1 / 35

Lessons from a Successful Wellness Launch

Discover key lessons from a successful wellness program launch in a changing industry, including the importance of meaningful initiatives, strategic allocation of resources, grassroots support, local buy-in, and flexibility in core components.

pamelab
Download Presentation

Lessons from a Successful Wellness Launch

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lessons from a Successful Wellness Launch

  2. Background An Industry in Flux 2

  3. lesson: Make It Meaningful No “Sneaker Programs” 3

  4. lesson: Reallocate When Possible Savings Sell Easier than Investments 4

  5. lesson: Drum Up Grassroots Support The Top-Down Approach Has its Limitations 5

  6. Year 1: Launch Components • Local & Firm-wide Committees • Branded Program • Comprehensive Wellness Website • Biometric Screenings • Online H.R.A. • Phone Coaching • Onsite Programs (vary by location) • Soft Incentives 6

  7. lesson: Buy-In Begins at Home Local Flavor Trumps Centralized Command 7

  8. lesson: Seed Committees Strategically Identify Key Constituencies to be Represented 8

  9. Year 1: Launch Components • Local & Firm-wide Committees • Branded Program • Comprehensive Wellness Website • Biometric Screenings • Online H.R.A. • Phone Coaching • Onsite Programs (vary by location) • Soft Incentives 9

  10. The Fox Wellness Brand 10

  11. Year 1: Launch Components • Local & Firm-wide Committees • Branded Program • Comprehensive Wellness Website • Biometric Screenings • Online H.R.A. • Phone Coaching • Onsite Programs (vary by location) • Soft Incentives 11

  12. lesson: Keep Core Components Flexible Let Cost-Benefit Analysis Lead to Fine Tuning, not the Chopping Block 12

  13. Year 1: Launch Components • Local & Firm-wide Committees • Branded Program • Comprehensive Wellness Website • Biometric Screenings • Online H.R.A. • Phone Coaching • Onsite Programs (vary by location) • Soft Incentives 13

  14. lesson: Arm Them with More Than Info Self-Defense Skills Can Cut Healthcare Costs 14

  15. lesson: Know Your Corporate Culture What Works with Yoga May Not Work with Stress Management 15

  16. Year 1: Launch Components • Local & Firm-wide Committees • Branded Program • Comprehensive Wellness Website • Biometric Screenings • Online H.R.A. • Phone Coaching • Onsite Programs (vary by location) • Soft Incentives 16

  17. lesson: Financial ROI Isn’t Everything ...at least Not in Year One 17

  18. lesson: Keep It Simple Focus Your Audience 18

  19. Year 2: Assess & Adjust • H.R.A. Time Limits • Commitment-Based Incentives • More Self-Directed Options • Office Manager Accountability 19

  20. lesson: Urgency Motivates Action Eliminate Invitations to Procrastinate 20

  21. Year 2: Assess & Adjust • H.R.A. Time Limits • Commitment-Based Incentives • More Self-Directed Options • Office Manager Accountability 21

  22. lesson: Motivate for Sustained Involvement “Pledge” to Build a Continuum 22

  23. Year 2: Assess & Adjust • H.R.A. Time Limits • Commitment-Based Incentives • More Self-Directed Options • Office Manager Accountability 23

  24. Year 3: Options Under Consideration • Full-Time Wellness Staffer • Non-Compliance Penalties • Health Fair • Vending Machine Calorie Counts • In-House Newsletter • Wellness Communications Consultant • Reprise Financial Wellness • Promote Healthy Workplace Award 24

  25. lesson: Titles Confer Power Signify that “Wellness” Matters 25

  26. Year 3: Options Under Consideration • Full-Time Wellness Staffer • Non-Compliance Penalties • Health Fair • Vending Machine Calorie Counts • In-House Newsletter • Wellness Communications Consultant • Reprise Financial Wellness • Promote Healthy Workplace Award 26

  27. Year 3: Options Under Consideration • Full-Time Wellness Staffer • Non-Compliance Penalties • Health Fair • Vending Machine Calorie Counts • In-House Newsletter • Wellness Communications Consultant • Reprise Financial Wellness • Promote Healthy Workplace Award 27

  28. lesson: Use Your Data Not All Populations Reflect National Averages 28

  29. Year 3: Options Under Consideration • Full-Time Wellness Staffer • Non-Compliance Penalties • Health Fair • Vending Machine Calorie Counts • In-House Newsletter • Wellness Communications Consultant • Reprise Financial Wellness • Promote Healthy Workplace Award 29

  30. lesson: Money Matters Personal Finances Affect Wellness 30

  31. Year 3: Options Under Consideration • Full-Time Wellness Staffer • In-House Newsletter • Wellness Communications Consultant • Non-Compliance Penalties • Health Fair • Vending Machine Calorie Counts • Reprise Financial Wellness • Promote Healthy Workplace Award 31

  32. lesson: Recognition Helps Externally Wellness Benefits Bolster Recruiting & B2B Efforts 32

  33. lesson: Recognition Helps Internally Good P.R. Gets Management Support 33

  34. Questions 34

  35. Lessons from a Successful Wellness Launch

More Related