Beauty Therapy

1. Beauty Therapy Cross 11, Tapovan Enclave Nalapani Road, Dehradun 248001 Email: info@iskd.inContact : +918979066357, +919027669947

3. Beauty Therapy In Gothic architecture, light was considered the most beautiful revelation of God, which was heralded in its design. Beauty is the ascription of a property or characteristic to an animal, idea, object, person or place that provides a perceptual experience of pleasure or satisfaction. Beauty is studied as part of aesthetics, culture, social psychology, philosophy and sociology. An "ideal beauty" is an entity which is admired, or possesses features widely attributed to beauty in a particular culture, for perfection. Ugliness is the opposite of beauty. The experience of "beauty" often involves an interpretation of some entity as being in balance and harmony with nature, which may lead to feelings of attraction and emotional well-being. Because this can be a subjective experience, it is often said that "beauty is in the eye of the beholder." However, given the empirical observations of things that are considered beautiful often aligning with the aforementioned nature and health thereof, beauty has been stated to have levels of objectivity as well.

4. Beauty Therapist A Beauty Therapist is someone who is professionally trained and specialisein beauty treatments of both the face and body. As well as making their clients look beautiful they are also responsible for making them feel good about themselves. Many clients not only look forward to getting treatment but also to connecting with their therapist, catching up on events and enjoying the pleasant company. Beauty Therapist Background I used to work as a Cashier in a Bank, and although I hated the corporate side of the job I loved providing exceptional customer service to my clients. I have always been interested in beauty, and therefore I decided to pursue this further by studying to become a qualified beautician.

5. Becoming a Professional Beauty Therapist The first step in becoming a professional beauty therapist is to discover what study options and courses are available to you. For me, this began with undertaking a general course in beauty therapy that covered not only a range of different beauty treatments but also the fundamentals of good skin care and hygiene. After completing a general course in Beauty Therapy, you are now qualified to carry out a range of non-technical beauty treatments such as facials, hand and feet massages. To expand your knowledge within this industry and provide more professional treatments you will have to undertake a number of courses in specialised subjects. Specialised courses available can be in different false nail applications such as Acrylics, Calgel and Gelish, eyebrow and eyelash treatments, waxing and spray tans. With the majority of studying behind you, although it is good practice to partake regularly in training courses to keep up your professional development, it is now time to decide if you would prefer to work in a salon or for yourself as a self-employed beauty therapist.

6. Beauty Website – Beautician in Your Local Area A well designed and informative website will help you to appear at the top of the search engine results pages whenever a person is looking for a Beautician in your local area. Having a Facebook page is also highly recommended as you can easily share your business page and photos of your work with friends and family, these, in turn, can then like and share your page with their buddies.

7. What does a Beauty Therapist do? Beauty Therapists are experts in therapeutic facial and body care, with a strong understanding of key body systems, skin biology, anatomy and cosmetic chemistry. Using this knowledge, Beauty Therapists provide a range of non-medical face, body and relaxation treatments customised to a client’s needs, and recommend appropriate products and after-care. While Beauty Therapists can perform therapies to address specific conditions such as acne or eczema, they do not diagnose these conditions. A Beauty Therapist will work with a range of equipment and products, such as performing microdermabrasion or using hot wax, and must be trained in their correct usage and handling to perform these treatments safely. Some Beauty Therapists choose to specialise in a particular stream of treatments, such as spa therapy or permanent hair removal. Most Beauty Therapists report to a salon or spa manager, who oversees the day to day operations of the business. Beauty Therapists may also work with nail technicians, massage therapists, and make up artists. Other job opportunities for Beauty Therapists include working for large cosmetic companies in a retail or department store environment, or self-employment operating a private salon or mobile service.

8. Beauty Treatment Facials may include the use of a facial mask. Massage for the body is a popular beauty treatment, with various techniques offering benefits to the skin (including the application of beauty products) and for increasing mental well-being. Hair removal is offered at some beauty salons through treatments such as waxing and threading. Some beauty salons style hair instead of going to a separate hair salon, and some also offer sun tanning. Other treatments of the face are known as facials. Specialized beauty salons known as nail salons offer treatments such as manicuresand pedicures for the nails. A manicure is a treatment for the hands, incorporating the fingernails and cuticles and often involving the application of nail polish, while a pedicure involves treatment of the feet, incorporating the toenails and the softening or removal of calluses.

