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Twitting Tweetness

Brookelynn—Catherine—Alisha--Jewel. Twitting Tweetness. What is “Twitter?”. “Microblogging” within 140 characters “Tweet” your short messages that can be transformed onto a timeline.

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Twitting Tweetness

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  1. Brookelynn—Catherine—Alisha--Jewel Twitting Tweetness

  2. What is “Twitter?” • “Microblogging” within 140 characters • “Tweet” your short messages that can be transformed onto a timeline. • Anyone who is interested can follow you (branding yourself), or you can follow anyone who doesn’t have their tweets protected. • Ex) Celebrities, News Sources, Friends

  3. History • Created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass • Odeo/“twttr” • In 2010, 50 million tweets per day – a year later, 150 million tweets per day. • #22 to #3

  4. Statistics (via statisticsbrain.com) • Total number of active registered Twitter users • 554,750,000 • Number of new Twitter users signing up everyday • 135,000 • Number of unique Twitter site visitors every month • 190 million • Average number of tweets per day • 58 million • Number of Twitter search engine queries every day • 2.1 billion • Percent of Twitter users who use their phone to tweet • 43 %

  5. How to tweet.... • Tweeting links using “t.co” • To embed a Tweet on your website or blog: (via twitter) • Click Embed this Tweet, located at the bottom of any Tweet permalink page. • Select HTML, Shortcode, or Link from the pop-up dialog box. • Copy and paste the code provided in the dialog box into your blog or website.

  6. “Golden Ratio” Interface • HOME has Two Columns • -Left Column (3 blocks) 1.First block- YOU! (name, face, personal tweet total, # of people following you, # who you follow) 2. Second block- Twitter’s suggestions of who to follow 3. Third block- “Trends,” or suggested topics Twitter determines through an algorithm based on your location and who you follow • -Second Column- Tweets of who you follow

  7. Interface Continued • CONNECT: • -Interactions- displays people who message you as well as when people begin following you • -Mentions- displays only people who message you

  8. Discover • -Tweets- lists Tweets tailored to your interests • -Activity- lists who is following/favoriting whom • -Who To Follow- List of who you might enjoy following determined by another Twitter algorithm • -Find Friends- Twitter mines your e-mail accounts to connect you with even more friends • -Popular Accounts- List of people to follow divided into popular categories (Music, Funny, etc.)

  9. Me • -Tweets- your own tweets • -Following- List of bios and pics of who you follow • -Followers- List of bios and pics of who follows you • -Favorites- Your favorite tweets

  10. Profile Tips • Write a key-word rich, creative, and error-free bio • ManageFlitter for the savvy Tweeter • WeFollow is a free Twitter Directory

  11. ####HASHTAGS#### Became popular in Iranian election protests -Form of metadata tag that groups topics together by inserting the # sign anywhere in a post #likethis -Best Practices -#Short -#Relevant -#Audience-related -#CamelCase Formatting

  12. BEST PRACTICES -Retweet with caution. It will end up on your Timeline. -Make sure you are following who you message (DM), or they will not be able to reply. -Include multimedia links -Tweet about a variety of topics

  13. Best Practices for Twitter • Introduce yourself • Choose your friends carefully, don’t be thirsty • DM sparingly • Don’t be a narcissist • Interact- Respond, share thanks for @mentions • Give credit for RT • DO NOT MAKE BEEF

  14. How to get more followers: • Tweet often • Participate in trending topics • Use Hashtags • Follow People back (#teamfollowback) • Take advantage of the Retweet button

  15. How to add a follow button to your website... • 1. Log in to your Twitter Account • 2. Go to https://twitter.com/about/resources/button • 3. Customize the follow button to your liking with the available options • 4. Copy and paste the code into the HTML of your website wherever you want the button to appear.

  16. “Follow Friday?” • How can you take advantage of it? • Follow Friday is where people will shout out their followers and tag #FF or #followfriday. This occurs every Friday, and was VERY popular when twitter first began. • It gives users a chance to see new faces on their timeline. It also gives users a chance to gain followers and build new relationships with people they may not have been following before.

  17. Twitter Trends • What everyone is talking about (#wcw #tbt #ff) • Tweeting during television shows/programs • Major announcements (businesses, celebrities, invitations) • Promotions for Parties or events • Daily Horoscopes • Trending topics after major events

  18. Recommended Media Experts • @mashable • @briansteller • @journalistslike • @ajc • @wsbtv • @fox5Atlanta • @11alivenews • @AP

  19. Advantages of Breaking News on Twitter: • Event Parrot was launched by Twitter Oct. 2013 • The twitter account DMs breaking news to followers • Utilize Twitter Search & Lists • Direct Sources • Timeliness • Ease of sharing • Topsy allows you to search two years back • Updates in order • Builds credibility

  20. How to get your brand out on Twitter: • Be credible and reliable • Make tweets that people will want to share • Follow people with similar interests and pay attention to their wants/needs • Make your twitter handle relevant • Utilize twitter bio, background and header • Use search tool • Post current information • Join the conversation • Show your personal voice/personality on twitter

  21. “4-1-1 Rule” • 4 -new content • 1 -retweet • 1 -self-serving tweet

  22. The Advantages • Breaking News • Getting feedback • Quick communication • Networking

  23. The Disadvantages • Driving traffic • Long messages • Personal connections

  24. Job Search on Twitter -Use your bio as an elevator pitch -Your avatar should be a headshot -Share valuable content -Follow media experts -Follow company accounts -Network

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