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Healthy Clubbing

Healthy Clubbing. Af Niklas, Caroline, Mathilde & Gine. Disposition. Konceptet Healthy clubbing Problemstilling Metode Komparativ analyse Kildekritik Konklusion. Healthy Clubbing. Koncept Fitness og diskotek Hverdagsclubbing Sunde coctails Sund livsstil. SWOT-Analyse.

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Healthy Clubbing

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  1. HealthyClubbing Af Niklas, Caroline, Mathilde & Gine

  2. Disposition • Konceptet Healthyclubbing • Problemstilling • Metode • Komparativ analyse • Kildekritik • Konklusion

  3. HealthyClubbing • Koncept • Fitness og diskotek • Hverdagsclubbing • Sunde coctails • Sund livsstil

  4. SWOT-Analyse

  5. Problemstilling • Estimering af nyt marked • Målgruppen • Interessen for fitness og natklubber • Spencer Browns formteori • Problemformulering • Er der et potentielt marked for HealthyClubbing et andet sted i Danmark end i København?

  6. Metode • Udspring i konstruktionismen • Sekundær data • Fordele og ulemper • Formål • Triangulering • SWOT-analyse • GDMS-modellen

  7. Komparativ analyse København vs. Århus

  8. Kildekritik Analysesikkerhed • Reliabilitet • Validitet • Danmarks statistik • Sundhedsstyrelsen • Idrættens Analyseinstitut • Blå Kors • aok.dk Alt om København

  9. Konklusion • Fordele • Interessen for fitness • Stigende helseinteresse • Mange indenfor målgruppen • Byliv • Ulemper • Mange indirekte konkurrenter • Data over byliv ikke valide

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