9. Industry Beauty salons have proven to be a recession-proof industry across United States. Although sales had declined from 2008 highs due to the Great Recession, they remain robust with long term positive forecast. Even though during recessions, consumers tend to be more price conscious, spending continues to increase. With rising per capita incomes across the United States since 2015, beauty salons are booming with the industry generating $56.2 billion in the United States. Hair care is the largest segment with 86,000 locations. Skin care is expected to have revenue of almost $11 billion by 2018. This growth is being driven in part by a generally increasing awareness of the importance of skin care among American woman, but also specifically due to an increase in the market for men.hemarket is distributed widely across America, with a concentration in the Northeast and Midwest. There is also a growing trend in boutique salons popping up and leveraging online marketing to gain customers and compete with the franchise chains. The US Labor Department estimates employment in the United States will increase 20% between 2008–2014, with greatest employment growth from skin care specialists.

10. Barber A barber is a person whose occupation is mainly to cut, dress, groom, style and shave men's and boys' hair. A barber's place of work is known as a "barbershop" or a "barber's". Barbershops are also places of social interaction and public discourse. In some instances, barbershops are also public forums. They are the locations of open debates, voicing public concerns, and engaging citizens in discussions about contemporary issues. Occupation • Names Barber, hairdresser • Occupation type Vocation • Fields of employment Barbershops, hair salons, hairdressing salons In previous times, barbers (known as barber surgeons) also performed surgery and dentistry. With the development of safety razors and the decreasing prevalence of beards, in Anglophonic cultures, most barbers now specialize in cutting men's scalp hair as opposed to facial hair.

11. Hair Coloring Hair coloring, or hair dyeing, is the practice of changing the hair color. The main reasons for this are cosmeticto cover gray or white hair, to change to a color regarded as more fashionable or desirable, or to restore the original hair color after it has been discolored by hairdressing processes or sun bleaching. Hair coloring can be done professionally by a hairdresser or independently at home.

12. Hair Straightening Hair straightening is a hair styling technique used since the 1890s involving the flattening and straightening of hair in order to give it a smooth, streamlined, and sleek appearance. It became very popular during the 1950s among black males and females of all races. It is accomplished using a hair iron or hot comb, chemical relaxers, Japanese hair straightening, Brazilian hair straightening, or roller set/blow dryer styling. In addition, some shampoos, conditioners, and hair gels can help to make hair temporarily straight. The process is often called "rebonding"

13. The Romantic period In the Romantic period, Edmund Burkepostulated a difference between beauty in its classical meaning and the sublime. The concept of the sublime, as explicated by Burke and Kant, suggested viewing Gothic art and architecture, though not in accordance with the classical standard of beauty, as sublime.

14. The 20th century and after The 20th century saw an increasing rejection of beauty by artists and philosophers alike, culminating in postmodernism's anti-aesthetics.  This is despite beauty being a central concern of one of postmodernism's main influences, Friedrich Nietzsche, who argued that the Will to Power was the Will to Beauty. In the aftermath of postmodernism's rejection of beauty, thinkers have returned to beauty as an important value. American analytic philosopher Guy Sircello proposed his New Theory of Beauty as an effort to reaffirm the status of beauty as an important philosophical concept. Elaine Scarry also argues that beauty is related to justice. Beauty is also studied by psychologists and neuroscientists in the field of experimental aesthetics and neuroesthetics respectively. Psychological theories see beauty as a form of pleasure. Correlational findings support the view that more beautiful objects are also more pleasing. Some studies suggest that higher experienced beauty is associated with activity in the medial orbitofrontal cortex. This approach of localizing the processing of beauty in one brain region has received criticism within the field.

15. Human Beauty The characterization of a person as “beautiful”, whether on an individual basis or by community consensus, is often based on some combination of inner beauty, which includes psychological factors such as personality, intelligence, grace, politeness, charisma, integrity, congruence and elegance, and outer beauty (i.e. physical attractiveness) which includes physical attributes which are valued on an aesthetic basis. Standards of beauty have changed over time, based on changing cultural values. Historically, paintings show a wide range of different standards for beauty. However, humans who are relatively young, with smooth skin, well-proportioned bodies, and regular features, have traditionally been considered the most beautiful throughout history. A strong indicator of physical beauty is "averageness".When images of human faces are averaged together to form a composite image, they become progressively closer to the "ideal" image and are perceived as more attractive. This was first noticed in 1883, when Francis Galton overlaid photographic composite images of the faces of vegetarians and criminals to see if there was a typical facial appearance for each.

