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Panther Studio Private limited developed the AR app for the Leicestershire cricket club. <br>
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India Office 206 - Kalapuram. Above City bank, Municipal Market, C.G.Road, Navrangpura, Ahmedabad -380009http://pantherstudio.in/ London Office 3-7, Ray Street, London EC1R 3DR https://yellowpanther.co.uk/
SERVICES VIRTUAL REALITY AUGMENTED REALITY FLYTHROUGH 360 VISUALS VISUALS
Leicestershire CCC The Challenge The client wanted to develop an interactive app to increase the fan following. The brief was to involve different age groups, automatic stats update after each game, live scorecard facility, fixture list, ability to buy tickets and order merchandise from a single LCCC app. Live news section reflecting their current website was also crucial to achieve. Data analysis on a monthly basis by generating various types of reports. Our Solution After fully understanding the challenge, we developed dual app – LCCC and AR LCCC. Main app was for the fans who wanted instant stats on players, buy tickets & order merchandise. View fixture list and share info with their friends. AR LCCC was developed using youth in mind and bringing more people into the stadium. Clint McKay 3D was developed with a voice over and animation. Fans could take selfies, videos and take the match ticket as a memorabilia. App Impact On launch of the app, the expectations were to have around 1200 downloads across both platforms – ios and android. However, it hit the right cords with the fans and the downloads in the first month was 6794 & increasing steadily till date. The app was successful and ticked all the boxes that was set out at the initial SOW. The ROI was seen within 3 months of launch and currently has become profitable by involving more sponsors into the app. Dashboard generated all required data for analysis on fans.
Lancashire CCC The Challenge Being the first year of KIA Super League, the county club wanted to launch the women cricket in a more creative way to attract more fans especially girls into cricket. The brief was to create an engaging app where fans can select their favorite player & get a welcome message. A way to display the main sponsor and facility to expand the app in years to come with more possible features. Our Solution AR was the perfect option to start designing the app. Kate Cross was selected and 3D got developed with a voice over and animation. Fans could take selfies, videos and take the match ticket as a memorabilia, as the Lancashire Thunder logo was the trigger to activate the AR. 3D option was also given, incase anyone didn’t have the logo. Further, we showed her bowling action in 3D, which was a huge success. We will be developing more 3D players for coming year. App Impact The app was launched on the inaugural KIA Super League at Old Trafford on both platforms – ios and android. Considering the number of fans in the stadium, majority of them downloaded the app. Working of the AR was shown on the big screen and was well received. The app was successful over the course of the tournament which became evident when fans would ask for the logo (which were distributed at the entrance) to see the AR feature with stats and info.