200 likes | 337 Views
GSM 1 GSM Workshops 1 PMS 1 IBS GSM Analysis Business Frameworks Business Economics Business Policy . GSM 2 GSM Workshops 2 PMS 2 GSM Process Managerial Processes Strategic Management Practising Strategic Thinking . Components of GSM. GSM Conceptual Roadmap. Clash of
E N D
GSM 1 GSM Workshops 1 PMS 1 IBS GSM Analysis Business Frameworks Business Economics Business Policy GSM 2 GSM Workshops 2 PMS 2 GSM Process Managerial Processes Strategic Management Practising Strategic Thinking Components of GSM
GSM Conceptual Roadmap Clash of Ideas Integration models Integration principle Two halves of the learning loop Embodiment in GSM Paradigm shift PMS 1 IBS 1 BF BE BP Thinking concepts Language 5P’s Rationalistic de Geus Organisational Learning Business Plan Processual WOB/WOM Argyris Strategic conversation Integration PMS 2 MP SM PST Evolutionary Kolb
The Concept of Strategymakes use of 5 broad categories of information • Structure • Culture • Environment • Resources and capabilities (relative to the competition) • Strategic focus J. Bower
What is strategy ? Strategy is associated with - being skillful in 2 thinking worlds: • “World of Business” - WOB • Think on behalf of the organisation • “We” v. Other organisations • Skillful interaction to improve position • How can we improve the situation ? • “World of Management - WOM • Making it happen (organisation is a whole system of people) • No longer “ABC Co”, but: • 100’s of individuals with different motivation, now need to influence behaviour
The MOC school of thought WOM Internal Bottom-up strategy Organisational dialogue Motivational Aim = Goal achievement Process The Strategy school of thought WOB External Top-down strategy Rational reasoning Cognitive Aim = Gain high ground Context/analysis Two perspectives, two worldviews
Fast structures Learns Absorbs shocks Discontinuous Innovation/revolution Proposes Gets all the attention Slow structures Remembers Integrates shocks Continuous Constraints/constancy Disposes Has all the power Learning and Continuity
Purpose of strategy:Achieving convergence Understanding the Business Environment (Scenarios) Understanding the Organisation (Business Idea) Is this the right company for these future environments ? Multiple plausible futures System of distinctive competencies If not: Address competencies If so: Address business choices
The Principle of “Making Money”Rent model of the organisation Total system optimisation Buyer’s value system The offering Seller’s Distinctive Competencies Value
Reconceptualising Business Boundaries From: Company System Inputs Products To: Company Competencies + Customer Value System Inputs Customer Value
Economics: scarcity and added value • LIMITED RESOURCES • UNBOUNDED WANTS • LIMITED RESOURCES + UNBOUNDED WANTS => SCARCITY • SCARCITY => CHOICE => OPPORTUNITY COST • APPLICATIONS: • Individual choice: paid employment vs leisure vs education • National economy: health vs education vs defence vs ....... • Use of managerial time: specialise or do everything? • Introduction of new models by a car manufacturer • IT IS ALL ABOUT TRADE-OFFS R1
The concept of value Criterion of business success: added value (AV) AV = value of outputs less value of inputs AV = VQ - VI R1
What is value ? • Suppliers: seek to sell a good when the price exceeds the costs of its inputs. • Consumers: seek to purchase when their subjective valuation of it exceeds its asking price. • A transaction will take place when both parties benefit from it. • Note two sources of value here: • to consumers (consumers' surplus) • to producers (producers surplus = rent = economic profit = firms' added value) R1
More on added value Added value appropriated by the firm (economic profit) = Value appropriated by the firm as sales revenue (R) less costs of inputs employed (C) C = cost of materials and semi-manufactured inputs + cost of labour + capital costs R1
Alternative measures of “profit” • net output = revenue - materials costs • operating profit = net output - wages and salaries • added value = operating profit - capital costs • AV is a complete measure of economic profit as it subtracts all input costs (VI) from revenue (VQ). • BEWARE: A potential source of error - confusion of the terms added value and value added R1
Specialisation and value OTHER BENEFITS OF SPECIALISATION • Learning effects • Scale effects. IMPLICATIONS FOR BUSINESS • FOCUS • CORE ACTIVITIES • STICK TO THE KNITTING • OUTSOURCING SO WHY DO WE HAVE? • DIVERSIFICATION R1