • Flexible References: “The Leaders Edge; Art of Self-Marketing”, Usheroff Institute

  5. What are qualities of a poor speaker? • Sloppy in appearance • Unprepared • Doesn’t know material • Late • Inconsistent • Condescending or rude • Doesn’t involve participants • Unable to use AV equipment • Boring • Insensitive to group's needs • Reactive • Poor communicator • Judgmental • Rigid References: “The Leaders Edge; Art of Self-Marketing”, Usheroff Institute

  6. Making a Memorable 1st Impression The impact of a 1st impression is derived from*: • __% Visual (how you look and act) • __% Vocal (how you use your voice) • __% Verbal (what you say) • You are always projecting an image! 55 38 7 *According to studies by Dr. Albert Mehrabian at UCLA

  7. Ask Yourself: True or False? • Do you think you communicate a professional presence? • Do people notice when you walk into a room? • Do you command respect when you speak? • Do you leave a lasting impressions? References: “The Leaders Edge; Art of Self-Marketing”, Usheroff Institute

  8. Coping with Speech Anxiety • Being nervous is natural • Blushing, perspiring, fidgeting, hyperventilating, memory loss, … • Controlling Speech Anxiety • Dress • Exercise • Familiarity with audience • Breathing techniques • Thorough preparation • Visualization

  9. Preparation • Determine task/goals • Do your research • Organize your presentation • Learn your material • Prepare cue cards (if needed) • Rehearse your presentation, delivery, timing • Anticipate Q&A

  10. Nonverbal Communication • First impressions are critical • Speak in a natural manner • You communicate more than words • Exhibit enthusiasm and interest

  11. VOICE: • Volume/Projection • Rate/Timing • Pitch • Articulation • Pronunciation

  12. Body Language • Dress: style, colour, comfortable, professional • Visual Contact: eye contact • Facial Expressions: comfort & relaxation (smile!)

  13. Body Language (2) • Posture & Movement: • Confident posture • Purposeful, fluid movement vs tentative or mechanical • Relaxed but respectful • Approach audience to reinforce key points, transition topics • Gestures: to complement your verbal message • Purposeful, spontaneous, natural • Avoid crossing arms, hands in pockets, finger-pointing • Never chew gum! • Avoid distractions with pens, pointers…. • MUST BE CULTURALLY SENSITIVE

  14. Presentation Content • Purpose: clearly defined, hook audience with intro • Clarity: • Choice of vocabulary • Use examples • Avoid lengthy sentences • Avoid digressions

  15. Presentation Content (2) • Development: logical, well organized, easy to follow • Transitions: smooth delivery • “consequently”, “as a result”, “furthermore”, “conversely”, “in addition to”, “in conclusion” • Be prepared for the “18-minute wall” • Strong Finish

  16. Visual Aids • Can make presentation more memorable • Use sparingly • Keep simple • Don’t show prematurely • Show only when referring to them • Make direct reference to visual aid • Ensure no (spelling) mistakes /proof read all! • Test all visual aids prior to presenting • Tell & Show (vs. Show & Tell)

  17. Ability to Answer Questions • Questions are a sign of interest…a good thing! • Be receptive/ welcome questions. • Wait until question is completed. • Address questioner and maintain visual contact. • Maintain confidence and posture. • Prepare questions (and answers) in advance.

  18. Effective Listening “Most people listen, not with the intent to understand but with the intent to reply.”* • Face the person • Maintain open facial impression • Control body language • Look into just one eye (keeps from being distracted) • Encourage speaker to continue (“tell me more, this is interesting.”) • Paraphrase or summarize. Ask questions. • Wait until they are finished before speaking. References: “The Leaders Edge; Art of Self-Marketing”, Usheroff Institute *Stephen Covey, “The Seven Habits of Highly Effective People”

  19. Self-Marketing Checklist • Be memorable. • Be authentic. • Be appropriate. • Be mindful of your strategy. • Be credible. • Be respectful. • Be conservative. • Be consistent. • Be neat & tidy. • Be tasteful. • Be meticulous.

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