Pall Mall Barbers

Pall Mall Barbers British Barber Shop, Since 1896 www.pallmallbarbers.com

Contents Our History… 03 A Rich Heritage 04 An inspirational tale 06 Purpose 08 COMMITMENT TO EXCELLENCE 09 Global Expansion 10 11 OUR SERVICES CONTACT US 50

Our History… The Pall Mall Barbers Story has started since 1896, Pall Mall Barbers have been at the forefront of men’s haircuts and male grooming and have set the agenda for a style-conscious gentleman for over 122 years in London. To this day, we are driven by our dedication to giving the highest quality experience for our clientele, for each of the over 70,000 men's haircuts we delivered last year. Our relentless dedication to deepening our knowledge of techniques and traditions across the globe has given birth to a world-class suite of products and services that combine cutting edge London barber styling with the very best global male grooming techniques. Pall Mall Barbers London can be found in some of the most iconic locations in London, and across the pond in New York. men's styling

A Rich Heritage A long-established history of providing men's hairdressing and grooming to gentlemen, our story dates back to London in the 1600s, when the Pall Mall was transformed from an area for a croquet-like game played by royalty and nobility into the shopping and hairdressing destination for well-to-do gentlemen from across the capital and world. With such proximity to royal households, many of these businesses are long-standing Royal Warrant holders as suppliers to the royal family.

As a destination, Pall Mall and St James’ have long held a reputation as the home of the best men’s outfitters, barbers, perfumers, and gentlemen’s clubs – frequented by distinguished dandies, politicians, and the upper classes. Pall Mall Barbers was originally founded in 1896 as the Pall Mall Toilet Saloon at No. 27 Whitcomb Street, just off London’s iconic Trafalgar Square. Since then, we’ve served countless gentlemen in our 122 years, helping them look their best and make their first impression count.

An inspirational tale Our owner, Richard Marshall, started working in barbering at the age of 12, sweeping floors and making tea in a barbershop in his hometown. He dropped out of formal education at 15, unable to read or write at the time, and his father encouraged him to find a trade – so he took up barbering as a full-time job. Richard took a qualification in barbering, winning his college competition two years running, as a student of the year and winning South of England Championships consecutively – heading to the national finals. This award-winning mentality has driven Richard for his whole career. By the age of 21, Richard had moved to London and started barbering in Mayfair, just off Savile Row, building a loyal clientele and following. At 28, in 2005, he bought the original Pall Mall Barbers store from the previous family owners – growing the business to 6 central London stores and the beginnings of our international expansion.

Barbers History A serendipitous discovery of an old business card for the Pall Mall Toilet Saloon, whilst renovating the original Pall Mall Barbers store, sent Richard on a quest to discover the history behind his new business. London’s barber shops have some of the most iconic shop fronts in the world. A serendipitous discovery of an old business card for the Pall Mall Toilet Saloon, whilst renovating the original Pall Mall Barbers store, sent Richard on a quest to discover the history behind his new business. The red and white striped poles you’ll find outside all our shops date back to the 1500s. Today we continue to focus on giving you the sharpest haircut possible. We offer the highest level of service with modern styles and a blend of modern and traditional techniques to deliver a unique, unparalleled experience.

Purpose We exist to empower gentleman to look and feel fantastic in order to take on the challenge of life and achieve their aspirations. Our dedicated team of male grooming professionals has a combined experience of over 450 and we are passionate about developing partnerships with our clientele through a deep understanding of what they are aiming to achieve. Every one of our clients receives a grooming experience that is bespoke to their individual needs.

COMMITMENT TO EXCELLENCE Pall Mall Barbers operates to exacting standards and has a robust and comprehensive approach to delivering services and developing products and staff to ensure that every grooming experience and product that we develop is of the highest quality.

Global Expansion This focused approach has led to us becoming the most awarded independent and the best barbershops in Europe with 23 award- winning products and over 10 industry awards across our services and products. As the most highly reviewed barbers in Europe, we’ve set our sights on taking the traditional gentleman’s London barbering experience worldwide and what better place to start than in the Big Apple? New York has long been a part of Richard’s dreams of success – since watching Trading Places in his youth, he’s wanted to have his own barbershop in New York City. We know that the gentlemen of New York will benefit from the attention to detail and expert knowledge and skill that our barbers bring to their work. Every visit to Pall Mall Barbers is a more than just a haircut, it’s a lifestyle choice.

