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Land Surveyors and Marketing

UCLS Convention 2013. Land Surveyors and Marketing. Presented By: Aaron R. Smith, PLS 7901 Principal Land Surveyor, Adobe Associates, Inc. asmith@adobeinc.com. UCLS Convention 2013. Think outside the box. How will you Market your company to the Public?. UCLS Convention 2013.

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Land Surveyors and Marketing

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  1. UCLS Convention 2013 Land Surveyors and Marketing Presented By: Aaron R. Smith, PLS 7901 Principal Land Surveyor, Adobe Associates, Inc. asmith@adobeinc.com

  2. UCLS Convention 2013 Think outside the box

  3. How will you Market your company to the Public? UCLS Convention 2013 • Public Works Projects • Boundary Surveyor • Developer and Entitlement • Appealing to Lawyers • A Realtor’s Best Friend • An Architects Best Friend • All Of The Above!!

  4. “value for customers, clients, partners and society at large” UCLS Convention 2013 What does that mean to you??

  5. You must create Value for someone!! UCLS Convention 2013

  6. Generate a list of things that are valuable to your client… UCLS Convention 2013

  7. 4 Elements to an Exchange… UCLS Convention 2013 • 2 or more Principals must be a party to the transaction • The exchange should provide a benefit to both Principals • Both Principals must be able to deliver on their agreement • To build trust between Principals, they must meet Expectations…?

  8. UCLS Convention 2013 • Is Price really the primary driver with your service? • Do you know what your primary drivers are? • Have you ever asked you Clients?

  9. Feedback is a great source of information for your Company… And it’s Free! UCLS Convention 2013 • But it’s not always easy to swallow • Do you do Client Surveys/Interviews? • Not survey monkeys (my opinion, but they can be effective)

  10. First Point of Contact is HUGE UCLS Convention 2013 • Field Crew on a jobsite • Receptionist on a cold call • Driving down the road with logos • Buying groceries with your company name on the clothing

  11. Set up a Marketing team in your office UCLS Convention 2013 • Include a person from each department to discus the company • Empower the staff to get feedback and share feedback about your company • Encourage them to bring ALL ideas to the table and let the group decide

  12. S.W.O.T. (Strength’s, Weaknesses Opportunities, and Threats) UCLS Convention 2013 • Turn a weakness into a strength • Turn a threat into an opportunity

  13. ALTA’s- Record of Survey- Board Opinions- Regulations… Etc. UCLS Convention 2013 • How do YOU use these as a STRENGTH within your company? • Are there other ways in Utah to leverage your service? • Don’t Cheapen Your Service, good client will pay for good service?

  14. Put the right people in the right place UCLS Convention 2013 • Just because you’re an owner, doesn’t mean you should be responsible to everything • Empower the staff to help make your business successful • And Vice Versa… Help your company be successful

  15. Mission Statement UCLS Convention 2013 Adobe Associates, Incorporated is an enduring organization of skilled and experienced people. We deliver professional Civil Engineering and Land Surveying services you can count on.

  16. You Can Count On! UCLS Convention 2013 This is in front of our staff everyday as a reminder of what we require from everyone.

  17. Final Thoughts: UCLS Convention 2013 • Think outside the box • Deliver a service that has value • Clients will pay for a perceived value • Don’t be afraid to look at yourself once in a while • Find out what your primary drivers are • Empower your staff to help build your company and generate revenue

  18. “Clients cannot judge the technical qualifications of surveyors; if they were that competent, they would do the job themselves. Judgment of capabilities is usually based on other items such as personal appearance, mannerisms, the ability to discuss everyday events and the command of words”. -Brown 2nd Editions, Boundary Control and Legal Principals, preface

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