Suburban Lifestyles

1. Suburban Lifestyles Section 15.2 Photo of a typical 1950-ish suburban house

2. How and why did housing patterns change during the 1950s? • 20% of population moved • Many to the West • 85% of new homes constructed in suburbia • Population Change 1950-60: • In suburbs= +50% • In Cities= +10% • Why? • Escape crime, congestion, pollution • Promise of fresh air, trees • More open, country-feeling • Prejudice against minorities (white flight) • Automobile/highways allowed for easy travel • Affordable (GI Bill)

3. Describe Levittown: 1950-ish photo of Levittown, Pa. Notice what the houses look like: little ………

4. Describe Levittown: • Returning GI s & families created huge demand for housing • A ‘planned’ community • First Levittown (outskirts of NYC on Long Island) • Streets curved at same angle • Trees planted every 28 ft. • Included parks, playgrounds, etc. • Cost kept down to <$8 thousand • What was the target group of customers? • Created one home every 15 minutes • A mixture of city & country life • Community & open space • To White Americans it was a symbol of the American Dream (Remember the Depression-era billboard?)

5. Photo of black people standing in a line for food relief, in front of a billboard showing a middle class white family on an excursion in their car

6. Aerial photo of one of the Levittowns

7. Why is Levittown a symbol of the American Dream and of the racism of the 1950s? Photo shows a sign: “Colored waiting room”: Levittown was Jim Crow North • Levittown had a population of 65 thousand • Not one was a minority • Minorities were excluded from middle-class neighborhoods by builders and realtors • Violent reaction to first black family in Levittown indicative of northern whites opposition to Jim Crow but also to living with African-Americans

8. Housing Case Study FHA Asked to Curb Negro Housing Ban, New York Times, March 12, 1949 The Federal Housing Administration was asked yesterday to forbid exclusion of Negroes from any housing insured by that agency. Specific target of a delegation that called at the FHA offices was William J. Levitt, whose organization has built thousands of small homes for veterans on Long Island… …Mr. Mayweathers said that although he is a veteran, he has been excluded, as a Negro, from a group of perspective purchasers of homes Mr. Levitt’s organization is building under FHA commitments.

9. Mr. Mayweather said he had applied for one of 350 houses, the first of 4,000 to be built in Roslyn, Long Island. To do this he had stood in line outside the model home there from 7 A.M. Saturday until 7:30 o’clock the following morning. On Sunday morning, he said, Mr. Levitt told him that a Negro could not buy one of the houses. This statement was confirmed by John S. Fells, a real estate broker of Great Neck. Housing Bias Ended, New York Times, May 29, 1949 Levittown -- The clause in the lease of the houses built by William Levitt, Nassau County mass-production builder, barring Negroes from the use of the premises, has been deleted, Commissioner Franklin D. Richards of the Federal Housing Administration has informed the Committee to End Discrimination in Levittown.

10. Suburbia Colorized photo shows suburban people crowding around a demo model of the “New Chevrolet”

11. What were some other criticisms of ‘planned’ communities? • “Cookie-cutter” houses • All the same, conformity • “Little Boxes” by Malvina Renolds • Lack of privacy, individuality Another photo of one of the Levittowns

12. What were some other effects of the ‘planned’ community? • New sense of community • “Welcome Wagon” • Gave newcomers gifts, information • Religious revival • Church attendance increased • Ben Hur, Ten Commandments • Under God added to pledge, • In God we trust added to currency • Billy Graham and Fulton Sheen • Baby boom Above: cartoon about hospitality; below, one dime

13. Baby Boom Chart shows peak in births, 1957, and trough in 1975

14. Capture from start of clip on suburban childhood

15. Top to bottom: baby boom stamp, Mickey Mouse Club, Davy Crockett haircut What was the Baby Boom and how did it impact the US? • Drastic increase in population • + 30 million during 50s • Bigger homes, schools, colleges • Child-centered society • More school activities • Girl Scouts, Little Leagues • Musical instrument sales rose from $86 to 149 million (1950-60) • TV • Lone Ranger, Superman, Mouseketeers • Fads • Dr. Spock & Jonas Salk

16. Photo of Dr. Benjamin Spock and a random baby

17. Baby Boom Years Capture from a clip on the baby boom years

18. Describe the role of women in the 1950s and how it was challenged: Photo of suburban family at the kitchen table for hamburger dinner

19. Describe the role of women in the 1950s and how it was challenged: • Encouraged to be stay-at-home mothers • Taught (in HS) that men are not interested in educated women • TV shows • Leave it to Beaver • Father Knows Best • Betty Friedan • The Feminine Mystique • Asked Is this all? • “problem with no name” • Backlash Above: The Cleavers; below left, capture from movie version of FKB; below right, Betty Friedan

20. Women’s Place Capture from clip on “The Woman’s Place”