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eSME Case 1: Mediamaisteri Group Case 2: ICM Finland

eSME Case 1: Mediamaisteri Group Case 2: ICM Finland. eSME -introducing the small e to business- Mikko Lahtinen (Teppo Sulonen, Liina Penttilä). More business for SMEs using e-business techniques and tools based on the real needs of the enterprise More business for local service providers

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eSME Case 1: Mediamaisteri Group Case 2: ICM Finland

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  1. eSME Case 1: Mediamaisteri Group Case 2: ICM Finland

  2. eSME -introducing the small e to business- Mikko Lahtinen (Teppo Sulonen, Liina Penttilä)

  3. More business for SMEs using e-business techniques and tools based on the real needs of the enterprise • More business for local service providers • Finds and speaks the fluent and common language between business and technique. Human touch by experience • Funded by public bodies, e.g. City of Tampere • Open and free for all the SMEs in the Pirkanmaa region

  4. eSME service “machine” eSME Consultants (12) Assessment of needs => Recommendation for the activities and for the co-operation partners in ebusiness One day, no charge Reporting, feedback SME´s (411) Service providers (185) Invitations of tenders and tenders => Project implementation Buying ebusiness solutions and services

  5. Basic needs of an SME (Work list for the consultant 1/2) • What means the “small e”, vocabulary, training needs • Infrastructure, equipment and telecom • Establishing e-mail culture • Web pages, content management • Intranet, extranet • Data security • Mobile use and services

  6. Needs of an SME (Work list for the consultant 2/2) • Customer management, sales and marketing, CRM • Project management, workflow • Operative applications • Enterprise Resource Management ERP, Supply Chain Management SCM, Product Data Management PDM, Knowledge Management KM, eLearning • Financial management, invoicing, human resources management • Networking between companies, B2B • Electronic marketplaces • Outsourcing, ASP

  7. More customers and increased turnover for service providers • software vendor • consultant • content producer • media house • trainer • service operator • equipment vendor • accounting firm • provider of other e-services eSME aims to increase the use of experts by introducing the small e to SMEs. In this way, eSME increases the overall demand for services and products and brings more customers and increases turnover for service providers. A service provider can be

  8. Facts until 29.3.2005 • Service providers in database: 185 • SME’s in the service: 411 • Customer inquiries: phone calls to SMEs: 188 • Our goal is 400 new SMEs during year 2005 • Phone calls to selected companies in March: 20 interviewed companies had invested 655 500 € after the visit of the consultant • Consultants’ own assessment from all of the SMEs involved: investments 1 600 000 €.

  9. Distribution on business sectors n = 326 • Industry 65 (20 %) • metal industry 32 • Telecommunications, ICT 49 • Consultation services for enterprises 39 • advertising, engineering, legal offices • Retail and wholesale 37 • Building 25 • Events producers, theaters, concerts, .. 23 • Financial services 21 • Other services for enterprises 18 • Other services for consumers 16 • Medical services 16 • Accomodation, hotels, restaurants, ... 11 • Transport, shipping 5 • Others 2

  10. Number of employees • 1 employee 51 • 2-5 employees 107 • 6-10 67 • 11-20 39 • 21-30 27 • 31-100 19 • 101-200 8 • over 200 8 • 1-10 employees 69 % N=326

  11. The most common needs of the SMEs • ”IT-caretaker activities” • - infrastructure, installations, upgradings, troubleshooting, data security • new EU-funded project for this started in March 2005. Five IT-caretaker companies were selected in the Pirkanmaa region. • Improving customer relationship management • making the sales and marketing process more effective • Improving internal communication • intranet, eWork, project management • Exchange of information between companies • electronic invoices, communication between applications • Education, eLearning • - ebusiness in general, technology, process

  12. Other facts • Network of regions in Finland with ebusiness projects for SMEs. The network has six regions from Finland and it is expanding. Also St. Petersburg is involved. www.eliiketoiminta.com • Consultants have long experience and good knowledge of business processes • The service had a good timing

  13. Introducing the small e to the business of SMEs. Using small but sufficient steps.

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