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X-Out Prostate Cancer. Alessandro Galeone - 201005437 Mitchell Wilson - 200902913 Edward Rogan - 200903640 Matt Schlotzhauer - 201004678. Agenda. Business Plan Operations & Results Analysis Recommendations. Business Plan: The Idea. The “official” wristband of “Movember”
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X-Out Prostate Cancer Alessandro Galeone - 201005437Mitchell Wilson - 200902913 Edward Rogan - 200903640 Matt Schlotzhauer - 201004678
Agenda • Business Plan • Operations & Results • Analysis • Recommendations
Business Plan: The Idea • The “official” wristband of “Movember” • Added value from glow in the dark design • A way for everyone to participate
Business Plan:Company Goals • Raise money & awareness for prostate cancer research • Applying & improving entrepreneurial skills • Community/Campus involvement • Profit
Business Plan: Expectations • Strengths • Personal networks (peers) • Charity involvement • “Movember” themed events • Weaknesses • Price • “Cash on hand” • Result Drivers • $5.00 per bracelet • $2.00 donation • 53 sales to break even with donation is minimum goal starting up
Business Plan: Strategy • Marketing • Social Media (Facebook) • Campus events • Personal networking • Sales • Personal sales (friends & family) • Online sales • Events
Operations • Matt, Edward, & Mitch: Sales, marketing, operations management, etc… • Alessandro: Financials, etc… • Sales began November 2nd • Early “Movember” events at Inn/Pub • Facebook group • Personal sales to roommates, friends, and family
Results: Ratios & Stats • Return on Investment (ROI): -10/124 = - 0.0807 • Total Profit (Loss) No Salvage = ($ 10.00) • Total Forecasted Profit No Salvage = $ 8.24 • Salvage Value = $ 0.50/unit = $80.00 • Total Profit with Salvage Value = $ 70.00
Analysis • Rate of Success • Most Successful Endeavors • Key Goals & Results • Personal Selling & Facebook • Best Company Aspects
Recommendations:Success or Failure Why did we succeed or fail? • Did not achieve break-even sales yet (target) • Lack of strong sates strategy (advertising/promotion) • Time & money constraints • Donation transparency • Price
Recommendations: Alternate Strategies • What would we do differently? How so? • Stronger initial sales strategy • Prior strategic partnerships • Create an advertising campaign (student union site?) • Time management (1 month constraint)
Recommendations: Sustainability • A strength of our product and a reason for which our team can still be successful is the sustainability of our venture. • Low depreciation Can be sold next year • Liquidation/Salvage Can be old to another Value venture group or new venture capitalist for next year