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TRENDS IN THE MEDIA SECTOR – CHALLENGES FOR RESEARCH

TRENDS IN THE MEDIA SECTOR – CHALLENGES FOR RESEARCH. Ulf Lindqvist. Service. Networks. "New Media". Broadcasting. Software. Publishers. Printers. Electronics. Hardware. Content. Service. Networks Vodaphone Deutsche Telecom France Telecom. "New Media". Broadcasting companies

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TRENDS IN THE MEDIA SECTOR – CHALLENGES FOR RESEARCH

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  1. TRENDS IN THE MEDIA SECTOR –CHALLENGES FOR RESEARCH Ulf Lindqvist

  2. .

  3. Service Networks "New Media" Broadcasting Software Publishers Printers Electronics Hardware Content

  4. Service Networks Vodaphone Deutsche Telecom France Telecom "New Media" Broadcasting companies BBC, RAI, CANAL+ Software MICROSOFT LINUX GOOGLE Publishers MURDOCH BERTELSMANN HACHETTE Printers QUEBECOR DONNELLEY RINGIER Electronics NOKIA SONY-ERICSSON SAMSUNG Hardware Content

  5. Service Networks Vodaphone Deutsche Telecom France Telecom "New Media" Broadcasting companies BBC, RAI, CANAL+ Software MICROSOFT LINUX GOOGLE Publishers MURDOCH BERTELSMANN HACHETTE Printers QUEBECOR DONNELLEY RINGIER Electronics NOKIA SONY-ERICSSON SAMSUNG Hardware Content

  6. THE STORY OF DANISH FREE PAPERS

  7. Traditional media production Decentralised media production Content providers Content produc- tion Production City- desk Publishers Market- ing Ser- vice pro- vi- ders Core Administra- tion Printing plant Dis- tribu- tion Marketing Distribution Media agencies Advertisers Readers Advertisers Readers

  8. MEDIA

  9. THE RELATIVE SHARES OF THE MARKETING CHANNELS Total Volume 2,5 B € of whichMedia ads 44 % of which Printed73 %

  10. CHANGING ADVERTISEMENT BUSINESS • The media spectrum is growing wider and target groups split up • The consumer’s freedom of choice of media and time of ”reading” • e-Business increases 20 per cent yearly • Ads on the net become more important, e.g. search engines • On-line ads enable targeting on consumers in decision making • Price per volume  CPC, CPA, CPR • Engagement in ADs • Technology development: Social Media, Printed Functionality • New marketing networks  Less valuable AD space cost effective • Networks sell floatind AD spaces • Media sellers are still in the pole position • Interesting service and experience always needed

  11. NORDIC INVENTORY STUDY ON e-BUSINESS 2005 POLITICAL ISSUES • Nordic strategy for promotion of e-Business • e-Business responds to the future challenges of the companies: increased speed, customization, user friendliness, interactivity, ubiquitous computing and mobility MEDIA INDUSTRY • Shift in paradigm: free content, other information providers, media consumption stagnated • Personalisation • New business models needed: 365-Media, Edita Sverige, Dagbladet Børsen, Net-Anttila, Veikkaus MEGATRENDS • Mobility, broadbands, e-paper, large screens, interactivity • Social media, personalisation WEAK SIGNALS • Wikipedia, barcodes, P2P IMPORTANT SERVICES FOR e-MEDIA • Tickets for cultural events • Gambling • Travelling arrangements • E-books CHANNELS • Internet, TV • Hybrid media

  12. SCOPE To identify, evaluate and develop new innovative service forms and products for e-Business suitable for Nordic service providers utilising the existing value chains and channels of the media industry, and new innovative software and hardware for these e-Business and media products. To develop new business models for the boarder area between e-Business and Media for Nordic media companies, service providers and e-Business vendors on the global market. Background: NICe 05018 ”Contact Forum between Nordic Media Industry and e-Business Operators”http://virtual.vtt.fi/inf/julkaisut/muut/2006/e-Business_research_report.pdf

  13. The e-Media Consortium RESEARCH- ORGANISATIONS UNIVERSITIES e-BUSINESS SERVICE PROVIDERS • CBS • ICEPRO • NTNU • STFI-Packforsk • VTT MEDIA COMPANIES • Edita Sverige AB • Jyllands-Posten • GAN Gruppen • => 07 Gruppen • Kesko Oyj • Veikkaus Oy VENDORS & CONSULTANTS • Adaptlogic Intressenter AB • EJS hf • IT/Media Consultant

  14. WHAT DO WE LEAVE? • A theoretical study of e-Business and Media, Innovation Methods and Business Models • 63 Innovation embryos for e-Business and Media • 28 media applications • 14 UGC applications • 4 Business ideas on net • 10 Community services • 18 technology applications • 19 general new service forms • 8 e-Media pilots

  15. INDUSTRIAL PILOTS • 2D bar codes in lottery business, Oy Veikkaus Ab – VTT (FI) • KENKÄ - Make your own shoes, Kesko Oyj – VTT (FI) • Profiling Software for Personal Ads, Adaptlogic AB – STFI-Packforsk (SE) • Coffee AdInfo Hot Spot, Edita Sverige AB – STFI-Ackforsk (SE) • New Business Models in News Media, Jyllands-Posten – CBS (DK) • FM957 eBusiness for Radio, ICEPRO (IS) • Profitable Business Model for IT and Media, EJS – IT/Media Consultant (IS) • Quattro eLearning for Publishing in Mobile and Convetional Media, 07-Gruppen – NTNU (NO)

  16. FOR FURTHER INFORMATION PLEASE CONTACT Ulf.Lindqvist@vtt.fi

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