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Social Influence Revision

Social Influence Revision. Majority Influence/Conformity. A form of social influence When people adopt beliefs of the majority group More likely to influence public behaviour than private opinion See ASCH APFCC (also Zimbardo ). Explanations of Conformity.

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Social Influence Revision

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  1. Social Influence Revision

  2. Majority Influence/Conformity • A form of social influence • When people adopt beliefs of the majority group • More likely to influence public behaviour than private opinion • See ASCH APFCC (also Zimbardo)

  3. Explanations of Conformity • Normative – changes public but not private • Informational – changes public and private • Compliance – changes behaviour but not your mind • Identification – Change behaviour to fit in with the group. • Internalisation – Change your mind and your behaviour

  4. Factors that influence conformity • Culture • Individualist vs. collectivist • Historical • ‘Child of its time’

  5. Minority Influence • Majority shifts to the view of the minority • Usually involves shift in private opinion and public behaviour • See Moscovici APFCC

  6. Explanations of Minority Influence • Commitment • Relevance • Strength • Status and Knowledge • Time

  7. Majority Compliance Takes place immediately High need for approval Minority Conversion Takes place over time Low need for approval Differences

  8. Obedience • Behaving as instructed to do. • Agentic state (situational factor) – people not blame, merely following orders of authority figure • Authoritarian Personality (psychological process) – rigid beliefs, intolerance of ambiguity, hostile to other groups. • See Milgram APFCC and methodological criticisms

  9. Situational Factors Location Orders by telephone Disobedient role model Psychological Processes Voice feedback Proximity Touch proximity Resisting Obedience with Milgram

  10. Experimental validity Does it measure what it set out to measure? Does it generalise to real life? Does it generalise to other populations? Ecological Validity Does it generalise to other settings? Validity

  11. Issues Lack of consent Deception Harm to participants Confidentiality Leaving experiments Dealing with issues Right to withdraw Informed consent Protection Debrief Confidentiality Ethics and Dealing with Ethics

  12. Do the ends justify the means? • Consider Asch, Zimbardo, Moscovici & Milgram • Costs vs. benefits • Positive and negative evaluation.

  13. Time for you to do something! • Use your workbook, mini-guide and revision pack to review this topic. • Write short-answer questions and get a friend to assess them. • Mind-map long-answer questions • Multi-choice testing cards • Ask me for any help.

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