1 / 10

produqti momsaxureba da brendingi

produqti momsaxureba da brendingi. ZiriTadi sakiTxebi. produqtis cneba Pproduqti da momsaxureba Psamomxarebelo da sawarmoo produqti samomxarebeloproduqti : yoveldRiuri moxmarebis, ZiriTadi momxmareblis, gansakuTrebuli moxmarebis, pasiuri moTxovnis produqtebi.

ownah
Download Presentation

produqti momsaxureba da brendingi

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. produqti momsaxureba da brendingi

  2. ZiriTadi sakiTxebi • produqtis cneba • Pproduqti da momsaxureba • Psamomxarebelo da sawarmoo produqti • samomxarebeloproduqti: yoveldRiuri moxmarebis, ZiriTadi momxmareblis, gansakuTrebuli moxmarebis, pasiuri moTxovnis produqtebi. • sawarmoo daniSnulebis produqtebi

  3. ra aris produqti • marketinguli SemoTavazebis mTavari elementi • marketinguli kompleqsis dagegmva • rac SeiZleba bazrs miewodos SesaZenad, momxareblis survilis an saWiroebis dasakamyofileblad

  4. produqtis done • ZiriTadi sargebeli- Cven vyidiT imeds guCis sunamo • sargeblidan realur produqtze gadadian /produqti, dizaini, xarisxis done, brendis, SefuTva • gazviadebuli produqti damatebiTi sargebeli • sargebelTa komleqti, romelic maT moTxovnilebebs akmayofilebebs

  5. produqtis klasifikacia • samomxmareblo produqtebi, yoveldRiuri moxmarebis produqti yovelgvari Zalisxmevis gareSe yidulobs • ZiriTadi moxmarebis produqti arCevs xarisxisa, fasis, stilis da sxva niSan Tvisebebis mixedviT • gansakuTrebuli produqti , romelsac unikaluri maxasiaTebeli aqvs an brendi aqvs • pasiuri produqti samomxareblo produqti, rome;lis Sesaxeb momxarebelbm araferi ician

  6. produqtis klasifikacia • sawarmoo daniSnulebis produqti sam ZiriTad jgufs: masalebi da nawilebi, ZiriTadi saSualebebi , maragebsa da momsaxurebebs /aq brendi nakleb mniSvnelovania • ZiriTadi saSualebebi-Senobebi, mowyobilebebi didi kompitiurelei sistemebi warmpebis provcesisi xelSemwyobi daqtorebi • biznes produqtebi momarageba da da momsaxureba • sawarmos sferos xelsayrel produqtebis erToblioba

  7. organizaciebi, adamianebi , adgilebi, ideebi • organizaciis marketingi –qmnian produqts, romelic kompanias sWirdeba bazarze gasatanad • adamianis marketingi • adgilis markertingi • socialuri marketingi

  8. socialuri marketingi • socialuri marketingi –komerciuli instrumentebis gamoyenebiT axali socialuri produqti • Socialuri marketingi moicvs marketinguli kompleqsis yvela elements

  9. Pproduqtis maxasiaTeblebi • Pproduqtis xarisxi • Pproduqtis stili da dizaini • Bbrendingi • SefuTva • etiketi • Pproduqtis mxardamWeri momsaxureba

  10. Mmomsaxurebis marketingi ZiriTadi maxasiaTeblebi • momsaxurebis aramaterialuroba • Mmomsaxurebis ganuyofeloba • Mmomsaxurebis heteregenuloba /cvalebadoba/ • malfuWebadoba

More Related