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Net Advertising

Net Advertising. This is the latest media which has been invented in the fag end of the last century.

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Net Advertising

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  1. Net Advertising

  2. This is the latest media which has been invented in the fag end of the last century Although Marketers are raving about it there are a lot of questions which are still to be answered. It is in the process of evolution and advertisers are still groping in the dark to find the right solutions for themselves.

  3. A brief History • 50’s TV was introduced • 60’s Mainframe computers came in • 70’s The electronic chip was invented • 80’s the first PC came in • 90’s the internet was evolved • 00’s E – Com., Internet transactions

  4. NASSCOM Statistics

  5. Growth of the Internet million

  6. Internet Access: capital cities lead the way • While the capital cities account for 77 % of Internet connections, the other cities and towns have approximately 23 % connections. • Of the 77%, 55 % are in the top metros.

  7. Growth of Internet(Projections) million

  8. Global Projections • Year 2000 Offline advtg 237 billion USD Internet advtg 10 billion USD • Year 2004( projections) Offline advtg 244 billion USD Internet advtg 61 billion USD

  9. Age group of Indians accessing Internet as on 30th June 2000

  10. % of Males and Females accessing internet in India

  11. Frequency of Internet use

  12. Surfing rates

  13. From where Internet accessed

  14. Advertising on the net

  15. A NASSCOM survey determined that the real growth of the Internet in India would take place through the cable TV than PCs India has 43 million C & S connections but only 5.1 million PCs

  16. Profile of the Indian Internet user

  17. Perhaps the biggest bottleneck for Internet growth today is that enough investment has not been channelised towards e - security India invests 0.8 % of Web expenditure towards e – security whereas the international average is 5.4%

  18. “If you want to master the future, you have to invent it.”- Peter Drucker

  19. Building Internet brands Vs Building Brands using the Internet

  20. The Interactive Marketer’s Dream Delivering the right offer to the rightperson at the right time on the rightdevice.

  21. It is about C2B More promotions Non – internet companies would catch up Internet companies will acquire big offline companies Advertising would get more scientific The internet will be everywhere What will be not bought online? Device convergence is a bad bet More products and services will be for free 9 predictions

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