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Strategic Management in the Footwear Industry: Maximizing Competitive Advantage

Explore key success factors and management responses in the footwear industry via 5 Forces Analysis and BSG Strategic Group Map. Learn how sustainable competitive advantage is achieved through product quality, branding, and shareholder critique. Get insights on improving S/Q rating, advertising budget, and establishing brand names for sustainable growth.

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Strategic Management in the Footwear Industry: Maximizing Competitive Advantage

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  1. Industry 43: Company D Christopher Holt: Finance Major, December 2010 Brandon Detweiler: Entrepreneurship Major, May 2011 Michael McGee: Entrepreneurship Major, December 2010

  2. 5 Forces Analysis

  3. Industry 43 BSG Strategic Group Map North America North America

  4. BSG Key Success Factors • Product Quality • We have improved the quality of all of our shoes • We use 100% Superior Materials • Highest S/Q rating in our Industry of 7 • G* • Implemented Best Practice Training • Upgraded facilities • 25% productivity increase • Decrease Rejection Rate by 50% • Branding • Accomplished through Celebrity Endorsements (Like Nike) • We endorse the two most popular athletes on the planet, Tiger and Lebron Real Footwear Key Success Factors • Establishment of Brand Names • Building a recognizable brand name is important for sales • Product Innovation • Ability to Control Stock on Hand • Efficiency directly affects a companies profitability

  5. Shareholder Critique Management Response • Improve S/Q rating • Increase advertising budget • Maintain retail support • Improved management of Accounting sector • Gold Star Award • Advertising budget increased relative to our financial performance

  6. Sustainable Competitive Advantage • To create and sustain a competitive advantage in relationship with our customers. As a management team we provide products at competitive prices, while eliminating the impact on the environment. • In order to create and sustain a competitive advantage in relation with shareholders, our team must increase earnings per share and improve our credit rating while focusing attention on the G* formula to help us decide what area to focus on.

  7. Citations 1. "By a Shoestring: The Import Deluge Will Force Manufacturers to Focus on Niche Markets." Footwear Manufacturing in the US (2010). Rpt. in Www.ibisworld.com. Ibisworld. Web. 10 Nov. 2010. <http://www.ibisworld.com.www.lib.ncsu.edu:2048/industryus/default.aspx?indid=369>. 2. Birnbaum, By Bill. "Key Success Factors in Strategic Planning." Strategic Planning Resources by Birnbaum Associates, Business Strategy Consultants. Web. 10 Nov. 2010. <http://www.birnbaumassociates.com/key-success-factors.htm>. 3. Daye, Derrick. "Celebrity Endorsement Guide." Branding Strategy Insider. Web. 10 Nov. 2010. <http://www.brandingstrategyinsider.com/2010/10/celebrity-endorsement-guide.html>.

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