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Business Plan Option B

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Business Plan Option B

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    1. Business Plan Option B Walk a Safe Journey, Take the Walker

    2. Population The age pyramid in chart 1 shows the ageing of the resident population over the past two decades. The proportion of children below 15 years declined from 28 % in 1980 to 21 % in 2003. the proportion of elderly residents aged 65 years and over also increased from 4.9 % to 7.7 %. The age pyramid in chart 1 shows the ageing of the resident population over the past two decades. The proportion of children below 15 years declined from 28 % in 1980 to 21 % in 2003. the proportion of elderly residents aged 65 years and over also increased from 4.9 % to 7.7 %.

    3. Our Population Trend Bee hive demographic graph Bulge lies mainly age 30 to 60. Falling fertility rate Rising population of the elderly

    4. Target Market By the year 2020, the size of the old population is expected to double then that of 1999 This represents an average annual growth of 3.6 per cent over the period 1999 to 2020. They are going to constitute a bigger proportion of the resident population– 0.8 per cent in 2020 as compared with 0.5 per cent in 1999. [This represents an average annual growth of 3.6 per cent over the period 1999 to 2020. They are going to constitute a bigger proportion of the resident population– 0.8 per cent in 2020 as compared with 0.5 per cent in 1999. [

    5. Forecasted Market share Expected a higher demand for elderly aids in near future after observing the statistics. Do note we are not assuming that all elderly are in need of aid (there are healthy elderly for eg. MM Lee) However elderly are more vulnerable

    6. Current market share More seniors to live on their own or with only minimal assistance Increase in wealth (CPF) Large and growing number, seniors provide a potent market segment who demand housing and services to meet their needs Technological and medical advances enable more seniors to live on their own or with only minimal assistance. Their increase in wealth, both individually and through social security (cpf central provisional fund) at the age of 55. and medisave , provides the means for seniors to purchase specialized goods and services to help compensate for their limitations and frailties. With their large and growing number, seniors provide a potent market segment who demand housing and services to meet their needs.Technological and medical advances enable more seniors to live on their own or with only minimal assistance. Their increase in wealth, both individually and through social security (cpf central provisional fund) at the age of 55. and medisave , provides the means for seniors to purchase specialized goods and services to help compensate for their limitations and frailties. With their large and growing number, seniors provide a potent market segment who demand housing and services to meet their needs.

    7. Design Problem Limited walking aids in Singapore Best support – Walking frame Fatigue, especially on upper body Demo on How to use a walking frame

    8. Using the Walking Frame

    9. Design Brief Improvise on the existing walking frame Pushing instead of lifting Safety concerns

    10. Our Designed Product

    11. Technology Used A – Spring Lever B – Brake System C – Adjustable Knob

    12. Spring Mechanism Spring resisting compression

    13. Brake mechanism Caliper and dual pivot brake

    14. Linkage Mechanism Bell Crank Linkage

    15. How Walker works

    16. Live Demonstration

    17. Cost Price : approximately $62 Selling price : $ 99.90 Returns :61% Initial capital investment : $17,000 + 47X X = (17,000 + 47X) / X Breakeven :300 Walkers Financials

    18. Q & A

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