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Chapter Four. 电子商务专业英语. 潘 果. QQ ： 690849909 电话： 13874928266. 3.How to do monitoring Customer Visits?. 2.How to do Marketing Research?. Learning Target ：. Which Components do the Marketing Issues conclude?. The Content of Chapter Four. Lesson One Identifying Marketing Issues
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Chapter Four 电子商务专业英语 潘 果 QQ：690849909 电话：13874928266
3.How to do monitoring Customer Visits? 2.How to do Marketing Research? Learning Target： • Which Components do the Marketing Issues conclude?
The Content of Chapter Four Lesson One Identifying Marketing Issues Lesson Two Marketing Research Lesson Three Monitoring Customer Visits
Chapter Four Lesson One 潘 果
Knowledge Preparation E-marketing ROI Cookies Anner Ads Market Share Cash Flow Affiliate Programs Pop-Up windows
趣味单词记忆： Brother bother broth Ocean Coast roast boast toast
课文讲解：Lesson One Identifying Marketing Issues Key Sentences： A key component of any company’s business plan is the development of viable marketing strategies. Cookies are pieces of information genarated by a Web server and stored in the user’s computer,ready for future access.
课文讲解：Lesson One Identifying Marketing Issues Key Sentences： Generally,data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information----information that can be used to increase revenue,cuts costs,or both.
Brief summary小结： Review复习： Preparation for lessons before class预习： （Lesson TwoMarketing Research learning and speaking <1>）
Chapter Four Thank You !
Chapter Four Lesson Two 潘 果
角色扮演（英、中文对话） learning and speaking <1> Ordering Flowers
WHO are my customers? Customer WHERE are my customers? Location WHAT do my customers want? Product WHEN do my customers buy? Timing WHY do my customers buy? Motivation figure 4-1 Marking Questions
1 Branding Offline Raise real-world awareness of a Web site and its association with a desirable trait such as great prices or neat content 2 Free Sruff Offer coupons,gift certificates,prizes,and free samples 3 Free Content Provide how-to information,interesting stories,and easy-to-use help figure 4-2 E-marketing Trends
4 Viral Marketing Encourage customers to E-mail friends and associates about new products 5 Customization Create products designed to a customer’s own specifications 6 Personalization Provide each customer with an individualized shopping experience figure 4-2 E-marketing Trends
课文讲解： Lesson TwoMarketing Research Key Sentences： Companies can also advertise their online business in conventional media such as radio,television,magazines,and newspapers.
Brief summary小结： Review复习： Preparation for lessons before class预习： （learning and speaking <2>）
2011.05.26 Chapter Four Thank You !
Chapter Three Lesson Three 潘 果
角色扮演（英、中文对话） learning and speaking <2> Booking a Flight via have you been?
Words and Expressions in dialogues: Long-stem zip code in advance Make reservation pick up Play a role in make good use of
Brief summary小结： Review复习： Preparation for lessons before class预习： （1.vocabulary 2.afrer-class Exercises）
2011.05.26 Chapter Four Thank You !
Chapter Four Lesson Four 潘 果
快乐传真（英、中文单词翻译） E-marketing demographics segmentation Cookies Data Mining Fixed Costs Variable Costs ROI Market Share Maximize Profits elasticity links Banner Ads Affiliate Programs Pop-Up Windows
快乐翻译： 我来说，你来译 没有消费者你不可能从事电子商务或任何形式的商务活动。 营销调研即收集、分析客户及竞争状况数据的过程。 互联网技术提供了很多获得客户和竞争对手信息的机会。
快乐翻译： 我来说，你来译 在定价时，营销人员必须考虑公司决策和行动影响的一些因素。 当企业的目标是占领新的市场或是保持现有市场时，定价策略就很重要了。
Brief summary小结： Review复习： Preparation for lessons before class预习： （Chapter Five)
2011.05.26 Chapter Three Thank You !