16. When doing this, he noticed that the composite images were more attractive compared to any of the individual images. Researchers have replicated the result under more controlled conditions and found that the computer-generated, mathematical average of a series of faces is rated more favorably than individual faces. It is argued that it is evolutionarily advantageous that sexual creatures are attracted to mates who possess predominantly common or average features, because it suggests the absence of genetic or acquired defects. There is also evidence that a preference for beautiful faces emerges early in infancy, and is probably innate, and that the rules by which attractiveness is established are similar across different genders and cultures.

17. Euro Centrism and Beauty The prevailing eurocentric concept of beauty has varying effects on different cultures. Primarily, adherence to this standard among African American women has bred a lack of positive reification of African beauty, and philosopher Cornel West elaborates that, "much of black self-hatred and self-contempt has to do with the refusal of many black Americans to love their own black bodies-especially their black noses, hips, lips, and hair." These insecurities can be traced back to global idealization of women with light skin, green or blue eyes, and long straight or wavy hair in magazines and media that starkly contrast with the natural features of African women. Similarly, internalized colorism is rooted in Indian culture, in which prevailing value placed on fairer skin tones fuels the skin whiteningindustry products like Fair & Lovely thrive in India, with endorsement from Bollywoodcelebrities, as well as a general idealization of fair women throughout the film, media, and advertising industries. Thus, such Eurocentric beauty standards are maintained through Indian culture, and encourage women to artificially change their appearances to adhere to beauty norms and ideals. Further, a societal divide exists between the northern and southern regions of India, as fairer complexioned North Indians are culturally associated with beauty, intelligence, and wealth, based merely on adherence to Eurocentric beauty ideals.

18. In East Asian cultures, familial pressures and cultural norms shape beauty ideals; professor and scholar Stephanie Wong's experimental study concluded that expecting that men in Asian culture didn't like women who look “fragile” impacted the lifestyle, eating, and appearance choices made by Asian American women.In addition to the male gaze, media portrayals of Asian women as petite and the portrayal of beautiful women in American media as fair complexioned and slim-figured induce anxiety and depressive symptoms among Asian American women who don't fit either of these beauty ideals. Further, the high status associated with fairer skin can be attributed to Asian societal history; upper-class people hired workers to perform outdoor, manual labor, cultivating a visual divide overtime between lighter complexioned, wealthier families and sun tanned, darker laborers. This along with the Eurocentric beauty ideals embedded in Asian culture has made skin lightening creams, rhinoplasty, and blepharoplasty (an eyelid surgery meant to give Asians a more European, "double-eyelid" appearance) commonplace among Asian women, illuminating the insecurity that results from cultural beauty standards.

19. Effects on Society Beauty presents a standard of comparison, and it can cause resentment and dissatisfaction when not achieved. People who do not fit the "beauty ideal" may be ostracized within their communities. The television sitcom Ugly Betty portrays the life of a girl faced with hardships due to society's unwelcoming attitudes toward those they deem unattractive. However, a person may also be targeted for harassment because of their beauty. In Malèna, a strikingly beautiful Italian woman is forced into poverty by the women of the community who refuse to give her work for fear that she may "woo" their husbands. The documentary Beauty in the Eyes of the Beheld explores both the societal blessings and curses of female beauty through interviews of women considered beautiful. Researchers have found that good-looking students get higher grades from their teachers than students with an ordinary appearance. Some studies using mock criminal trials have shown that physically attractive "defendants" are less likely to be convicted—and if convicted are likely to receive lighter sentences—than less attractive ones (although the opposite effect was observed when the alleged crime was swindling, perhaps because jurors perceived the defendant's attractiveness as facilitating the crime). Studies among teens and young adults, such as those of psychiatrist and self-help author Eva Ritvo show that skin conditions have a profound effect on social behavior and opportunity.

