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Chapter 6

Chapter 6. Completing Business Messages. Learning Objectives. Revising and evaluating messages Improving readability of messages Improving clarity and conciseness Understanding effective design Proofreading business messages Distributing your messages.

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Chapter 6

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  1. Chapter 6 Completing Business Messages Chapter 6 -

  2. Learning Objectives • Revising and evaluating messages • Improving readability of messages • Improving clarity and conciseness • Understanding effective design • Proofreading business messages • Distributing your messages Chapter 6 -

  3. Revising Your Message: Evaluating the First Draft Chapter 6 -

  4. The Revision Process • Content • Organization • Proper Tone Chapter 6 -

  5. Evaluate, Edit, and Revise the Work of Others • Writer’s Success • Writer’s Intent Chapter 6 -

  6. Summary of Discussion Chapter 6 -

  7. Revising to Improve Readability Chapter 6 -

  8. Sentence Length • Up to 15 Words • 15 – 25 Words • Over 25 Words Chapter 6 -

  9. Paragraph Length • Appearance • Readability • Emphasis Chapter 6 -

  10. Lists and Bullets Idea Sequence Main Points Visual Impact Skimming Complex Topics Readers Chapter 6 -

  11. Headings and Subheadings Descriptive Informative Organization Attention Connection Chapter 6 -

  12. Summary of Discussion Chapter 6 -

  13. Editing for Clarity and Conciseness Chapter 6 -

  14. Editing for Clarity • Long Sentences • Hedging Sentences • Faulty Parallelism • Dangling Modifiers Chapter 6 -

  15. Editing for Clarity • Noun Sequences • Camouflaged Verbs • Sentence Structure • Awkward References Chapter 6 -

  16. Edit for Conciseness Long Words or Phrases Unneeded Words and Phrases Redundant Combinations “It is/There are” Starters Chapter 6 -

  17. Revise with Technology Software Features Software Tools Spell Checker Grammar Checker Thesaurus Style Checker Chapter 6 -

  18. Summary of Discussion Chapter 6 -

  19. Producing Your Message Chapter 6 -

  20. Design for Readability • Consistency • Balance • Restraint • Detail Chapter 6 -

  21. Document Design • White Space • Margins • Justification • Typefaces • Type Styles Chapter 6 -

  22. Multimedia Documents • Convey Information • Engage Audiences • Express Emotions • Allow Personalization Chapter 6 -

  23. Multimedia Design Required Skills Content Multimedia Tools Message Structure Time and Cost Compatibility Chapter 6 -

  24. Production Technology • Templates, themes, and style sheets • Page setup features • Column and paragraph formatting • Numbered and bulleted lists • Information in tables • Pictures, textboxes, and objects Chapter 6 -

  25. Letterhead Stationery XXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXX xxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxx xxxxxxxxx: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxx, xxxxxxxxxxxxxx xxxxxxxxx xxxxxxxxx Date Inside Address Salutation The Message Complimentary Close Signature Block Formatting Business Letters Chapter 6 -

  26. XXXXXXXXXXXXXXX XX: xxxxxxxxxxxxxxxx XXXX: xxxxxxxxxx XXXX: xxxxxxxxxx XXXXXXX: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Memo Title Headings The Message Formatting Memos Chapter 6 -

  27. Summary of Discussion Chapter 6 -

  28. Proofreading Your Message Chapter 6 -

  29. Careful Proofreading • Multiple Passes • Perceptual Tricks • High-Priority Items • Sufficient Distance Chapter 6 -

  30. Careful Proofreading • Vigilance • Concentration • Paper Documents • Sufficient Time Chapter 6 -

  31. Summary of Discussion Chapter 6 -

  32. Distributing Your Message Chapter 6 -

  33. Distributing Messages • Cost Concerns • Convenience • Time Issues • Security/Privacy Chapter 6 -

  34. Summary of Discussion Chapter 6 -

  35. Chapter 6 Completing Business Messages Chapter 6 -

  36. Chapter 6 -

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