PD 184

1. PD 184 Drinking in Thai contemporary Context

2. What do Thais drinks? Non-Alcoholic Juice and shake: Fruit juice: coconut, Mandarin, lime etc, Dilute jasmine/ pandandus tea rosella Coffee & Tea drinking culutre. Red bull and other fortified drinks Uthai thip, Herbal drinks: lemongrass, Rain water

3. What do Thai drinks Alcoholic Drinks Yadong Local fermented drinks. Like U, kra chea, fruit wine Rice spirit Thai Rum that known as whisky Beer Spirits Cocktails & more

4. Non alcoholic drinks Rain water There is no brand name mineral water and mineral water seem to be value the same ( at least price wise)

5. Rain water The container for collecting rain water is “Tum” Look at the designed of the roofs on Thai traditional house.

7. รูปภาพด้านล่างนี้สามารถค้นหาพบได้จากการค้นหารูปภาพของ Google และอาจอยู่ภายใต้การคุ้มครองลิขสิทธิ์ Then, the era of industrial revolution in Thailand. Being parts of NIC ( Newly Industrialized Countries) Obviously, all the carbon monoxide both from the traffics and factory polluted the air. Sometimes it produce acid rain. Rain is polluted by the chemical afloat in the air.

8. Non-alcoholic drinks • Uthaithip : the fading away Thainess King Rama V register Thai treatments as Tamrubyaa sib yang ( Ten Thai Medicinal recipe) Nahmyauthaithip possesses the body-cooling property. It is pink in color. According to Corwall Smith “ it is the Thia answer to Pimm’s No 1” I recall drinking rainwater with a dash of nahmyaauthai when I was kid.

10. Non-Alcoholic drinks Juices & Shakes Fruits are so abundance in Thailand Coconut juice, Mandarin juice, lime juice Any other juice you can think of?? …

12. Shakes & smothies with out milk : The arrival of ice and blender. Any fruits can be blended with ice such as watermelon, catalope, Pineapple, mango, passionfruit etc. The juice extractor came last

13. Non-alcoholic drink Soy bean: A Chinese Influence drink Early morning drink mostly at the Market. Most of the time, it is served warmed. Condiment can be added in to the drink & turn it to simple breakfast full of vitamins and fibers. Putting in Technology context: UTH, glass bottled.

15. Non alcoholic drink Grains & others; Gaba rice drink Corn drink RC drink: for fighting with cancer Sesame drinks Mung bean, red bean drink

16. Non alcoholic Drink • Tea & Coffee Dilute jasmine tea and sometime pandandus. In both hot and cold version Cha yen: Thai iced tea Cha nom: Thai iced tea with milk Cha manao: Thai iced tea with lime Southern Cha chuk Japanese green tea craze Tawanese pearl tea

18. Non alcoholic drinks • Tea house and coffee house Coffee come in many form O-liang O-yua Iced coffee with milk Iced coffee with blended ice Then… starbucks arrived with others brands Espresso is now available on the streetside as well.

20. Herbal drinks After the economic crash 1997, it encouraged fashion of bring back old things. Herbal drinks joined the feast. Lemongrass Bael fruit Rosella buds Dried logan juice Chrysanthemum flower

21. Non alcoholic drinks Energy Drinks “ Western drink to play harder, Thai drinks to work harder” Truck driver, students, factory worker, anyone with Second jobs. Red bull, Lipovitan D, M150, Carabao Deang. Different target Market.

22. Non-alcoholic drink • Red Bull with Austrian accent; fizzy but less sweet. • Red Bull sells 1.5 billions can a year • But in Thailand M100, M150 still remains market share What is in Red bull or M100? Sugar ( Sucrose), caffeine, taurine, Inositol, Vitamin B6 etc. Warning note: not over 2 bottles a day. Not suitable for kid and pregnant

23. Non Alcoholic Drink Fortified Drinks & others Beauty Drinks: Collagen drinks, Soy peptides: Fortified with Vitamins and things Brands: Fortified chicken broths. Bird nest drinks Flavoured drinks: Bottled drinks: Juice, soda with milk, flavoured milk; chocolate, strawberry.

26. Alcoholic Drinks Fermented alcoholic drinks. U (อุ) : Rice wine made from either jasmine rice/ sticky rice Grachea (กระแช่): Rice wine made from palm nectar with burnt specific wood Sato (สาโท): Drinks from fermented fruit such as mangoesteen, Lychee, Longan, Starfruit Wine: Thai wine

28. Alcoholic Drinks Yadong lao ( Alcohol-pickled Medicine) To preserved dried ingredients in liquor is one of two ways in getting the goodness from the herbs. Taking medicine is different from drinking to get intoxication. That’s how it caught on.

29. Alcoholic Drinks Yadong: Rice spirit ( the cheapest form ) made from rice Researcher from Queen Sirikit Botanical Garden, in Chaing Mai review that there are more than 242 herbs used in yadong.