OUR SERVICES The team at Pall Mall Barbers has over 350 years’ combined knowledge of the trade. From our extensive experience, we have designed a service menu that ensures you receive a high-quality service from start to finish, leaving our barber chair feeling great and looking sharp. The service menu provides a full description of the services we would offer when you visit Pall Mall Barbers. Since 1896 Pall Mall Barbers, is one of the oldest and most respected barbering brands in the world. We have set the agenda for the style-conscious gentlemen and giving the perfect grooming to every gentleman that walks through our doors.

Gentleman’s Styling Services We are empowering and developing every gentleman’s distinct style of combined experience in the industry and we know exactly how to make your first impressions count. One of the first things that people notice when they meet you is your hairstyle. Make sure you leave a great first impression! With our impeccable services, we support men in their ambitions and comprehensively serving men’s lifestyle needs. Gentlemen never underestimate the importance of a haircut. Your choice of hairstyle is pivotal in the way the world perceives you.

To guarantee availability, you can make a booking online. This can be done via our Pall Mall Barbers website booking system or by using the free PMB app (available on iOS and Android). Alternatively, you can give us a call and speak to one of our friendly team members, who will be delighted to make a booking for you. Service

SHAVING BEARD STYLING The classic method to invigorate and refresh a gentleman’s hair and scalp after a haircut. Your barber will provide you a series of fragrance to select from, then close your eyes, lay back, and relax as your scalp is massaged by expert hands. Friction increases blood flow to the scalp, as well as easing stress and improving circulation. The perfect finish for any service.

Our Products We have delivered the finest men’s products in London since 1896. Now it is your chance to take the Pall Mall Barbers experience home with you and bring our superb selection of hairstyling, beard & shaving products to your bathroom. We know how important it is to keep your hair looking groomed all year round. That is why we produced a vast range of luxury men grooming products, inspired by our client’s needs and lifestyle. We stock our products in-store and online to help you keep your hair and beard looking fresh and healthy at all times, allowing you to maintain it yourself between visits to our shop.

Browse our selection of quality men’s shaving products, luxury shaving brushes, shaving creams, beard oils, and find something to suit your look or shaving style. Men's Haircare Products Styling To keep your haircut looking super groomed, try one of our styling products specifically formulated for all your hair needs, from light styling creams through to pompadour pastes for the slick 50’s look. A little goes a long way so use these products sparingly. Shampoo & Conditioner Cleansing and conditioning are the first steps to healthy hair. Pall Mall’s conditioners range from argan oil to deeply condition the scalp and hair, to tea tree oil, which cleanses and moisturizes the scalp. shampoo and

Men's Shaving Products Pall Mall Barbers would like to introduce our sandalwood & clove three-step shave series, which includes a pre-shave scrub, shaving cream, and post-shave balm all scented with the masculine and energizing scent of sandalwood & clove. Each of the products is available individually or as part of a set. to purchase Our Sandalwood & Clove Cologne complements the system and is the perfect finishing touch to your grooming routine. three-step shaving

Men's Grooming Products Pall Mall Barbers would like to introduce our beard grooming range, consisting of our Sandalwood and Clove Beard Oil, to nourish and protect the skin underneath your beard and to keep your beard soft to touch with a rich fragrance. Also introducing our Sandalwood and Clove Moustache Wax, designed to fit in the gentleman’s pocket for on-the- go moustache styling, to keep your mo looking sharp at all times.

Men's Gift Vouchers With a men’s shaving gift from Pall Mall Barbers, you will be sure to impress the man in your life. Why not treat them to a truly luxurious wet shave from our experienced barbers with a wet shave voucher. Our men’s shaving sets make the perfect gift for any man with the highest quality shaving razors and shaving brushes. For the well-groomed male who has everything, why not treat them to a manicure set for men or a men’s shaving gift from Pall Mall Barbers London.

OUR PRODUCTS Men's Haircare Products Men's Gift Vouchers Men's Grooming Products Men's Shaving Products

GALLERY

Find a Good barber – how To Communicate With Your Barber In Easy Steps Firstly, find a good barber – the best way to walk out of the barber with satisfaction. Find a barber who will treat you right! Pall Mall Barbers is one of the oldest and most respected barbering brands in the world. Since 1896 PMB has been at the forefront of the city’s male grooming scene and has set the agenda for the style-conscious gentleman for over 120 years. Timing is everything If you don’t know where to begin, just tell your barber how long it’s been since your last haircut, they will be able to work on your hair more efficiently.

A picture says what you can’t Show your barber photos of some variations of the hairstyle that you like. This will help them to suggest what can try to start with a hairstyle that will work for you by looking for pictures of people with a similar hair type to your own, e.g. don’t show a picture of curly hair if you have straight hair or vice-versa. If the hair type is much different to your own, then the cut isn’t going to look the way you picture it in your head. You could simply ask your barber what kind of haircuts suite you the most, they would be able to advise you.

