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Empowering Cancer Campaigners: Macmillan's Consultation Success

Macmillan's consultation campaigns empower campaigners to have their say on topics impacting cancer patients, influencing policies and ensuring their voices are heard. Learn about their successful campaigns.

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Empowering Cancer Campaigners: Macmillan's Consultation Success

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  1. How Macmillan foundsuccess in consultation campaignsKatie Herbert & Shamima Blake 20 June 2019 • Enabling campaigners to have their say

  2. About us • MACMILLAN NURSES CAMPAIGNERS FUNDRAISERS VOLUNTEERS • Enabling campaigners to have their say

  3. Campaigning at Macmillan Our campaigns fight to help everyone with cancer live life as fully as they can. Cancer and cancer treatment can affect all areas of someone’s life. We campaign on the following topics to ensure they’ve got one less worry: • Money and Cancer, Travel Insurance, Banking, and Universal Credit • NHS Workforce • Life after cancer treatment • End of Life care and support • Enabling campaigners to have their say

  4. Our aims of consultation campaigns • A platform to influence industry bodies and their policies • Encourage and enable people living with and affected by cancer to have their say • Increase awareness we’re here to support people responding to public consultations • Influence policy to include the opinions of those living with and affected by cancer • Today’s examples: NHS Long Term Plan, NHS workforce and Financial Duty of Care • Enabling campaigners to have their say

  5. Opportunities: NHS Long Term Plan Situation: NHS England released a public consultation so organisations and individuals could feed into the outcomes of the NHS Long Term Plan (10 years) Action:We asked our top level campaigners to have their say in the NHS Long Term Plan by responding directly to the consultation. • Enabling campaigners to have their say

  6. Impact: NHS Long Term Plan • Action sent to 1,249 top level campaigners • Open rate: 69% (typical: 30%) • Click rate: 22% (typical 4%) • Clicks: 277 • When the Long Term Plan released, all campaign calls were included - clear sign of impact had • Enabling campaigners to have their say

  7. Opportunities: NHS workforce Situation: New Secretary of State for Health and Social Care Action: Send a message to ask Matt Hancock to meet the workforce challenge in the upcoming NHS England Long Term Plan • Enabling campaigners to have their say

  8. Action sent to 1,295 top level campaigners • Open rate: 65% (typical: 30%) • Click rate: 33% (typical 4%) • Clicks: 421 • 307 people sent a message to Matt Hancock • Of this number, 162 people added personalised messages to the template email we provided Impact: NHS workforce “As a Person Affected by Cancer I am alarmed to see England falling behind in all health provisions. My life has been saved by the NHS which is now so starved of skilled staff and other resources. I hate to see it dwindling from the excellent service I have received in the past.”  “Both I and my brother-in-law suffer from cancer.  We rely on good services, especially from specialist nurses from Macmillan. Please maintain this to help us live.” • Enabling campaigners to have their say

  9. Opportunities: Financial Duty of Care • Situation: • Macmillan campaigned for a legal Duty of Care for over a year. 20,000 campaigners signed the open letter. As a result of the overall campaign, the FCA agreed to go out to public consultation. • Action: • Asked campaigners who had previously taken action to respond to public consultation • Enabling campaigners to have their say

  10. Action sent to 1,200 campaigners who had taken DoC action • Open rate: 62% (typical: 30%) • Click rate: 17% (typical 4%) • Clicks: 166 • 95 people sent response based on our template picture A • 53 people sent their own response using our guide picture B • 150 out of overall 200 responses from Macmillan campaigners Impact: Financial Duty of Care A B • Enabling campaigners to have their say

  11. Impact: Financial Duty of Care “If the FCA is unable to enforce such behaviour in firms under its current rule book and principles, the Committee would support a legal duty of care” – Treasury Select Committee • Enabling campaigners to have their say

  12. Challenges • Clunky external webpages – we don’t have any control over (example: NHS Long Term Plan & Duty of Care Consultations) • Reporting– external pages disrupt journey and we lose insight (example: NHS Long Term Plan & Duty of Care Consultations) • Timeline crowded – all of these consultations fell into a six month timeline • Enabling campaigners to have their say

  13. Solutions • Clunky external webpages – we created accessible guides that our campaigners could follow with ease • Reporting– where possible, we tracked campaigner involvement (example: we used Engaging Networks pages for the Workforce Matt Hancock action)Elsewhere, we encouraged campaigners to email us their consultation responses • Timeline crowded – we segmented as much as we could (example: Duty of Care consultation ask only went to people who have taken Duty of Care action previously) (Example of similar accordion used) • Enabling campaigners to have their say

  14. Thank You! Please get in touch with us, we’d love to hear from you. Shamima Blake and Katie HerbertFollow us @Mac_CampaignsEmail us campaigns@macmillan.org.uk • Enabling campaigners to have their say

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