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International Lead Generation

International Lead Generation. John P. Hayes, Ph.D. President & CEO HomeVestors of America, Inc. Who Do You Want?. Master Licensee? Unit Licensee? Education? Financial Status? Language? Business Experience? Cultural Experience?. Where Do You Find Them?. What do these prospects read?

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International Lead Generation

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  1. International Lead Generation John P. Hayes, Ph.D. President & CEO HomeVestors of America, Inc.

  2. Who Do You Want? • Master Licensee? • Unit Licensee? • Education? • Financial Status? • Language? • Business Experience? • Cultural Experience?

  3. Where Do You Find Them? • What do these prospects read? • How do they search for opportunities? • Do they attend expos? • Do they respond to brokers? • Do they attend trade missions?

  4. Tell Your Story Professionally • Get it in print • Articles placed by PR agencies • Articles generated by media relationships • Use Advertorials • Capture it on video • Place it on your Web site

  5. Rely On Franchise Media • Read all the publications • Get familiar with lead generation Web sites • Introduce yourself and your story to writers and editors • Advertise in the best of these media

  6. Hire International PR Counsel • With international contacts and experience • U.S. PR Counsel must have international experience and contacts • Hire in-country

  7. Meet The Brokers • Find out who’s selling franchises for international franchisors • Brokers must work in-country • Hire in-country

  8. Use Government Agencies • Trade Missions • IFA sponsors 2 each year • 2008: Australia and Asia • Franchise Partner (Gold Key) Program • Requirement for U.S. Commercial Services • Contact Export Assistance Centers • Visit: http://www.export.gov/eac/index.asp • Commercial Services in Other Countries

  9. Your Brand Generates The Best Leads • Create opportunities for existing franchisees to find new franchisees

  10. Join Trade Associations • IFA, BFA and others • Ask for their assistance • Ask for referrals for brokers, Web sites, PR agencies, etc.

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