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Digital out-of-home should be Integrated into your 2019

Nowadays people are spending more time away from home and so outdoor advertising has the potential to reach active consumers. Adinn is one of the best outdoor advertising services in chennai which helps for creative and expressive advertisements which tends to gain more attention among consumers. For more details, visit https://adinnoutdoors.com/

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Digital out-of-home should be Integrated into your 2019

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  1. Digital out-of-home should be Integrated into your 2019

  2. Introduction • Digital outdoor advertising has increased 35 percent since 2010, and is projected to overtake traditional outdoor ad spending by 2020. • Perhaps even more surprising is that outdoor advertising was the only traditional media category to show growth last year, hitting an estimated $33.5 billion.

  3. Offline Reach • While multi-channel campaigns that utilize new mediums and creative formats are now the norm, marketers are starting to face a conundrum with utilizing the sheer number of screens at a person’s disposal. This is where OOH has an edge. • Whether you’re trapped between fellow commuters on the 405 or walking through Times Square, it’s hard to miss these impactful, creative displays. This simple fact shouldn’t be overlooked. • And with DOOH, the possibilities for targeted engagement are even greater.

  4. Location Leverage • One of the most significant developments in DOOH advertising is the ability to leverage geo-location data for attribution, targeting and measurement. • Mobile location data delivers consumer insights used to update digital billboard creative in real time, based on where people come from or where they’re headed. • Additionally, contextual billboards can be tailored to time of day, local weather and even traffic conditions. • This approach enables DOOH to be included in cross-channel strategies. A potential customer exposed to a DOOH ad can be retargeted on their mobile device with a follow-up ad or call-to-action.

  5. Measurement possibilities • Most marketers understand that OOH works, but measuring its effectiveness has historically been a challenge. • Until recently, buyers manually converted OOH inventory metrics to more standardized impressions, a time-consuming process that was often inaccurate. • Measurement is one of the main advances digital brought to the OOH advertising medium, and with location and time data, advertisers now have the ability to track consumer movement in the real world, such as in-store foot traffic. • Since in-store visitation is a critical KPI for most retailers, DOOH can have a clear impact if integrated strategically into a marketing plan. • The next step is to combine transactional data sets at the household level with location data – this will enable marketers to understand not only what households are exposed to what ads, but whether ad exposure leads to sales.

  6. Conclusion • DOOH statics that utilize not just digital billboards on roads, but lobbies and elevators, transit stations and in-store shelf space will transform how brands connect with consumers through the Best Outdoor Advertising Services in Chennai.

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