Ask Your Barber What They Can Do for You Your barber has experience in cutting countless heads of hair to be able to make recommendations, so don’t be shy to ask what they think is best and trust their expertise. You may have spent hours reading through guides like ours to put together what may be your perfect haircut. Don’t be crushed if it turns out that he or she believes that what you want may not work for you. It avoids dissatisfaction with a disappointing result and a breach of trust with your barber. Barber’s Favorite Did you know we develop our styling products, with the expertise of our barbers who have a combined experience of well over 500 years between them? One of our barbers’ favorite products is Sea Salt Spray, which works well all year round for lightweight hold and styling – and benefits anyone with medium to longer length styles. Ask your barber about it next time you’re in store.

Make your first impression count with Pall Mall Barbers Offering luxury barbering services and treatments from all our classic London barbershops, Pall Mall Barbers is your answer to the question ‘are there any nearby barbers I can trust?’. Established in 1896, we’ve got the know-how, the products, and the master craftsmen standing at each chair ready to prune and pamper you to perfection. Save time looking around and book in at your local Pall Mall Barbers via our website.

What makes us the best Barbers London has ever had? Best Barbers London has? If you find yourself wondering which Central London barbershop to trust? You need to ask yourself what your criteria are. If you are ‘barbershop Luxury Barber Shop’, hoping to stumble upon an established, stylish best Barbers London – you’re in luck. searching for London experienced, We created this article to save you time, headache, and bad haircuts! There are three key things that make us the ideal place to get men’s haircuts in London. What are they? You’re about to find out. The best way to make sure your head is in good hands, is by checking the ratings and reviews online, right? Sure, we can go on and on about how great our Central London barbers are (and we will!) but it’s also a good idea to check out other people’s opinions.

Having such a fantastic history means we are constantly working to ensure that our legacy remains intact. We aren’t stopping in terms of evolving the way we operate, we will always innovate and try to find new ways to impress and add value to our customers’ in-store and after- care experience. However, there are some traditional elements that are enshrined in our story and are here to stay.

Best Barber in Central London? A trawl through London’s archives will help you discover that the Pall Mall Barbers Paddington brand can trace its heritage of hairdressing way back to 1896. We’ve been serving the city’s gentlemen with exquisite services for almost 125 years and we’re not stopping any time soon – you can expect us to treat you with the best men’s haircuts Paddington has ever seen. Since our humble beginnings, we’ve expanded city-wide, nation-wide, and worldwide. One of our best-loved locations is this one and it’s one of our favorites too – the grand architecture of the district, the esteemed gentlemen who pass through, and the relaxed lifestyle are all a perfect match for us.

One of those things can absolutely be found in our store and it is our classic wet shave. Besides the products becoming more premium and the razors being superior quality, the way in which we deliver this treatment is with tradition in mind. Everything we do at our salon must provide you, the customer, with the best experience – that’s why we take time with our services and ensure you’re enjoying it. We feel that an experience at a men’s hairdressers should be therapeutic and an escape from the often overwhelming outside world. We care a lot about mental health issues and have even been recognized by the Duke of Cambridge for our work on the matter, so it’s paramount that we treat the gentlemen who enter the best barber Best barber west London has ever had as best as we can, allowing them to relax. Why drown your sorrows and celebrate your accomplishments in a bar when you can do it in the sophisticated company of a legendary barber shop – Best Barbers London.

Hair – Pall Mall Barbers Paddington Whether you’re looking for something new or just want a better version of your ‘usual’, getting your hair cut and styled is a big deal. It’s going to have an impact on how you feel, how you’re perceived and it’s something we take seriously. Hair is our art and craft, it’s our science and business too – this means when you enter our place to experience the best men’s haircut West London has to offer, you can rest assured that you’re coming into a place where your head is in safe, experienced hands.

Beard Styling – Pall Mall Barbers Paddington Facial hair needs styling too! Getting your beard trimmed, shaped, and sharpened is a great way to add definition and character to your appearance. With steady, experienced hands and a keen eye for style, our store is staffed with experts who can design your beard like an artist creating a masterpiece. As mentioned, the classic wet shave is one of our star services because we’ve been doing it for so long and refined it to perfection.You’ll feel rejuvenated, reenergized, and ready to roll!

