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Central Goldfields Shire Council

Tourism & Visitor Information Centre. Central Goldfields Shire Council. Staff in the Tourism/V.I.C Department. Joel Chadwick – Tourism Manager – Full Time Steve Greenwood – Information Officer – Part Time Andrea Maffescioni – Information Officer – Part Time

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Central Goldfields Shire Council

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  1. Tourism & Visitor Information Centre Central Goldfields Shire Council

  2. Staff in the Tourism/V.I.C Department • Joel Chadwick – Tourism Manager – Full Time • Steve Greenwood – Information Officer – Part Time • Andrea Maffescioni – Information Officer – Part Time • Chris Orr – Information Officer – Part Time • Lindsay Hazelman – Information Officer – Casual • Volunteers: • Max Bradley • Bob Carthy • Yvonne Maclean • Shirley Moore • Fran Fenske • Anne-Marie Steven • Russell Hawthorne

  3. Central Goldfields V.I.C • Promote area • Local Events • Local Operators • Produce OVG • Maintain website • Booking Service • Sell Merchandise • Representation at; • Goldfields VIC Managers Meetings & Forum • Central Goldfields Shire Cultural, Arts, Heritage & Tourism Board • Maryborough and District Tourism Association • Northern Goldfields Tourism Association • Talbot Tourism • Goldbiz • Provide Quality & Informative information on the local products & services • Display Brochures

  4. V.I.C Offers… • A full range of souvenirs and locally made craft items all at very reasonable prices • Maryborough Postcards and Gold Nugget Pins. • Maps and brochures of Maryborough and surrounding towns. • Brochures covering all regions of Victoria and some interstate guides. • Accommodation and dining guides • Guided tours of Maryborough (on request) plus self guided tour brochures. • Books and publications on the history of Maryborough and towns within the shire • Fax and photocopying service • Clean toilets with baby changing and disabled facilities • See the life size model of The Welcome Stranger gold nugget (69kgs) and photographs of old Maryborough and our historic buildings • Local Parks & Wildlife Information & maps • Plus much more

  5. V.I.C Customers • Local Tourism Operators • Local Tourism Groups • Tourists • Day Trippers • Interstate • International • Local Community • Families • Nature Lovers • Recreational • Service Clubs e.g. Probus • Seniors • Special Interest Groups e.g. Wine Clubs • Caravan & Camping • Car Clubs • Historians • Bus Tour Companies • Residents • Potential Residents • Volunteers • Employees • Government

  6. V.I.C Statistics

  7. Key figures • 76% of visitors have their plans influenced by visiting a VIC with many indicating they would spend from a few hours more in the area to two or more days extra, do more activities than planned and spend more money than originally planned. • 90% of visitors are more likely to return to the region as a result of their visit to a VIC.

  8. My Role as Tourism Manager of the Central Goldfields Shire Council • Key Responsibilities: • Developing Tourism and Business partnerships. • Maximising the value of tourism activity with the Shire by a strategic focus on key opportunities. • Active participation in local and regional tourism associations. • Establish and cultivate cooperative marketing opportunities. • Assist in securing external funding for local initiatives. • Managing the Shire’s Visitor Information Centre’s. • Promote tourism assets. • Increase visitation, length of stay and yield. • Foster product development to meet visitor expectations.

  9. Central Goldfields Shire Tourism Vision • To Position Central Goldfields Shire as an internationally, nationally and locally renowned historic goldfields and environmental support centre celebrating and sharing its unique heritage, its pristine natural environment, built attractions, arts and culture, rural landscapes and relaxed, peaceful lifestyle. • Tourism will be developed and sustained by appropriate, balanced, innovative inclusive and well researched policies ensuring a best practice visitor experience and flow on social, economic and environmental benefits to the Central Goldfields Shire community.

  10. Central Goldfields Shire Tourism Strategy • Central Goldfields Shire Destination Strategic Tourism Plan aims to: • Provide a direction and focus for the local tourism industry • Develop sustainable tourism options. • Strengthen the basis for Local, State, and Federal Government support. • Allow for the better utilisation of the existing tourism infrastructure and develop innovative new methodologies. • Support the development and marketing of the Shire’s arts and cultural strengths and presentation, as a major component of the tourism strategy. • Encourage the creation of new tourism product. • Enhance and conserve the unique properties, places and opportunities the Shire has to offer. • Address the challenges of a dynamic, domestic and international tourism environment.

  11. Popular highlights of Maryborough & Surrounds • Maryborough Railway Station • Bristol Hill Lookout • Central Goldfields Art Gallery • Maryborough Flour Mill Gallery • Possum Gully Fine Art Gallery • The Old Aviators Flying Museum • Worsley Cottage • Cycling Tracks • McLandress Square • Paddy’s Ranges State Park and Maryborough Regional Park • Prospecting – Coiltek Gold Centre • Welcome Stranger Gold Nugget • Fishing and Water sports – Popular Reservoirs • Aboriginal Wells • Aboriginal Shelter Tree • Food and Wine Trails • Village Walks • Retail/Shopping • Maryborough Golf Club • Maryborough Highland Society

  12. New Website

  13. New Website

  14. How we keep up our productivity… • http://youtu.be/tbSpAsJSZPc

  15. THANK YOU • Joel Chadwick • Phone: 03 5461 1826 • Email: joelc@cgoldshire.vic.gov.au • Website: www.visitmaryborough.com.au

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