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Module 10

Module 10. Raising Awareness and Support. Learning Outcomes. Understand why raising awareness is critical in the fight against invasive alien species (IAS) Know the key elements of awareness raising. Who is a stakeholder?.

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Module 10

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  1. Module 10 Raising Awareness and Support

  2. Learning Outcomes • Understand why raising awareness is critical in the fight against invasive alien species (IAS) • Know the key elements of awareness raising

  3. Who is a stakeholder? • A stakeholder is any person or organization who contributes to, or is affected, positively or negatively, by invasive species.

  4. Raising awareness • Awareness-raising and education are a critical component in the fight against IAS • Awareness-raising should cover issues of causes, impacts of IAS as well as solutions. • All sections of society should be included

  5. Objectives of raising awareness • Greater understanding of issues • “Ownership” of the problem, and involvement in the solutions • Greater acceptability of measures to address IAS • Increased political support / greater resources

  6. Asian ladybird beetle (Harmonia axyridis) Introduced as a biocontrol agent, but proved invasive in Belgium and North America Hedera helix, a garden escapee that is now a major invader Why raise awareness? • Human related activities are a major facilitator or pathway for alien species spread.

  7. Sudden Oak Death – symptoms Photo by Joseph O'Brien, USDA Forest Service Salvinia clogging a lake. Photo by Scott Bauer (USDA, Agricultural Research Service) Why raise awareness? • Invasive alien species have differential impacts on different groups of people.

  8. Children taking part in a weedbuster programme, New Zealand Participation in an Alligator weed awareness programme, Australia Why raise awareness? • People at all levels form part of the solution.

  9. Planning an awareness raising activity Key elements • Decide what to raise awareness about. • Define the target audience • Use appropriatecommunication

  10. Some objectives are: • Disseminate information on IAS • Increase awareness of a particular species and its impacts • Encourage stakeholders to take a specific action • To bring about a change in attitude • Build support for IAS management • Motivate people to participate in programmes and activities

  11. Define the target audience • They can be broadly classified into • general public • focused stakeholders • industry • policy makers

  12. The school at Natividad Island, Mexico adopted the black-vented shearwater and the abalone as their school mascots and constructed a new school sign. Use appropriate tools and techniques • Using the right tool or a combination of tools will result in a better outcome • Consistent messages • Use of eye catching logos • Use flagship species

  13. Educational and eyecatching Use appropriate tools and techniques • Messages that not only educate but also motivate to change actions

  14. Summary • Raising awareness and educating stakeholders is a central instrument in the fight against (IAS) • Awareness-raising efforts should be targeted at all levels of society • Humans are at the heart of the problem of IAS and, paradoxically, also at the heart of the solution

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