Cases: Players in the market

1. Cases: Players in the market Pasi Pekkinen pasi.pekkinen@navinova.com Navinova Oy

2. RightPosition (SWE) • Develops and hosts WAP-based service for Stockholm tourism organisation • Content geocoded, but self-input for position • Spatial preference used as a filter • Developing a mobile couponing system

3. CellPoint (USA) • Locasion services platform (Cell ID, E-OTD, A-GPS) • In-house enhanced Cell ID • Applications: Finder(friends), iMate(yellow pages),Resource Manager(fleet and mobile workforce) • Subsidiary Unwire (SWE): vehicle telematics • Customers: Tele2 (swe), France Telecom Mobile, Eurotel (Czech)

4. SignalSoft (USA) • Trademark for ”wireless location service” • Location server and gateway with standardised interface to location measurements • Various pricing models • Invested in partnerships with content providers • Focus on tracking and local information services • Claims that 70% of US operators will implement its technology to meet E-911 requirements

5. Xmarc (USA) • Design of database software capable handling large volumes of spatial data • Core product: WIISE (based on Oracle 8i) • Several layers: • LCS layer for applications • Data warehouse • Data loaders • Applications (yellow pages, tracking, friendfind) • Customers: J-Phone, Vodafone, Australian Rail

6. TimesThree (CAN) • Subsidiary of Canadian Cell-Loc • Geofencing: safety application • if terminal leaves predefined area an alert is sent • Intends to operate as a wireless location network in US (no voice) • revenue sharing approach • Target for 2001: 50 % coverage of mobile users

7. Yahoo! Europe • Yahoo! Find-a-Friend co-marketed with CellPoint • User adds a list of friends via phone or Internet • Request sent to addressee for permission • By selecting a name, friend is located • Answer in distance via SMS • All participants able to deactivate to some or all friends at any time • Yet to be launched

8. Siemens Mobile (DEU) • Trials with a mobile device (developed with GAP) aimed at children and their parents • incorporates mobile phone with GPS receiver • Tracking included, but positional information intended to call centre staff rather than parents

9. Tracker (GBR) • Retrieve: stolen-vehicle recovery system • uses a proximity system based on radio beacon • can be activated remotely • operates in broadcast mode • police vehicles carry equipment able to detect signal • 300 000 units installed in UK • Communicator: fleet management solution • based on GSM + GPS • normal SIM-card from BT Cellnet of Vodafone • location report via data call

10. Omnitel (ITA) • Omni Arte: info for major tourist attractions • pre-recorded messages in three languages • based on Cell ID • Omni Taxi: connects call to local taxi company • based on Cell ID • Hello Bus: real-time info on routes and timetables • user sends SMS with bus stop number • Inflotta: fleet management application • based on GSM and GPS

11. BeVocal (USA) • Voice portal in California • Services: driving instructions, business finder, traffic and weather info • Location by self-input – speech recognition used • also capable to use automatically derived position

12. AT&T Wireless (USA) • Pocket Net: WAP-based content portal • user provides location by postcode or address • 60 independent content providers hosted • white and yellow pages • city guides • directions • maps • traffic information • nearest services (petrol, hotel, restaurant, ATM)

13. Swisscom (CHE) • Pilot services: • Cineman: cinema guide • Culture Gate: event calendar • Local weatherforecasts: for 29 areas • SMS or WAP • Based on Cell ID • Anonymous

14. NTT DoCoMo (JPN) • NTT DoCoMo launched NTT DoKoNavi based on SnapTracks A-GPS technology • Directions to retail or entertainment sites • Provides ”current-location” map • indicators of nearby businesses including opening hours and telephone numbers • ”destination-map”: same info for other locasion • ”route-search”: driving directions • accuracy 10-50 m • monthly fee $3,70 / month + calls

15. Webraska (FRA) • Personal navigation, maps and traffic info • Itineraries: best route and journey time • textual street-by-street guides for foot, car, metro, bus • Traffic maps: up-to date traffic info for 6 countries • Proximity services: nearby POI and services • Customers: Airtel, KPN Mobile, SFR, Proximus/Belcacomm Mobile

16. J-Phone (JPN) • J-Navi: directory service • restaurants, hotels and other business listings • colour map as interface • positioning by self-input • J-Navi provides map with detailed listings • User can pan, scroll and zoom maps • 30 % of customers with capable phones use the service daily  500 000 requests per day • average response time 200 ms

17. diAX (CHE) • mRegio: variety of LBS • Partnership with Mobile News Channel • local news, weather forecasts, traffic info and events • Can also be used to order taxis, reserve restaurant seats or to order theatre tickets

18. Trafficmaster (GBR) • Live traffic information • Data gathered with sensors and transmitters • Follows actual vehicles from sensor to sensor to calculate journey times • Focus in providing cell-specific traffic info

19. It’s Alive! (SWE) • Botfighters: locasion based virtual paintball • players operate robots, which fight each other • robots designed and personalized by players on website  downloaded to mobile phone • to fire player must be within range • Telia Mobile runs trials in Sweden • Partnerships with Ericsson, CellPoint, SignalSoft

20. GeePS (USA) • Platform GeePS.Store based on AI-engine • matches profiles to advertisements according to preferences, location and inventory status • Does not support location technologies • Retailers send personalised real-time messages • Messages delivered on a pull/opt-in basis

21. Whereonearth.com (GBR) • Provides location technology infrastructure • Licensed to Yahoo!, Lastminute.com, VirginNet and Shell • GeoZip: geocodes international addresses • GeoLocata: allows proximity searches of content and services • GeoData: ”intelligent map of the world”

22. Cambridge Positioning System (GBR) • Cursor: E-OTD location system • Ericsson intends to integrate with MPS-G4.0 • Coverge: applications for personal safety, vehicle roadside assistance, field-force mgmt, information services • Nortel Networks and CPS plan to develop OTDOA for 3G-networks

23. Airflash (USA) • Applications: business directories, local event guides, film and attraction listings, travel updates • SmatZone: platform for core location algorithms to search POIs • Infrastructure services to operators and portals

24. Citykey (SWE) • Platform for software-based electronic guide-book for Palm, Windows CE and WAP • In UK, 25 000 hits per day one month after launched • Main revenue source advertising (premium placement) and a share of transaction revenues

25. SnapTrack (USA) • Subsidiary of Qualcomm • Focus on integrating GPS and two-way wireless technologies (patent for A-GPS) • Agreements with Denso, Intel, Microsoft, Motorola, NEC, NTT DoCoMo, TI • Commercially adopted by NTT DoCoMo • cellular phone linked to PDA (Naviewn by Denso) • June 2000 international trials

26. CT Motion (ISR) • Turnkey solutions for locasion based mobile internet services • Cellebrity: service platform to host and manage LBS • interfaces to cellular infrastructure and content • Developed a positioning technology based on enhanced Cell ID using SIM toolkit • Testing of LB yellow pages and advertising

27. Allen Technologies (USA) • Geometrix: network-based location technology • TDOA and AOA employed • meets FCC E-911 requirements • by November 2000, chosen by two US operators

28. TruePosition (USA) • Provides wireless location products and services to operators • TruePosition Wireless Location System • wireless location platform to measure location • location transfer point to manage location records • location control point for direct end-user support • TDOA and AOA employed