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INTEGRATION WITH OFFLINE PROMOTIONS (FOR BRANDSROCK ONLY!!!)

MOBILE AND MOBILE ADVERTISING’S GROWING POPULARITY MEANS IT WILL BE INTEGRAL TO MARKETING COMMUNICATIONS. RICH MEDIA ADVERTISING & SMS SHORT CODE BASED CAMPAIGNS WILL BE USED TO INCREASE REACH AND ENGAGEMENT WITH MOBILE TARGET AUDIENCES. INTEGRATION WITH OFFLINE PROMOTIONS

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INTEGRATION WITH OFFLINE PROMOTIONS (FOR BRANDSROCK ONLY!!!)

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  1. MOBILE AND MOBILE ADVERTISING’S GROWING POPULARITY MEANS IT WILL BE INTEGRAL TO MARKETING COMMUNICATIONS. • RICH MEDIA ADVERTISING & SMS SHORT CODE BASED CAMPAIGNS WILL BE USED TO INCREASE REACH AND ENGAGEMENT WITH MOBILE TARGET AUDIENCES.

  2. INTEGRATION WITH OFFLINE PROMOTIONS (FOR BRANDSROCK ONLY!!!)

  3. Launch Party Concept For The: • How do get Nigeria’s hottest people and the country’s Coolest beer in together for one night? • [By making Nigeria’s first ICE-BAR to host an exclusive launch event] • Invited are: • Media • Influencers & Ambassadors • Celebrities, Pop Culture and Sports Stars • Competition Prize Winners • Industry Stakeholders • Seeding of the website will take place through all available digital channels, brand ambassadors, blogs, ticket give-aways, launch competitions as well as mobile, display and PPC marketing.

  4. Chill Areas At Events • Exclusive ‘ Cool’ Chill Areas for Harp Chill Zone Members at Events, Sports Matches and Music Festivals • Features: • Shaded Areas • Exclusive ‘Cool’ Bar • Couches • Misters • VIP Member Access • Harp Specials • Charging Stations

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