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Hazelnut Presentation Janu ary 2013 Presented by Ufuk Özongun Olam International Limited

Hazelnut Presentation Janu ary 2013 Presented by Ufuk Özongun Olam International Limited. World hazelnut farming areas. Hazelnut farming areas /ha by countries. World h azelnut supply in shell 2000–2012 . World hazelnut kernel consumption 2000-2012. Global supply.

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Hazelnut Presentation Janu ary 2013 Presented by Ufuk Özongun Olam International Limited

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  1. Hazelnut PresentationJanuary 2013Presented by Ufuk ÖzongunOlam International Limited

  2. World hazelnutfarmingareas

  3. Hazelnutfarmingareas/ha bycountries

  4. World hazelnutsupply in shell 2000–2012

  5. World hazelnutkernelconsumption 2000-2012

  6. Global supply • Turkeyremainsthemajorsource of hazelnuts • Improvementon theproductionside • Stablequantities in ItalyandSpain, USA • Weatherandseasonaldifferencesaffectthecrop • EmergingcountrieslikeGeorgia,AzarbaijanandChile • New acreagesinsouthernhemispherecountries • 2 crops in oneyear

  7. Hazelnutgrowingareas at Turkey Western Black Sea Eastern Black Sea New Developing Region Traditional producing Region Samsun 14.3% Duzce 15.1% Ordu 18.4% Trabzon 7.9% Sakarya 16.8% Giresun 15.3%

  8. Hazelnutfarmingareas/Ha Turkey 2000-2012

  9. Turkishhazelnutcrop2000-2012 mt

  10. TurkishHazelnutIndustry • Traditionalsystemgovernmentalintervention FKB/TMOreplacedwith a newsystemfreetradewithout FKB/TMO • Mechanisationproblems. • Small farms (350.000) increasingfarmingcosts • Lowaverageharvestperproducer (68% below 2Mt) • Increasinghazelnutdemand,volatilecropsandpricelevel • EU countriesremainsthe main destination. • Confectionaryusage is high -morethan 80% • Factories in Turkeyproduceusingthelatesttechnologyandwith a highlevel of foodsafety • EmergingexportmarketslikeChina,Russia,MiddleEast and South America.

  11. Global Supply 2012

  12. Turkishhazelnutkernelprice FOB USD / KG

  13. Prices of TurkishHazelnutkernels 1950 to 2012 US$ per 100 kg CPT EU

  14. Oregon/USA Chile • Expectedcrop is 36-38.000 stons • Blanknutsduringharvest • Verygoodquality, nomouldanddecay • Mostproductsaresoldorcommited • Expectlittlecarryoverend of season • Hazelnutfarmingstartedwithlead of Ferrero • Reached 13.000 ha, expected 25.000 ha in 2019/20 • Suitablelandformechanisation • Lowfarmingcost

  15. Georgia Azarbaijan • Around 20.000 ha and 35.000 mtcrop • Bigproduct size, but lowyield 38-40% • Lowlaborcosts, unefficienttechnologies • Exportskernelstoneighbouringcountriesand in shelltoFar East • 25.000 ha areaand 40.000 mtcrop • Averageyield 35-38% • Lowmechanisation o farmingside • Factoriesforcrackingandselecting • ExportsmainlytoRussiaand EU

  16. Market trends • Development of new products with hazelnutkernels as an ingredient • European Market is stagnant, but still on high level • Hard Discountretailchainsareexpanding • Demandincreasingacrossallmarkets • East European Marketsincreasingduetogrowthin theconfectionaryindustry • in the American Market through imports of branded products • New markets in Asiaand Far East

  17. LookingintotheFuture • Cropslikelyto be stable , unlikelytoincrease in Turkey, Italy, Spainand Oregon but growing in Georgia, AzarbaijanandChile • SustainibilityandTracebilitylikelyto be buzzwords in thecomingfuture • Increasing ‘Farm tothefork’ focus • Increasingpricelevels • Majorbuyer’sdevelopingfarmingprojects • Global player’sentrancetothehazelnut market • Promotionactivities

  18. THANK YOU

  19. Questions?

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