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Life’s e X changes

Life’s e X changes. Nadim Sadek Inspired by George Homans ’ Theory of Social Exchange. V > (C x W) ⇒ X. V > (C x W) ⇒ X. If the Value I get out of something…. Moderated by my view of how the World should work. Implies…. I’ll have a positive eXchange.

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Life’s e X changes

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  1. Life’s eXchanges • NadimSadek • Inspired by George Homans’ Theory of Social Exchange

  2. V > (C x W) ⇒X

  3. V > (C xW) ⇒ X If the Value I get out of something… Moderated by my view of how the World should work Implies… I’ll have a positive eXchange Is greater than… The Cost of my investment in it

  4. Equally, if the Value I get out of something is less than its cost, it’s a poor eXchange and I probably won’t enter into it… V < (C x W) ⇒X

  5. So, what are these eXchanges? …they range from the trivialto the profound

  6. Everything is an eXchange

  7. Quid Pro Quo leads us to evaluate what we give (Costs)and what we take (Value) all the time

  8. So, how do we make sense of Values and Costs?

  9. We need a more forensic system… …to help us

  10. We evaluate eXchange with… our Hearts Seduction and our Minds Persuasion

  11. Seduction causes Want Societal decent, fair and just? Personal appeal to me emotionally? Social have social approval?

  12. Persuasion gives Permission Functional has a benefit to me/us? Situational easy for me to engage with them?

  13. So how come not everything is logical? We build our own idiosyncratic World view… • Experience • Expectations • Values • Personality • Social norms

  14. Some eXchanges are simple, others complex!

  15. Some eXchanges are simple, others complex!

  16. Some eXchanges are simple, others complex!

  17. Some eXchanges are simple, others complex!

  18. Tax dodgetips the balance Lots to love ... But poor Corporate behaviour hurts ... ⇒negative eXchange And a 7% sales boost for Costa Coffee

  19. Guilt-free fast fashion I’m getting what I want, with almost incredible ease ... And my moral discomfort is allayed by clear policies ⇒positive eXchange 20% sales increase post Bangladesh

  20. Improve my pulling power? Selling young men the dream of effortless appeal to women! Will it work? Do we believe it? For an edge in the mating game, it’s worth a shot! ⇒ positive eXchange Number 1 male deodorant brand in 120 countries

  21. When we decideit’s not worth it Any channel, any device, anytime – cool! So we suffer mediocre customer service ... Unless they put prices up! ⇒ negative eXchange 80% of people believe their fees are too high

  22. Football’s most Successful Manager Strong leadership made Manchester United the most successful & globally famous club Despite lack of personal likability and questionable influence over referees DD ⇒ positive eXchange Resulting in world’s fastest selling non fiction book

  23. Fails to deliver on promises The high expectations we thought we had… vs. the reality… Not the inspirational leader and visionary people elected? ⇒ negative eXchange Lowest approval ratings since 2009

  24. Talentless painter uses extreme world view as political philosophy Appeared to offer the middle-class an alternative to the political establishment A paranoid obsessive who nevertheless presented a utopian vision to a disaffected electorate DD ⇒ positive eXchange (at his ‘election’) Resulting in the world’s greatest tragedy

  25. eXchange wisely!

  26. NadimSadek– Partner & CEO

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