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MOBILE AND MOBILE ADVERTISING’S GROWING POPULARITY MEANS IT WILL BE INTEGRAL TO MARKETING COMMUNICATIONS. RICH MEDIA ADVERTISING & SMS SHORT CODE BASED CAMPAIGNS WILL BE USED TO INCREASE REACH AND ENGAGEMENT WITH MOBILE TARGET AUDIENCES. INTEGRATION WITH OFFLINE PROMOTIONS
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MOBILE AND MOBILE ADVERTISING’S GROWING POPULARITY MEANS IT WILL BE INTEGRAL TO MARKETING COMMUNICATIONS. • RICH MEDIA ADVERTISING & SMS SHORT CODE BASED CAMPAIGNS WILL BE USED TO INCREASE REACH AND ENGAGEMENT WITH MOBILE TARGET AUDIENCES.
INTEGRATION WITH OFFLINE PROMOTIONS (FOR BRANDSROCK ONLY!!!)
Launch Party Concept For The: • How do get Nigeria’s hottest people and the country’s Coolest beer in together for one night? • [By making Nigeria’s first ICE-BAR to host an exclusive launch event] • Invited are: • Media • Influencers & Ambassadors • Celebrities, Pop Culture and Sports Stars • Competition Prize Winners • Industry Stakeholders • Seeding of the website will take place through all available digital channels, brand ambassadors, blogs, ticket give-aways, launch competitions as well as mobile, display and PPC marketing.
Chill Areas At Events • Exclusive ‘ Cool’ Chill Areas for Harp Chill Zone Members at Events, Sports Matches and Music Festivals • Features: • Shaded Areas • Exclusive ‘Cool’ Bar • Couches • Misters • VIP Member Access • Harp Specials • Charging Stations