Pall Mall Barbers named Male Barbers of the Year London Prestige Awards Winner At the Corporate LiveWire London Prestige Awards 2019, we took home the trophy for the Male Barbers of the Year Award! Multi Award- Winning Barbers This respected award has all of the team at Pall Mall Barbers delighted – it follows from our Board of Trade Champions Award and RLI Rising Stars Award making 2019 a great year for us. You may also remember that earlier this year, we won the Corporate LiveWire Birmingham Award for Most Anticipated Opening of the Year. How did they choose the winners? Following a rigorous assessment, looking at all aspects of our business from marketing to strategy, customer experience as well as product and service offering, the judges said that they were impressed by our team’s personal nature and attentiveness, and the quality of the services provided across our London barbershops.

What are the Corporate LiveWire London Prestige Awards? We know how brilliant each and every one of our stylists is in our stores here in London as well as further afield in Birmingham and over the pond in New York, after all, our barbers are handpicked for their personality and talent! Where are Pall Mall Barbers stores? We have barbershops across London, from Paddington to King’s Cross, Westminster to Bishopsgate, and Trafalgar Square to Fitzrovia, as well as in England’s second city, Birmingham. Pall Mall Barbers have also expanded internationally to New York City, with a barbershop in Manhattan’s midtown. Our barbershops bring out the best of our classic style with their wood-paneling, traditional white tiles, and luxurious chairs. Each store has its own little twist of personality too.

England Cricket Team visit Pall Mall Barbers Birmingham Cricket stars swing by for a trim Our Birmingham barbershop recently played host to 3 England Cricket players who visited for a trim ahead of their ICC Men’s Cricket World Cup showdown with India at Edgbaston. Bowlers Jofra Archer, Liam Plunkett, and all-rounder Ben Stokes all stopped by our Birmingham branch to get them into winning shape before the must-win face-off with India.

Winning Haircuts Now, we’re not saying that the haircuts the guys had had at Pall Mall Barbers Birmingham played any influence on the game, but England DID defeat India in the match, with Stokes and Plunkett key in the 31 run victory. If that’s not a relation between feeling great and performing brilliantly, we don’t know what is! We offer a full range of barbering services at our barbershop – beard trims, luxury wet shaves, skin fades and haircuts, as well as well- being services. We give over 70,000 haircuts a year in our barbershops – so you know you are in safe hands.

Prince William Visits Pall Mall Barbers On February 14th, 2019, Pall Mall Barbers had the immense privilege of welcoming HRH Prince William, The Duke of Cambridge, to our Paddington barbershop. A Royal Visit at Pall Mall Barbers Prince William visited our Paddington barbershop thanks to our ongoing work with the Lions Barber Collective, a group of barbers who are trained through the BarberTalk program to help our clients talk about their mental health concerns and feel comfortable discussing subjects such as anxiety, depression, stress, and suicidal thoughts. HRH Prince William, The Duke of Cambridge, alongside his wife The Duchess of Cambridge and The Duke and Duchess of Sussex – of course, we know them better as Kate, Harry, and Meghan, but titles are titles – lead Heads Together, a mental health initiative for young people, veterans and homeless charities aimed at addressing the growing mental health crisis in our country. Prince William arrived at the barbershop with our Founder & CEO Richard Marshall, battling the crowds of Royal fans who had gathered outside to witness the Prince in person.

In the News He spent time speaking with our barbers, the team from Lions Barber Collective and talking about the importance of addressing mental health issues. The visit attracted global media attention with Richard Marshall being interviewed on ITV News London whilst General Davies spoke live on Sky News. The Royal household covered the visit, with tweets and Kensington Palace and the Royal Family as well as the Heads Together initiative. Manager Daniel articles from

Our Mental Health Solution Modern lives are exhausting, and full of anxiety – working in London can be particularly taxing on our mental health. Stressful jobs, long commutes, expensive rents, and the increasing phenomenon of loneliness which can be exacerbated through social media – it all builds into a perfect storm. And on top of that, men are less likely than women to visit a doctor and receive treatment for their mental health conditions. This means our work with Lions Barber Collective is vital in helping our clients recognize their symptoms and find support and treatment. To help combat stress and anxiety, we have added a 15-minute Well-being treatment to our services – it’s like a mini facial, combining skincare with a facial massage treatments and is typically combined with haircut services. and hot towel

RLI Award Winners in Hollywood! The 14th Annual RLI Awards On April 3rd, the Retail Leisure International Awards were held at Universal Studios in Hollywood at a spectacular evening – a celebration of all the innovative retail and leisure experiences and concepts from around the world. The Pall Mall Barbers team were in attendance as we were shortlisted for the RLI Rising Star 2019 Award.

