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VIDEO CASE 7 CNS BREATHE RIGHT STRIPS: GOING GLOBAL. 7- 1. VIDEO CASE 7 CNS BREATHE RIGHT STRIPS: GOING GLOBAL. 7- 2. VIDEO CASE 7 CNS. 1. What are the advantages and disadvantages for CNS taking Breathe Right strips into international markets?. 7- 3. VIDEO CASE 7 CNS.

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  1. VIDEO CASE 7 CNS BREATHE RIGHT STRIPS: GOING GLOBAL 7-1

  2. VIDEO CASE 7 CNS BREATHE RIGHT STRIPS: GOING GLOBAL 7-2

  3. VIDEO CASE 7 CNS • 1.What are the advantages and disadvantages for CNS taking Breathe Right strips into international markets? 7-3

  4. VIDEO CASE 7 CNS • 2.What are the advantages toCNS of (a) using its three-stage process to enter new global markets and (b) having specific criteria to move through the stages? 7-4

  5. VIDEO CASE 7 CNS • 3.Using the CNS criteria, with what you know, which countries should have highest priority for CNS? 7-5

  6. VIDEO CASE 7 CNS • 4.Which single segment of potential Breathe Right strip users would you target to enter new markets? 7-6

  7. VIDEO CASE 7 CNS • 5.Which marketing mix variables should CNS emphasize the most to succeed in a global arena? Why? 7-7

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