30. Alcoholic Drinks It is believed that, yadong enhance Appetite, enrich blood, salve aches, reduce fatigue, cure insomnia, restore digestion, nurture clear speech, balance wind energy or prolong youth. ( Corwell-Smith) For ladies; to cure aches and pains For men; to be stronger

31. Aphrodisiac property nameInteresting brew name Tribesman carrying Buffalo Tiger Force Horse Bursts His Stable Moaning Mistress Never flaccid Manly Man

32. Alcoholic Drinks • “ Yadong has always been associated with animism and folklore, which is still believed by labouring people” • It has been attached low class symbol. • Partly, it was made illegal by the government • Until 1980s grassroots reaction to Western products and practices together with 1997 economy crisis, the local wisdom gain some supports from government.

33. Alcoholic Drinks Beers: Local and imported Beers are one of the favorite alcoholic drinks among Thai due to its fizzy and refreshing. Lager seems to be more widely accepted. The consumption increased from 4.4 liter per person per year in 1998. In 2003, 39.4 liter per person per year is consumed.

34. Alcoholic Drinks • Thai brand Spirits: Mea klong & Sangsom : branded as Whiskey but it is rum. ( it is made from sugar cane) But …. What is even more popular is Whiskey Big brand like Johnnie Walker, Chivas Regal, Hundred Piper etc. Other alcoholic drinks like gin, vodka, tequilla are not that popular among Thais.

35. Take a break

36. Thai Drink container Container From traditional to contemporary Metal bowl: sharing bowl Coconut shell Bamboo Glassware Stainless steel cup

37. Container Cont’ Plastic cup Plastic bags Disposable paper cup Disposable plastic cup Plastic bottles Ice bucket Anything else that you encouter?

38. Thai unique drinking culture The Balance of favours continue…… It is quite common for Thais to add a little bit of salt in your fruit juices or shakes. This concept is what lot of foreigner frown upon. When there is sourness or sweetness involve, salt will find itself a comfortable space in between. Not only juice that you may find salty but also desserts. The sweaty climate lends itself to glucose, salt, water and vitamins

39. Drinking Culture (Cont’) The bitterness can be counteract with Sweetness; hence tea and coffee especially the traditional are basically too sweet. Warn noi ( Not too sweet) became part of the ordering words. Both condensed milk and evaporated milk is heavily used in coffee.

41. Sharing culture • From metal bowl to straws; Thais tend to be collective groups rather than individual. We share food in the middle of the table as well as drinks. In old day, Thais drinks from the same metal bowl not worrying about germ spreading. In this modern day, where hygiene are more concerned, straw is then widely accepted.

42. Straw culture • Apart from sharing with friends and show your considersations. • It also complies with the container used most of the time for drinks: Plastic bags • Drinks with crushed is basically easier to consumed with straw.. And you know how packed the ice is. • Then, it becomes habit. • It is not polite to drink from the bottle directly.

43. Whiskey Soda • Whiskey Mixer Table In restaurants, pubs, bars, clubs in Thailand, there are mixer table. Thais like to drinks their whiskey with soda and sometimes cokes. The degree of strength is upon dekchonglao, which ends up (most of time light) It is harder to buy drinks by glasses in Thailand. Purchaising on bottle based also show group-collective behaviour of Thais.

44. Alcoholic drinks The lighter drinks make the shared bottle lasted longer; hence the design of the venue. Big sofa for group gathering, opened spaced and most of the time no wall. The clubs are commonly to loud to talk to each others. Always freezing

45. Drinking Beer in Thailand Beer is commonly poured in glass full of ice to ensure that it is super cold all the time Beer woon ( jelly beer) is the beer that has been slightly frozen. Beer also can be poured in the big jugs and straws provided.

46. Law and regulations Thailand actively & continually impose the law related to alcoholic drinks. WHO revealed that In 1969 ; .026 liter per person per year. In 1989, 4.4 liters per person per year. In 2003, 58 lither per person per year.

47. Law and regulations Within 6 years (1999-2003), the market growth rate of beer in Thailand was 4 times faster than the world market (10.1 % for Thailand versus 2.5 % for the world market.) The market growth rate of spirit in Thailand was 8 times higher than the world market (3.2% in Thailand versus 0.4% in the world market.)

48. Problems rise along the consumption Underage drinking Drink driving Road accidents especially during the festive seasons Domestic abuse Sexual crimes Other socials problems; teenage pregnancy etc.

49. Hence the law Strictly control and ID check in Pubs, clubs, bars and Disco. (However) ID check is far more slack when buying from retailer like hypermarket, supermarket, seven-eleven like store and others mom-pops shop around the city.

50. Time control To buy alcoholic drinks from bottle shops, supermarket, retail shops, there is time control. It is between 11.30- 14.00 & 17.00 to 24.00 During other times alcoholic drinks can be purchased when over 10 liters.