A Night to Remember The evening started with a champagne reception on the red carpet, as well as a studio tour. We were treated to a three-course dinner and entertainment with a medley of Broadway musical numbers before ceremony, where we received the RLI Rising Star 2019 Award! the awards

Rewarding Excellence Presented by the Department for International Trade, the Rising Star Award recognises “the entrepreneurial achievements and long-term ambitions of up-and-coming retail businesses embarking on an international program” – and for us is an acknowledgement commitment service that we value so much here at Pall Mall Barbers. spirit, expansion to excellent our to At the beginning of the night, RLI Publisher Jayne Rafter said: “Tonight, we pay tribute to the very best of the best, the innovators and those that dare to push the boundaries; we reward those dynamic projects and concepts that excite the senses with stunning exemplary customer service, products that ‘wow’ and that aren’t afraid to take risks, refusing to settle for anything but the very best.” architecture,

Jonny Bairstow swings by for a pre Ashes haircut England Cricket Players at Pall Mall Barbers Jonny joins a number of his teammates who have visited Pall Mall Barbers in Birmingham for their pre-match trims, with Jofra Archer, Liam Plunkett, and Ben Stokes getting haircuts before the World Cup win and Jos Buttler styled by Sally more recently.

The Jonny Bairstow Haircut Master barber Ed was left to get Jonny looking the part at our Birmingham barbers ahead of the Ashes and tells us exactly what he did to help get Bairstow match ready. “Jonny has a strong wave and very thick hair! This means he needs a little help in styling and shaping his hair.” Styling Jonny’s Look “Then, to style, we used Sea Salt Spray to control the wave and help blow-dry the hair into shape. Lastly, we added some Workable Paste to hold and finish the look. We used a 1 on the beard with clean lines, using beard oil to soften the hairs and skin.” The Ashes Now that Jonny is looking match-ready, we’re looking forward to seeing his performance over the Ashes – our team will be cheering on England as they commence play at Edgbaston for the first test before it moves on to Lord’s for the second test on the 14th of August, Headingley for the third test on the 22nd, Old Trafford for the fourth on the 4th of September before the fifth test makes its way to The Oval.

The White Rhino Visits Pall Mall Barbers Paddington David Allen in the cut Last week we played host to heavyweight boxer David Allen, better known by his moniker The White Rhino, at our Paddington barbershop in west London. David was interviewed in the chair whilst Vito gave him a haircut and beard trim, to get Allen in fighting-fit shape for his upcoming face-off.

‘The Cut’ Matchroom Boxing’s YouTube series, The Cut, is a pre-match catch up with the boxers, where they visit barbers and interview them in the chair about their upcoming matches as well as future plans. What haircut did he get? Vito worked his magic on the White Rhino, who opted for a low 0.5 skin fade on the back and sides, keeping length on top with a lot of texture cut in and left really natural. As Allen also keeps a beard, he needed a shape up and trim, which was taken down to a grade 2 and shaped up with the cut- throat razor.

Fight Night The White Rhino faced off against David Price at the O2 on Saturday 20th July in front of the Sky Sports Box Office cameras. Social Competition We ran a contest on our social channels to win a pair of tickets to the boxing event – the lucky winners went along to the O2 and had a great night!

Pall Mall Barbers and the Media Our name represents quality, professionalism and expertise. Our salons reflect traditional barbershop styling – full of wood paneling, lean over sinks and retro style fittings. Pall Mall Barbers is one of the oldest and most respected barbershop businesses in Central London. With our salons staying true to the traditional barbershop heritage, Pall Mall Barbers has become established as a sought after location amongst media companies seeking an authentic backdrop for filming, photoshoots, and live interviews.

Pall Mall Barbers and the Media Over the past 10 years, we have worked with the world's most iconic brands & Media such as Google, Jack Daniels, Tiger of Sweden, T.M. Lewin, Club Wembley, and many others. We have also been featured in more than 200 different media clips for high profile companies such as GQ, the Evening Standard, BBC, Channel 4, and ITV. Thus, we are familiar with the demands of production companies, the requirements of journalists, and the pressures of live radio. Not only are our barbershops sought after, but so are the opinions of our barbers who are some of the most experienced and knowledgeable in the UK with over 300 years of the collective international experience. Their expertise is often referenced in leading national and international publications & media such as The Independent and The New York Times. They are comfortable in front of a camera, happy to be interviewed about their craft, giving advice or tips, and can demonstrate their media skills on live models. Several staff has been invited into TV studios to provide barbering services such as on Channel 4’s Sunday Brunch where the presenters had a live beard shave off. Even ITV’s Mr. Selfridge called for the professional skills of one of our barbers when a shaving scene was called for and an actor that was able to authentically shave the lead actor with an open blade.

CONTACT US Telephone Number +44 (0)207 930 7787 Postal Address 45 Fitzroy St. Bloomsbury London W1T 6EB United Kingdom

Pall Mall Barbers