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Demand and Supply WEBQUEST

Demand and Supply WEBQUEST. The market for the iPad. Group 4. Project A. When did the first iPad originated?. The iPad originated on the 3rd of April 2010. How is the price of the iPad determined?. Moreover,.

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Demand and Supply WEBQUEST

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  1. Demand and Supply WEBQUEST The market for the iPad Group 4

  2. Project A

  3. When did the first iPad originated? The iPad originated on the 3rd of April 2010.

  4. How is the price of the iPad determined?

  5. Moreover, • we have to account for the amount of money used in the production of the iPad. The casing the internal processors etc.

  6. What are some of the related/associated products of the iPad? Apple Non-Apple How are these products related to the iPad?

  7. related/associated products iPad Cases

  8. related/associated products iPad Docks

  9. related/associated products • iPad Camera Connection Kit

  10. related/associated products iPad keyboard

  11. How are these products related to the iPad? • Convenience; • - aesthetic appellation; • all to ensure our iPad experience is not shortchanged for the price we are paying; • The demand of all these products is a derived demand in part from the demand for iPad.

  12. Samsung Galaxy Tab • Kindle

  13. How are these products related to the iPad? Such goods will decrease the demand for iPad as they are substitute goods.

  14. Project B: Question: Discuss how recent developments would affect your marketing and pricing decisions for the iPad. Focus on two factor from the consumer’s point of view and two from the producer’s point of view.

  15. Project B: Recent developments • Introduction of iPad substitutes • Many countries recovering from recession • Short supply of iPad touch-screens • Expansion of iPad market into China

  16. To the consumers...

  17. Introduction of substitutes • Substitutes likely to cause a fall in demand for iPad. • When there is a rise in substitutes, such as Android tablets, the quantity demanded for iPad will decrease. Price Price P1 D1 P2 D2 Quantity Quantity Android (substitiute) iPad

  18. Hence, price of iPad should decrease to ensure price is comparable to substitutes. More advertisements should be used to promote iPad.

  19. Rising income levels • Countries like Singapore have experienced economic growth higher income levels • Makes iPad more affordable due to higher income • Producers should lower prices to attract even more as a lower price complements the rise in income of consumers

  20. To the producers...

  21. Decrease in touch screen supply • iPad’stouch screen has been in short supply • Price of touch screen has risen • Production cost of iPad increases • Hence iPad cost must be increased so as to maximise profits

  22. Expansion of Market into China • Apple’s iPad got approval to be sold in China in August last year • Market expansion hence increase in supply of iPad • Apple should increase its prices so as to maximize its profits due to an increase in size of the consumer market

  23. Producers are should raise their prices for the iPad so as reach a better market equilibrium price. This is seen from the short supply of the 9.7 LED touch screens of the iPad, The price of touch screens , which will lead to unit cost of production of the iPad. Hence in order to increase profits, producers would raise the price of the iPad.

  24. With thanks to, http://news.cnet.com/8301-31021_3-10450333-260.html http://www.bloomberg.com/news/2011-01-31/android-tablets-gain-on-ipad-in-fourth-quarter-researcher-says.html http://www.bloomberg.com/news/2010-11-18/rim-s-rival-to-ipad-wins-fans-as-corporate-customers-seek-secure-tablets.html http://news.bbc.co.uk/2/hi/8603599.stm http://www.macworld.com/article/153145/2010/08/ipad_china.html http://www.bbc.co.uk/newsbeat/11863568 http://news.bbc.co.uk/2/hi/8590300.stm http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2010/08/kindle_or_ipad_-_which_will_ch.html http://en.huanqiu.com/business/industries/2011-01/618170.html http://www.theipadguide.com/content/ipad-production-problems-samsung-joins-lg/7174625

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