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A Passage to Hollywood

A Passage to Hollywood. Aki Naito Patrick Olds Kristin Partee Michael Stevenhagen. “Bollywood”. It is the informal term popularly used for the Mumbai-based Hindi language film industry in India People refer to “Bollywood” as the low-budget cousin of Hollywood

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A Passage to Hollywood

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  1. A Passage to Hollywood Aki Naito Patrick Olds Kristin Partee Michael Stevenhagen

  2. “Bollywood” • It is the informal term popularly used for the Mumbai-based Hindi language film industry in India • People refer to “Bollywood” as the low-budget cousin of Hollywood • Many “Bollywood” movies include sequences of song and dance

  3. History of “Bollywood” • Indian cinema has flourished since the 1930s. Indian filmmakers produced movies ranging from Indian mythology to romantic musicals • Violent gangster movies and action films became popular in the 1960s and the 1970s • Recently, the Indian film industry has leaned towards creating small independent films that feature unknown actors.

  4. Coming to America • Within the past few years, movies from “Bollywood” have made an impact in America. • A recent example is the critically acclaimed movie, Slumdog Millionaire. • http://www.youtube.com/watch?v=AIzbwV7on6Q

  5. Crossover Films: Past • “Saawariya” (2007) • The first Bollywood movie released by a Hollywood studio • “Slumdog Millionaire” (2008) • Shot in the slums of Mumbai • 10 Academy Award nominations • Chandni Chowk to China • First Hindi film of Warner Bros. Picture

  6. Crossover Films: Upcoming • “Hisss” (Fall of 2009) • A horror film based on the ancient myth of a snake goddess • Produced by India’s Split Image Pictures studio • Directed by American director, Jennifer Lynch • Features American actor, Jeff Doucette and Bollywood actors, Mallika Sherawat and Irrfan Khan

  7. Three most sought-after actors • Shahrukh Khan • AbhishekBachchan • Son of Bollywood legend AmitabhBachchan • Aamir Khan • AishwaryaRai-Bachchan • Married to AbhishekBachchan • Akshay Kumar • Starring in “ChandniChowk to China” Stars of Indian Film

  8. Bollywood Hollywood • $20 million for major films • 1,200 movies released in 2007 • $100 million for major films • 600 movies released in 2007 Why Bollywood?

  9. Growing Indian Film Industry • Growing at a rate of 15% annually • Projected to grow from $1.9 billion in 2007 to $4 billion in 2012 • Back in the US, attendance at movies fell 5% in 2008 and sales fell to $9.6 billion

  10. Obstacles of Expanding Relationship • Many films from “Bollywood” end up becoming a flop in America • American films only account for about 5% of the movies watched in India • There is a language barrier, with Americans speaking English and Indians speaking Hindi • Different cinematic techniques are used in each country

  11. Steps to a successful relationship • For Indian movies, such as Hisss, to be released in America, it is imperative that an American distributor picks it up • Patience is needed to deal with the language barrier • American and Indian film-makers must be willing to compromise to create a film that both Americans and Indians will enjoy

  12. Future of “Bollywood” films • Sony is involved in six films set to be released in India in 2009. • Disney is currently developing four films to be released in India. • Warner Brothers is set to release four movies in India in 2009. • Indian company Reliance recently purchased 240 movie screens in America.

  13. Future, Continued… • The Independent Film Channel plans to start showing Hindi films regularly this spring • Saavn, a NY based company, is focused on bringing Indian movies to America • One of Saavn’s employees said, “"This is the year. There's a lot of talent integration East and West."

  14. Questions?

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