20. Adornment An adornment is generally an accessory or ornament worn to enhance the beauty or status of the wearer. They are often worn to embellish, enhance, or distinguish the wearer, and to define cultural, social, or religious status within a specific community. When worn to show economic status, the items are often either rare or prohibitively expensive to others. Adornments are usually colourful, and worn to attract attention. They have a long history, around the world, from feathers or bone, to modern accessories, such as jewellery. Items of adornment are also used by warriors, and by other members of the military to show rank or 

21. Items of adornment These include cosmetics, jewellery, clothing accessories, facial hair, fingernail modification, piercing, lip plates, tattooing, braiding, and head gear. Cultures, subcultures, and institutions Groups who practice adornment include the Yakuza, military, religious institutions, tribalgroups, and the punk cultureItems of adornment can tell us about a person's rank, social status, gender role, area of origin, etc. An example would be the beaded jewelry worn by the Maasai tribe, which is very specific to them and some related tribes.

22. Beauty pageant A beauty pageant or beauty contest is a competition that has traditionally focused on judging and ranking the physical attributes of the contestants, although most contests have evolved to also incorporate personality traits, intelligence, talent, and answers to judges' questions as judged criteria. The term refers largely to contests for women such as the Big Four international beauty pageants. The organizers of each pageant may determine the rules of the competition, including the age range of contestants. The rules may also require the contestants to be unmarried, and be "virtuous", "amateur", and available for promotions, besides other criteria. It may also set the clothing standards in which contestants will be judged, including the type of swimsuit. Beauty pageants are generally multi-tiered, with local competitions feeding into the larger competitions. For example, the international pageants have hundreds or thousands of local competitions. Child beauty pageantsmainly focus on beauty, gowns, sportswear modelling, talent, and personal interviews.

23. Adult and teen pageants focus on makeup, hair and gowns, swimsuit modelling, and personal interviews. A winner of a beauty contest is often called a beauty queen. The rankings of the contestants are referred to as placements. Possible awards of beauty contests include titles, tiaras or crowns, sashes, scepters, savings bonds, scholarships, and cash prizes. However, adult and teen pageants have been moving more towards judging speaking. Some pageants award college scholarships, to the winner or multiple runners

24. Diversity Besides the international beauty pageants, numerous minor competitions exist throughout the world displaying the different perceptions of beauty. Some examples of criteria to select beauty queens that are unique to certain cultures include the Indian history and traditional craft skills in the Miss Indian American pageant, Indian dress section in the Miss India USA pageant[ and the principles of "black beauty" that became accepted in the Miss Howard University competition. The winner is often viewed as a model for the "ideal" community member. Through the competitions, the contestants can learn how to present themselves in public and how to cultivate certain traits such as confidence or poise. In some cases, the competitors are selected to act as a representative on behalf of the community. In the African American community of Howard University, the selected Miss Howard University served as advocates for the Civil Rights Movement in the decades following the 1960s. Additionally, the Miss Landmine competition situated in Angola allow victims to serve as advocates on behalf of other victims of mining accidents.

25. Researchers suggest that the emergence of beauty pageants in countries outside the United States is linked to an economic boom geared towards a more consumeristic lifestyle. For example, in India, from 1996 to 2000, the personal care industry grew by 25% while the number of women applying for the Miss India competition increased from 1000 people in 1993 to 6500 people in 2001. Additionally, after China hosted about 6 international beauty pageants in 2004, the beauty industry increased in influence in the area. At the same time, the number of regional beauty pageants in the country increased.

26. Criticisms Critics of beauty pageants argue that such contests reinforce the idea that girls and women should be valued primarily for their physical appearance, and that this puts tremendous pressure on women to conform to conventional beauty standards by spending time and money on fashion, cosmetics, hair styling, and even cosmetic surgery. They say that this pursuit of physical beauty even encourages some women to go on a diet to the point of harming themselves. The London Feminist Network argues that rather than being empowering, beauty pageants do exactly the opposite because they deny the full humanity of women by placing them as the subject of objectification; they reinforce the idea that a woman's only purpose is to look attractive.

27. Another criticism that is placed on beauty pageants is in the way beauty is quantifiably scored as highlighted by the "Myth of the Perfect 10". Beauty becomes a numerical coefficient in ranking contestants, and this type of scoring still remains followed as a system even in nationwide beauty pageants such as Miss America. Researchers suggest that these events strengthen skills, such as interpersonal communications, self-assurance, and public speaking, which prove to be useful in future career paths.