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iMihmTV. Luxury Homes Target Audience Mutually Beneficial Associations. Objectives. Focus on Luxury Home Target Market Increase credibility by association Produce and distribute appealing Print, Web and Social Media assets to Luxury Home target market
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iMihmTV Luxury Homes Target Audience Mutually Beneficial Associations
Objectives • Focus on Luxury Home Target Market • Increase credibility by association • Produce and distribute appealing Print, Web and Social Media assets to Luxury Home target market • Establish unique brand awareness of iMihmTV Luxury Home Marketplace • Capture Flow of Client Clicks (internet)
Associate Requirements • Have a similar target client base • Be considered a leader in their field • Desire to expand client base in Luxury Home market • Produce one relevant article for print each quarter (about 800 words + a few related images) • Produce one blurb per month “Brilliant Design Idea” Two paragraphs 1 image • Be willing to answer question on “Ask the Expert” section of iMihmTV website
Distribution Provided by iMihmTV • Monthly emails to exclusive proven target audience of Luxury Home buyers • Quarterly publication of “Luxury Home Marketplace” magazine Print and Electronic distribution • Weekly feature updates on iMihmTV web site • SEO optimization of all assets • iMihmTV edits and publishes material provided by associates
Benefits of being iMihmTV Associate • Increased credibility by association • Referrals from other associates • Referrals from “Ask the Experts” • Improved distribution and awareness of Associate brand message • Featuring of associates Web presence on iMihmTV website
How it works content… Direct Mail Target Audience Residence Magazine Quarterly Article Submissions Direct Email Target Emails Direct Client Search iMihmTV Website Monthly Brilliant Design Ideas Coldwell Banker Pittsburgh Moves Website Luxury Home Real Estate Videos and Listings Coldwell Banker International Previews Website Zillow AOLRealtor.comOther Web sites
How it works… Link Flow Magazine Associates Web Sites and email Target Emails iMihmTV Google AdWordsSEO MLS Links Other Agencies using MLS “Tour” featuresLinks Coldwell Banker Pittsburgh Moves WebsiteLinks Zillow AOLRealtor.comOther Web sitesLinks Coldwell Banker International Previews WebsiteLinks